Here’s what we’re talking about in Episode 522:=

• A look at what Nia Yoga is
  
  
• How to know when you are ready to host a retreat and where your participants will come from
  
  
• Tips on choosing a location and venue, along with possible red flags to look out for
  
  
• Advantages and disadvantages of doing retreats with other facilitators versus solo
  
  
• Finding a balance in your retreat itinerary
  
  
• Preparation time and theme importance
  
  
• How to create a sense of community between participants

LINKS:

https://www.embodycentralia.com/

http://ibodydenver.com/

https://www.themvmtlab.com/

Here’s what we’re talking about in Episode 521:

• The four different personality types to market to, and their unique buying characteristics
  
  
• How knowing who you’re selling to will make your marketing easier
  
  
• Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out
  
  
• How do you “seed the experience” to get spontaneous buyers excited?
  
  
• Methodical buyers will go to any length to ensure due diligence when buying
  
  
• What professions tend to attract methodical people?
  
  
• The two things you need to make sure of if you’re doing a one-day sale
  
  
• Humanistic types are swayed by the story
  
  
• Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories
  
  
• The most important thing you can do with a competitive buyer aka “a deadline dancer”

Here’s what we’re talking about in Episode 520:

• What is “SoulCycling”? • Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more!

If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!

LINKS:

https://www.soul-cycle.com/ 

Here’s what you’ll learn from this episode:

• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide
  
  
• How they have positioned themselves to succeed in all markets, regardless of location or size
  
  
• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge
  
  
• What focusing on your clients’ results can do for your business
  
  
• How to start getting creative with client types
  
  
• The tremendous opportunities that exist now by leveraging technology

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/

• How the IRS defines “employee” and “independent contractor”
  
  
• What are the “common law” rules of an employee?
  
  
• About enforceable non-competes
  
  
• What is a non-solicitation clause and how that affects both independent contractor and your clients?
  
  
• There are different laws and regulations for hiring employees in different states across the United States
  
  
• What is a Factor 20 Test?