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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: February, 2023
Feb 23, 2023

Here’s what we’re talking about in this episode:

  • Introduction to KPIs: KPIs (key performance indicators) are quantifiable measures used to evaluate the performance and success of a business.

  • Importance of tracking KPIs: Without tracking KPIs, businesses operate blindly and make decisions based on feelings or hunches instead of actual data.

  • Vanity KPIs: Not all data is valuable and some KPIs, like followers on Instagram, may not translate to increased revenue. Focus on KPIs that drive growth.

  • Starting with financial performance KPIs: Michelle recommends starting with a few important financial performance KPIs, such as monthly revenue and revenue per member, to get a baseline understanding of the business.

  • Revenue per member: This KPI measures the average amount of money generated by a member each month and can help improve revenue by upselling or adding new services.

  • Revenue per square foot: This KPI measures the revenue generated per square foot of physical space and can help optimize utilization of the space to increase revenue.

  • Payroll as a percentage of revenue: Payroll should be no more than 30% of total revenue and tracking this KPI can help make informed decisions on hiring and class scheduling.

Links:

https://www.linkedin.com/company/studio-growco/

https://studiogrow.co/

 

Feb 16, 2023

Here’s what we cover in Episode 548:

  • The future of capital investment in the fitness industry 

  • A deep dive into which KPIs are most important from an investment standpoint 

  • Pete’s insights on leasing out space, bringing in other partners and focusing on optimizing your studio space 

  • What you need to do as a studio to attract investors – and seal the deal with them!

If you’re planning to take some big swings in 2023, don’t miss this episode, y’all!

LINKS:

https://www.integritysq.com/

https://www.thehaloacademy.com/

https://thecamptc.com/

https://www.orangetheory.com/

https://www.soul-cycle.com/

 

Feb 9, 2023

Here’s what we’re talking about in Episode 547:

  • How Anne Marie started her career in the fitness industry with programming
  • Her suggestions for building programs that ensure cohesive client experience
  • How Anne-Marie approached the project of building a boutique fitness concept in a 22,000 square feet space
  • How Anne Marie and her team rolled out their idea of “boutique meets big box” in their marketing and messaging 
  • How to build a wellness center model with physical therapists, drip labs and recovery centers by partnering with local, well-known businesses
  • Anne-Marie’s tips on structuring management and sales teams 

Y’all don’t wanna miss this one. Tune in now to start listening!

LINKS: 

https://www.linkedin.com/in/annmariebarbour/

https://themine.fit/

https://www.instagram.com/themine.fit/

https://www.soulbody.fitness/

https://www.technogym.com/

Balance Is Bullshit: A Realistic Approach to Integrating Healthier Habits into Your Life by Alicia McKenzie

https://www.wimhofmethod.com/

https://hapana.com/

Feb 2, 2023

Here’s what we’re talking about in this episode:

  • Debra’s first steps into boutique fitness and how her passion for the industry started 

  • What happened when her passion evolved into her profession 

  • The lesson Debra learned on false starts for clients and the way that led to her launching Row House

  • How to approach digging deep into your client avatar and setting the stage for a strong brand 

  • Some of the biggest things Debra has learned since she started her very first studio 

  • Why she chose franchising as the path for her business with so many different options available 

  • Deb’s tips to help you get into the minds of your consumer 

  • Her thoughts on embracing all users or sub-avatars

  • A prediction on what is to come for our industry in 2023

LINKS:

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