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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: April, 2022
Apr 28, 2022

In this episode, you will learn:

  • How to flip your perspective to start embracing yourself as the true leader that you are

  • What being a learning leader and continuously educating yourself looks like

  • Ways to define your leadership style

  • How to identify your studio’s core values

  • Michelle’s thoughts on taking inventory on where you are and spending your time in your business

  • Why leading by questioning is such a powerful strategy

LINKS:

https://risinggoddessfitness.com/ 

https://www.instagram.com/risinggoddessfitness/ 

https://www.linkedin.com/in/michelle-tenuta-69724623/ 

People Styles at Work...And Beyond: Making Bad Relationships Good and Good Relationships Better by Robert Bolton & Dorothy Grover Bolton

Apr 21, 2022

In this episode, you will learn:

  • What got Brent into the fitness industry and how he was led to where he is today 


  • His experience running different types of gyms and franchise systems, and the importance that the operational systems in place have had in their success  


  • Brent’s advice when adding additional roles to your business or when looking to expand 


  • How to find good employees and the top thing he looks for when hiring 


  • Way to establish and promote growth in your studio and to build a great team 


  • Brent’s approach to training team members, even when he can’t be there in person


  • What keeps him on track for getting it all done while keeping a work/life balance 


  • The personal touch points in his members’ life cycle 

  • His main advice to a studio owner who is looking to scale

LINKS:

https://www.anytimefitness.com/ 

https://www.linkedin.com/in/brent-potter-5a990461/ 

Apr 14, 2022

In this episode, you will learn:

  • Why employees are ultimately happier with intrinsic motivation versus just getting paid more money

  • The advantages of offering competitive pay and benefits

  • Ideas for incentives and perks

  • Ways to increase autonomy and motivation around their creativity

  • How to encourage further education for your team members

  • Why you’ll want to discover your teachers’ aspirations for future careers and life objectives

  • The benefits of finding out your staff’s deeper values and their ‘why’

LINKS:

https://afterglowyoga.com/ 

https://www.instagram.com/afterglowyogastudios/ 

https://www.facebook.com/afterglowyogastudios 

https://www.linkedin.com/in/jasmine-judson-b7158215/ 

Apr 7, 2022

In this episode, you will learn:

  • The story of how and why Jasmine started her first studio

  • The way her time, and her students’ time, was impacted after opening her second and third studios

  • What Jasmine did to create a strong and intimate service-based experience for her clients

  • Her approach to choosing and adding a customer relationship management system and lead tracker system

  • Jasmine’s 3-step process for intentional intake, and how it provided market research from her ideal clients to support her business model

  • Why hiring staff that will and align with and maintain company values and mission should be a top priority for any studio owner

  • The reasons she feels that people are ready to rebuild community now more than ever

  • What “supported teachers are loyal teachers” means

LINKS:

https://afterglowyoga.com/

https://www.instagram.com/afterglowyogastudios/

https://www.facebook.com/afterglowyogastudios

https://www.linkedin.com/in/jasmine-judson-b7158215/

https://www.loyalsnap.com/

https://co.mindbodyonline.com/ 

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