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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Archives
Now displaying: June, 2022
Jun 30, 2022

Here’s what we’re talking about in Episode 522:=

  • A look at what Nia Yoga is

  • How to know when you are ready to host a retreat and where your participants will come from

  • Tips on choosing a location and venue, along with possible red flags to look out for

  • Advantages and disadvantages of doing retreats with other facilitators versus solo

  • Finding a balance in your retreat itinerary

  • Preparation time and theme importance

  • How to create a sense of community between participants

LINKS:

https://www.embodycentralia.com/

http://ibodydenver.com/

https://www.themvmtlab.com/

 

Jun 23, 2022

Here’s what we’re talking about in Episode 521:

  • The four different personality types to market to, and their unique buying characteristics

  • How knowing who you’re selling to will make your marketing easier

  • Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out

  • How do you “seed the experience” to get spontaneous buyers excited?

  • Methodical buyers will go to any length to ensure due diligence when buying

  • What professions tend to attract methodical people?

  • The two things you need to make sure of if you’re doing a one-day sale

  • Humanistic types are swayed by the story

  • Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories

  • The most important thing you can do with a competitive buyer aka “a deadline dancer”
Jun 16, 2022

Here’s what we’re talking about in Episode 520:

• What is “SoulCycling”? • Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more!

If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!

LINKS:

https://www.soul-cycle.com/ 

Jun 9, 2022

Here’s what you’ll learn from this episode:

  • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

  • How they have positioned themselves to succeed in all markets, regardless of location or size

  • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge

  • What focusing on your clients’ results can do for your business

  • How to start getting creative with client types

  • The tremendous opportunities that exist now by leveraging technology

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/

Jun 2, 2022
Here’s what you’ll learn from this episode:
  • How the IRS defines “employee” and “independent contractor”

  • What are the “common law” rules of an employee?

  • About enforceable non-competes

  • What is a non-solicitation clause and how that affects both independent contractor and your clients?

  • There are different laws and regulations for hiring employees in different states across the United States

  • What is a Factor 20 Test?
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