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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: May, 2023
May 25, 2023

Not all teacher trainings are created equal, y’all.

Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instructors for your studio. 

But here’s the kicker, if you’ve got dreams of growing your program to 7-8 figures: there are certain things you’re going to have to consider:

  • Like centering your business model around a product stack

  • The different tiers of training you offer

  • Or whether you should set up a separate business for your teacher training

You can expect all of that and more in this week’s episode of The Business Of Boutique Fitness. Join Lise in episode 2 of our new Teacher Training series as she breaks down the business models that bring in seven and eight-figures just from teacher training.

Here’s what we’re talking about in this episode:

  • Developing a seven and eight-figure teacher training program as a separate business entity with its own IP and brand

  • Core and foundational training for the masses and technical aspects of building a training with milestones and CEUs

  • Business model for teacher training programs with annual fees, CEUs, and a product stack for recurring revenue

  • Next level of training with a focus on more advanced movements and specializations that reflect the brand

  • Level three training a professional training with a niche focus and potential for skipping over based on personal goals

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

May 18, 2023

Here’s what we’re talking about in this episode:

 

  • Lise explains the importance of an onboarding journey for both clients and team members and discusses the key elements of a successful onboarding process.

  • Lise introduces the concept of a bridge training program to quickly onboard experienced fitness instructors into a studio's methodology.

  • Lise also discusses the importance of a comprehensive teacher training program and shares best practices for developing such a program.

  • Lise introduces the concept of advanced teacher training and explains its importance in developing highly skilled and committed teachers.



Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

 

May 11, 2023

Y’all, a teacher training program can be a game-changer for your studio.

It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family.

But let’s be real – running a teacher training program is hard work.

It means extra hours, long weekends and a significant investment in energy and resources.

So if you put in all that extra effort and offer a teacher training program this year, you have to make sure it’s a doggone sell-out. 

And that’s exactly what Studio Coach Allison Zang will help you do in this week’s episode of The Business Of Boutique Fitness. With 15 years of experience running a successful Pilates studio in Central Pennsylvania, Allison knows just what it takes to make a teacher training program a success. And this week, she will share her time-tested strategies for building a teacher training waitlist that’ll help your program sell like hotcakes! 

Here’s what we’ll talk about in Episode 560:

  • Why you should collect leads for your teacher training program all year round

  • How and when to build your waitlist page

  • Proven strategies for marketing your teacher training program

  • How to build “height” around your studio to deepen people’s interest

  • How to position free consults & scholarships to attract high-quality leads

Tune in now to start listening!

LINKS:

https://studiogrow.co/  

https://www.linkedin.com/company/studio-growco/ 

 

May 4, 2023

Here’s the thing – commitment isn’t a one-size-fits-all deal. 

To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion. 

Whatever it is, the bottom line is simple: staying committed to a business for years isn’t easy. It takes a lot of effort and dedication to keep the passion and enthusiasm alive, especially after the initial excitement has passed. 

And that’s exactly what we’re talking about in this week’s episode of The Business Of Boutique Fitness! Join Studio Grow Coach Amanda Blair as she sits down with client Brady Johnson to discuss how Brady has managed to remain healthily invested in her studio for over 9 years. Learn Brady's secrets to building systems that allow her to free up her precious time and energy – all while still staying 100% committed to her vision and mission. 

Here’s what we’ll cover in Episode 559:

  • The importance of personal commitment in business & how it can inspire growth and drive success 

  • How Encompass Fitness’s mission is driven by Brady’s personal commitment to creating a safe space for her community

  • Brady’s struggles with burnout and detachment – and how she bounced back to re-engage and reconnect herself with her business

  • What commitment can look like on a day-to-day basis

  • How actionable organization can make a difference in how you show up in your business

Tune in now to start listening!

LINKS:

https://encompassfitness.ca/  https://www.linkedin.com/in/brady-johnson-a2746771/?originalSubdomain=ca  https://studiogrow.co/  

https://www.linkedin.com/company/studio-growco/ 

 

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