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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
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Now displaying: December, 2021
Dec 30, 2021

In this episode you’ll learn:

• What identifying a BIG goal for your year will do for your business

• Who your ideal client really is and how to talk directly to that person

• What providing a judgment-free brainstorming sessions looks like and how it will transform your business

• What is a marketing plan and what it needs to be effective

• A goal without a plan is just a wish!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

Dec 23, 2021

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m looking for on it

• The Pro Forma and what this report allows us to see and do

• How regularly reviewing your payroll will benefit your business

• A monthly practice we do that will save you tons of time and headaches come tax time

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://gusto.com/ 

Dec 16, 2021

In this episode, you will learn:

  • The different needs that clients have at various stages of their lives, and how to start catering to these groups of people

  • Why now more than ever, profitability is key

  • How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers

  • The right way to start building your own virtual studio

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Dec 9, 2021

In this episode, you will learn:

  • About Peter’s background in sports, spin, and the journey he made to owning a studio

  • 
His advice on managing a studio remotely, and the challenges and successes he has had doing this

  • Why systems only take you part of the way, and how Peter always makes sure he can check in on the studio remotely

  • How to keep the lines of communication open with your team as a remote owner

  • The importance of creating standard operating procedure (SOP) manuals

LINKS:

https://theroom.ae/

https://www.instagram.com/theroomabudhabi/

https://www.facebook.com/theroomabudhabi/

https://www.linkedin.com/in/peter-pastijn-8047661/

https://www.crushcamp.com/

https://www.instagram.com/crushcamp/

https://www.facebook.com/crushcampcalgary/

https://www.linkedin.com/in/emilyslaneff/

https://trello.com/

https://slack.com/

https://www.whatsapp.com/

https://scalingup.com/book/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Dec 2, 2021

In this episode, you will learn:

  • How Emily built her first studio and the incredible lessons that she learned from this experience

  • The concept she focused on with her second location that led to it being a success in her community

  • What Emily did to navigate the government lockdowns in her country {and where she is at now in this process}

  • The way that her own workouts have evolved to listen to her body, plus how she integrates this philosophy into the services her studio offers

LINKS:

https://www.crushcamp.com/

https://www.instagram.com/crushcamp/

https://www.facebook.com/crushcampcalgary/

https://www.linkedin.com/in/emilyslaneff/ 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

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