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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: November, 2022
Nov 24, 2022

Here’s what we’re covering in Episode 543:

  • Why it’s important to divide your New Year’s goals into 3 key categories

  • Why your professional goals need to be separate from your business goals

  • The best approach for setting business goals (& understanding what you need to improve to move the needle in your business)

  • How to break your goals into S.M.A.R.T ones (& how further education can help bring them to life)

  • Tips for identifying and overcoming obstacles, starting right now 

If you’re ready to dive into goal-setting for the new year and set goals you’ll actually achieve this time, grab a notebook and tune in now!

Nov 17, 2022

Here’s what we’re talking about in this episode:

  • A closer look at some amazing Black Friday results for our Studio Grow clients 

  • What “sales stacking” is and how you can get the most out of this strategy 

  • Why a membership-oriented promotion is your best strategy for Black Friday 

  • A few examples of what to offer on each of the 5 days of the “Black Friday loop” 

  • Some strategies that we started testing last year and the results that we achieved 

  • What are the two audiences that you should be focusing on during your Black Friday promotions

  • Where to market your Black Friday offers, plus examples of social media posts that you can use

LINKS:

https://studiogrow.co/blackfriday

https://studiogrow.co/episode541/ 

Nov 10, 2022

Here’s what we’ll cover in Episode 541:

  • The 5-day Black Friday loop and what you need to know about it as a studio owner 
  • My personal history with this holiday and what I’ve learned over the years
  • Black Friday marketing strategies I’ve adopted with my studios
  • Ideas and case studies you can get inspired by
  • What you can do this week to start prepping for Black Friday

If you’re ready to bring in dozens of new leads this Black Friday and turn them into long-term evangelists, you can’t miss this one. Tune in now to start listening!

LINKS:

https://studiogrow.co/blackfriday 

Nov 3, 2022

Here’s what we’re talking about in this episode:

  • The real purpose that developing a budget has in your business 

  • The 5 benefits of budgeting for the health of your business

  • How budgeting will empower you as the CEO of your studio 

  • 3 steps to take to start developing your own budget right now 

  • Which categories you should be including in your budget
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