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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: December, 2022
Dec 15, 2022

These are some of the key trends and findings that I’ll highlight in this episode:

  • Which sectors have seen exceptional growth in 2022 (and which ones haven’t) 

  • Why human resources will be the most important conversation we have next year

  • The industry-wide problem with retention rates and what’s on the horizon

  • The sales process that’s our only way forward in 2023

  • The radical shift in digital marketing which affected the studio industry (& what the new marketing funnel will look like in 2023).

If you want 2023 to be the year you witness unmitigated, unparalleled growth, tune in now to learn, assess and understand what’s on the horizon for the boutique fitness industry and start planning for next year ASAP!

Dec 8, 2022

Here’s what we’re talking about in this episode:

  • How the iOS 14 update impacted advertising and marketing 

  • The rise of in-platform marketing and how it can benefit business owners

  • The best digital marketing funnel strategies to adopt right now (+ examples of what worked and what didn’t for Studio Grow clients)

  • Why your follow-up system is more important than ever before right now & how SMS messaging can play a role in this process

  • The 2 metrics that make marketing on TikTok totally worth it

Y’all, if you’re in the process of building out your marketing strategies for 2023 right now, this is advice you cannot afford to miss. Go grab a notebook and start listening now!

LINKS:

https://www.successfuladsclub.com/

https://www.linkedin.com/in/tara-zirker-23a24035/

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