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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
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Now displaying: September, 2021
Sep 30, 2021

In this episode, you will learn:

• Where to start if you have zero systems in place right now

• How to go about completing tasks or implementing systems that you don’t like {but are obliged to do}

• Why it is important to have a level of personalization in your systems

• Best practices for organizing your systems

• How to make sure that you're using a system that actually translates into getting things done

LINKS:

https://kristenwestcott.com/ 

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/ 

Sep 23, 2021

In this episode, you will learn:

  • Mindy’s tips and advice for finding the right therapist for you

  • The collaboration that exists between the movement professional and the bodyworker

  • A powerful reframe for how we should be networking

  • Ways you can start building the bodywork side of business

  • Why bodywork therapists often undervalue their services and what they charge

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 16, 2021

In this episode, you will learn:

• What Cranial Sacral Therapy is all about and how Mindy discovered it

• The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career

• Why the concept of our body “keeping the score” is so important to understand

• How Cranial Sacral Therapy differs from deep tissue massage

• The key types of bodywork that is formative in a studio setting

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.

Sep 9, 2021

In this episode, you will learn:

  • The latest on the Delta variant that is sweeping through the nation

  • The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio

  • Tips for working with your local health department

  • My thoughts on vaccine mandates and how to handle them for employees and clients alike

  • A forecast for what the next 6 weeks could look like for studio owners

  • Why you absolutely cannot stop your sales and marketing efforts at this time

LINKS:

https://www.covidactnow.org/

https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 2, 2021

In this episode, you will learn:

  • The various pivots Siobhan made during the pandemic, and how she turned the situation into a success

  • One of the unusual pivots that she says helped her survive during this challenging time when many studios did not

  • Advice for studio owners looking to finish 2021 off strong

  • Why Patricia transitioned from Bikram Yoga to a hot yoga studio

  • What she put into place in her business to grown and scale before Covid-19 impacted the industry

  • Different systems you can implement to make the growing process as painless as possible

  • The tremendous benefits of using sales scripts during sales appointments

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

 

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