In this episode, you will learn:
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode you will learn:
• The big lesson I learned from my mother about the power of a brand
• The new job title I would use if I were starting over growing a studio
• What our branding process in 2017 looked like, and how look it took to complete
• The importance of a brand guide and the impact ours had on the results of our branding
• A big mistake a lot of studio owners make when branding that I want you to avoid at all costs
• Why I want you to get exceptional with your content calendar, and how our team does this
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
• The one thing that Peloton focused on compared to their competitors that made all the difference
• Why their non-traditional real estate strategy has been so effective
• How they meet their clients at home by using the right platform to engage them
• What Peloton’s standardized professional experience and referral strategy looks like
• Why understanding the difference between marketing and advertising is key
LINKS:
To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode you’ll learn:
• That anxiety is normal
• What healthy anxiety for studio owners looks like
• How people will walk back through your doors again
• What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other}
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode you’ll learn:
• About Rick’s journey of innovation and how he came full circle to the model he does best
• A birds-eye view of his team and how they operate
• His thoughts on using employees or independent contractors
• What he feels is key to getting people on the right track for their goals
• The way that Rick was able to identify a demographic that needs to be served well in the fitness industry
LINKS:
https://www.facebook.com/RickMayo101/
https://twitter.com/CoachRMayo
In this episode, you will learn:
• Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners}
• What an order bump is, and how to offer it the right way
• How an upsell differs from an order bump, plus the 4 options you have for where to put one
• Where the ancillary offer fits into the sales process
• Why it’s so important to understand your client’s journey when setting up your offer and sales process
• The reasons why the average square footage of studios is going to drop moving forward
• What you need to be focusing on when you downsize your studio space
• Shifts to your pricing structure that I predict will need to be made
• Why what I’m suggesting is a more profitable, sustainable, and powerful business model
LINKS:
How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
• Why your branded programs absolutely need to stand out against others on the market
• What my biggest issue is when it comes to marketing and offers running in this industry
• Ways you can be original when naming your classes and one-on-one offerings
• How to determine, and then promote, your own unique methodology
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
• The growing importance of marketing that focuses on the life stages of your customers
• What are some of the different needs that clients have at various stages of their lives, and how to start catering to these groups of people
• Why now more than ever, profitability is key
• How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers
• The right way to start building your own virtual studio
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
• The process Jacey and Danielle used to plan and introduce the digital component of their business to clients
• Why they chose to build their own app {and how they did it}
• Their strategies for creating a cohesive experience with in-studio clients, those who use the app and those who livestream
• The importance of maintaining a strong human connection when using a digital strategy
• What to do, and not do, when you make a mistake…
LINKS:
https://www.janedo.com/schedule-jersey-city
https://jane-do-shop.myshopify.com/
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
• How Jacey and Danielle met and then formed their unique concept of Jane DO
• The challenges they faced opening their locations, and why they said these hurdles actually benefited them in the end
• The reasons they prefer to be self-funded through hard work and determination
• The way they structure the customer experience at Jane DO
• What their mindset has been during the pandemic, and how they were able to quickly pivot to an online model as soon as it hit in 2020
• How they kept their community strong as the business continued to grow
LINKS:
https://www.janedo.com/schedule-jersey-city
https://jane-do-shop.myshopify.com/
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
• Muneeza’s thoughts on how viruses are linked to the health issues people experience
• What virus category that tends to hurt us the most and the way that stress affects the body
• Her advice to movement practitioners when it comes to intensity of exercise
• Why women often have more energy-related problems than men do
• The important link between our health and adrenals, and her best adrenal health tips
LINKS:
https://www.instagram.com/muneeza_medical_intuitive/
