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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Now displaying: February, 2022
Feb 24, 2022

In this episode, you will learn:

  • The creative services and products that Betsy has developed to give her clients a “what’s next” option

  • How she was able to restructure her studio to accommodate what her clients were asking for

  • The challenges of building a team and adding a lot of sessions to the schedule

  • Her thoughts on the opportunity in investing in real estate

  • The systems Allison has developed to allow her to work the hours that she wants to work

  • How Studio Grow helped her with the sale processes she uses, and how her intentional intake has changed since the COVID-19 pandemic

  • The ways that automation and pre-scripted emails have changed the workflow in her business

LINKS:

https://www.balancedpilatesboutique.com/ 

Feb 17, 2022

In this episode, you will learn:

  • The tools and strategies that Pam used as she prepares to reopen her wellness center after a very successful first week of presales 


  • What she did to restructure her wellness center to be more streamlined 


  • Why Jen placed such a high importance on the client experience after opening their second location

  • 
 The ways that Jen and her team decided on a client avatar, and how they then built and developed the total experience around that

  • 
 Her thoughts and tips for asking for the reviews to build the brand 


  • How expanding can be easy {with the right processes and automation pieces in place}
Feb 10, 2022

In this episode, you will learn:

  • The first hire Julia had to make after moving to LA to begin her career as a remote owner

  • Why having the right manager in place is such an important decision to make

  • Tips for finding instructors with major talent who are also a fit for your culture

  • What happened for Julia’s business when things opened back up after the Covid lockdowns

  • What people want post-Covid, and how Julia identified it and shifted her offers to that need

  • Emily’s experience as a COO in corporate

  • Her thoughts on expectations, contacts, and incentives for instructors

  • The role that your leadership and mentorship of your team will play in the studio

LINKS:

https://www.yogabyjulia.com 

Feb 3, 2022

In this episode, you will learn:

  • The single most important factor in being successful as a remote owner

  • Key tools that Peter has used in his day-to-day operations while being a remote owner

  • The way he incorporates four different modalities within his studio

  • How Nic restructured her studio business into a life of freedom

  • A look at her luxury Pilates retreats, and what type of marketing and sales they implemented to sell them out months in advance

LINKS:

https://theroom.ae/

https://www.soulpilates.co.uk/

Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish

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