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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: May, 2024
May 30, 2024

Expectations are powerful.

Exceed them and soar high.

Miss the mark, and endure the weight of shame or failure.

Y’all, don’t get saddled with these momentum-killers.

Grab a coffee and your headphones for my latest podcast episode, Mindset Matters: Shame, Leaving the Past Behind and Stepping into the Future. Get insights on managing expectations and reframing perspective to leave shame and failure in the rearview mirror.

In Episode 612, join Coach Heather and Coach Allison to explore how expectations should be adjusted during different life seasons and how failure is a fantastic learning opportunity. 

The inside story: 

  • Balance Parallel Priorities: Being a studio owner doesn’t make you a bad parent. Just a busier one.
  • Just Keep Juggling: Keep the glass balls in the air from crashing, and delegate the plastic ones.
  • Embrace Flexibility: Expect changes, adapt and pivot continually and sometimes, just let it go. 
  • Accept Mistakes: Lose the perfectionism. You’re human. Mistakes happen. Learn from them.
  • Fail Forward: Try new things – while managing risk – to grow your business. If they don't work, you’re still ahead.

Plus, discover why you shouldn’t expect a fish to climb a tree and the “failure” that created potato chips! Quit comparing, be more realistic and give yourself grace – all in Episode 612.

Catch you there.

With grit and gratitude,
Lisé

 

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

May 23, 2024

Boundaries can get a bad rap.

 

Like they’re selfish. Or prohibitive.

 

But really, they're freeing. 

 

And fundamental. 

 

In my latest podcast episode, Mindset Matters: Building Boundaries Without Guilt, Coach Heather walks us through why boundaries matter, how to set them and how to hold them.

 

In Episode 611, you’ll get 10 tips on establishing and enforcing boundaries. They’re your practical playbook.


More of what we’ll explore: 

  • Classification Counts: Boundaries come in different types? Discover how healthy boundaries trump rigid and porous ones. 

  • Self-care Strategy: Manage stress, reduce overwhelm, seek balance and avoid burnout by outlining your limits. 

  • Assumptions Banished: Set specific expectations and improve communication with your team.

  • Resistance Ready: Boundaries often mean change. Change is hard. Expect some pushback.

  • Guilt Begone: You’re not doing anything wrong, so don’t apologize. Boundaries aren’t about controlling others.


A lack of boundaries means a lack of structure and order. Get empowered to draw some lines and set standards for you and your business in Episode 611.

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

May 16, 2024

AI is your most reliable, versatile team member.  

 

It shows up on time. Everyday. 

 

And does what you ask. Immediately. 

 

Plus, it saves you time and money.

 

Y’all, what’s not to love?

 

Let’s take a hot second to explore what’s possible in my latest podcast episode, Preparing for the Age of AI. 

 

In Episode 610, Rory Flynn, a foremost AI marketing expert, shows how your business can benefit from AI. 


Here’s what we uncover: 

  • Inbox Intrigue: Use the most underrated marketing channel as a problem-solver and a direct line to the heartbeat of your customers. 

  • Master Analyst: Get data that humans don’t look for to make your marketing more nimble and effective. 

  • Junior Wordsmith: Sidestep some cringey cliches of Chat GPT copy by feeding it smartly and specifically. 

  • Outsourced Imagination: Create realistic images and tell visual stories with no photo shoots or big expenses required!

  • Meeting Monitor: Level up your note-taking big-time in meetings and transfer key information to your CRM  in seconds.   

  • Top Tools: Get 90% of what you need done with 3 proven and affordable platforms. Shave off about 15 hours of work each week!


Strap on your seatbelt as we speed into the powerful and fast-evolving AI world in Episode 610.

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

May 9, 2024

Hosting studio events is part art, part science.

The science is your plan. 

Don’t underestimate its power.

Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events.

In Episode 609, Coach Laurial shares the recipe for running successful events that drive people through your doors and keep them coming back. 

The ingredients you’ll need: 

  • Compelling Goal: Identify why you’re hosting the event and what you want out of it. Is it to build community among members, drive new traffic or score some winbacks?
  • Basic Budget: Not trying to be a buzzkill, but money matters. Run the numbers and figure out what you can spend. Then stick to it!
  • Guest List: Your event goal and budget dictate who gets invited (and how many). Existing members, guests, leads, former members or trials?  
  • Engaging Experience: Will you host a special session? Or share a sampler class? A workshop for existing members? Or a group hike? 
  • Staff Stints: Assign team members specific tasks to help plan and run the event. Make sure they’re ready to answer questions, handle signups and mingle.  
  • Master Plan: Think through and write down everything that needs to happen before, during and after the event. Create a detailed checklist. And then adjust the playbook as necessary along the way.

The payback of a plan and process like this? You can use it for every future event. Plug and play, people!

Ready to whip up something special? Pull out your cookbook with Episode 609.

Catch you there.

With grit and gratitude,
Lisé

 

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

May 2, 2024

Imagine a world where you feel better. 

A lot better. Or a little better.

Because y’all, that’s really what our clients want. 

So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness. 

In Episode 608, Kyle shares how Anytime added recovery services and how your studio can get into the feel-good business.

The rundown: 

  • Up Front, Finally: It’s prime time to prioritize recovery after being overlooked in the back seat for too long.
  • Self-Application: First educate, then let your team personally experience recovery tools so they become your best advocates. 
  • Tool Up: Equip your studio with recovery options like percussion guns, compression boots, vibration and more. 
  • Organic Convos: Be intentional about getting to know clients so you can personalize recovery recommendations. 
  • Benefits Boom: Enhance relationships, boost visit frequency and duration, increase retention and generate revenue.  

Begin by dipping your toe into the vast pool of opportunity. Then dive deep into recovery! 
Feeling better begins with Episode 608.

Catch you there.

With grit and gratitude,
Lisé

 

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

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