https://www.facebook.com/Health.With.Muneeza/
https://courses.muneezaahmed.com/intuitive-healing-community-2021
https://muneezaahmed.com/free-resources/
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
• Muneeza’s health journey and what led her to discover what she considers to be her biggest gift
• Who the Medical Medium is and the role that he played in her healing
• The moment Muneeza reached “rock bottom” and decided to take her health into her own hands
• What to know about chronic fatigue and its potential causes
• How the liver facilitates overall good health for everyone
LINKS:
https://www.instagram.com/muneeza_medical_intuitive/
https://www.facebook.com/Health.With.Muneeza/
https://courses.muneezaahmed.com/intuitive-healing-community-2021
https://muneezaahmed.com/free-resources/
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
• The importance of making small changes that you can measure, and why we recommend using a rolling 13-month attrition rate versus a monthly one
• What numbers Danielle focuses on while doing planning with her clients
• A key metric to watch to get a clear impact of how new member offers are really impacting your business
• Why raising your prices is likely easier than you think {and will benefit your clients as well}
• A key piece of profitability that most studio owners are missing
• The way you can overcome money mindset issues by embracing your numbers
LINKS:
https://www.kickstartaccountinginc.net/
https://www.instagram.com/kickstartaccounting/
https://www.instagram.com/daniellehayden__oh/
https://profitplannerbookkeeping.com/
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode, you will learn:
• Why accounting and bookkeeping should be one of the very first things a business outsources
• What are the most important Key Performance Indicators (KPIs) to consider for a business
• Why I look at 13 months, instead of 12, for our yearly KPIs
• How to be analyzing your numbers during the pandemic (and beyond)
• The reasons that really knowing your numbers will make tough business decisions easier
• The 30/30/30 model we use to split the revenue generated by our business and to evaluate profitability
• Some tips and strategies for maximizing profitability with your studio’s retail
LINKS:
https://www.kickstartaccountinginc.net/
https://www.instagram.com/kickstartaccounting/
https://www.instagram.com/daniellehayden__oh/
https://profitplannerbookkeeping.com/
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode you will learn:
• The two digital products I would be building if I were starting over
• Why I wouldn’t do an online library for a membership site {and what I would focus on instead}
• What an evergreen challenge would look like and how I would set one up
• Some different techniques to use in a funnel or marketing strategy, and much more…
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode you will learn:
• What a centralized sales team looks like {and why I would focus on using one if I were starting over again}
• One downside of a centralized sales time that makes them not for everyone
• What happened when we first tested our sales system with one of our accounts
• Things to consider when setting up an automated sales process and sales team
• Specific questions to be asking yourself as you set up the sales process in your business
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
https://www.boutiquefitnesscoalition.com/press
https://www.facebook.com/groups/3312618912101211/
In this episode you will learn:
• The big lesson I learned from my mother about the power of a brand
• The new job title I would use if I were starting over growing a studio
• What our branding process in 2017 looked like, and how look it took to complete
• The importance of a brand guide and the impact ours had on the results of our branding
• A big mistake a lot of studio owners make when branding that I want you to avoid at all costs
• Why I want you to get exceptional with your content calendar, and how our team does this
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this episode you will learn:
• How the playing field has totally changed in 2021 – and what you can do about it as a studio owner
• The way that I would adjust my business model if I were starting over this year
• What the difference is between the model, the vision and the values of a business
• How you can truly harness the ability to adapt, and why this will be crucial to master going forward
• The 3 new business models that are emerging and should not be ignored
• What to know about “profit goldmines”
LINKS:
https://studiogrow.co/episode413/
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
In this throwback episode you’ll learn:
• The real reasons why you aren’t paying yourself
• Whether or not you are paying your instructors an above-average rate
• A breakdown of my 30/30/30 profit roll
• How to start evaluating your instructors based on the client experience
• Ways to renegotiate with open financials
• The misconstrued belief of your worth
LINKS:
In this throwback episode, you will learn:
LINKS:
https://www.pilatesinthegrove.com/
https://www.facebook.com/pilatesinthegrove
https://www.instagram.com/pilatesinthegrove/