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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: June, 2024
Jun 27, 2024

Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time!

 

Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet. 

 

In my latest podcast episode, The State of the Studio, Part 1, you’ll discover:

 

  • Industry growth projections that will make you smile

  • The impact of surging interest in wellness and longevity

  • How recovery services can add premium ancillary revenue

  • The critical importance of the first-time visitor experience

  • Why your conversion rate has to be 50% or higher this year

 

Grab your headphones and listen up.

 

Episode 616 is just Part 1. There’s so much more! Stay tuned for Part 2 and Part 3 in the coming weeks. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jun 20, 2024

Boundaries are back!

We addressed the topic of boundaries recently on the podcast.

Here we’re taking a deeper dive. Because boundaries are important, y’all. 

Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter. 

In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries and recognizing cues that they’ve been crossed. Learn to foster a culture that embodies your boundaries and helps keep your life in balance.  

Details of the discussion: 

  • Learn Your Limits: Boundaries are critical for healthy relationships. Get introspective to get to know yours.
  • Tune In: Know the signs that your boundaries have been crossed. Are you overwhelmed, resentful or indecisive? 
  • Get Comfortable with Confrontation: When a boundary is broken, address it immediately to promote understanding.  
  • Honor Your Time: Every studio owner breaks the boundary of time. Set up SOPs and org charts so you’re not on call 24/7.
  • Communicate Your Culture: More than just some values hanging up somewhere, your code of honor should be alive and evident.

Take home bonus tips as well in Episode 615: practice explaining your boundaries, listen to your gut instincts, get good at saying no, delegate more and prioritize your wellbeing.

Catch you there.

With grit and gratitude,
Lisé

 

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Jun 13, 2024

Cancer affects everyone. 

Although we may not have a diagnosis, we know people that do.

As prevalent as cancer is, it still feels uncomfortable to discuss. 

And yet, boutique fitness studios can play a significant role in coping with cancer. 

So we’re having that important conversation in my latest podcast episode, Exercise and Cancer: Science and Guidance for Fitness Professionals. 

Sit down with Coach Cara In Episode 614 as she talks with Tom Christensen, a certified exercise physiologist and research assistant at the Physical Activity and Cancer Lab at Dalhousie University in Halifax, Nova Scotia, Canada. Come away with important insights into how cancer changes lives and how exercise can help. 

At the core of the conversation: 

  • Immense Impact: In the U.S., 1 in 3 women will be diagnosed with cancer at some point in their lifetime. For men, it’s 1 in 2. 
  • Health Hijacker: Cancer (and its treatment) makes you sick, tired and weak. Plus, it can trigger stress, depression and anxiety. 
  • Treatment Triad: We’re pretty much limited to cutting it out, nuking it or poisoning it. All of these are super hard on the body. 
  • Concern for Caregivers: Patients get all the attention, but the lives of millions of caregivers also are negatively affected.
  • Potent Prescription: Exercise has been shown to boost energy, strengthen the immune system, ease depression and much more.

Take a moment in Episode 614 to recognize the power – and responsibility – fitness professionals have to enhance the lives of people navigating cancer and their caregivers. As we come alongside them, we should be sure to embody empathy, flexibility and positivity.

Catch you there.

With grit and gratitude,
Lisé

 

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Jun 6, 2024

What’s critical to making, managing and multiplying money? 

Not your financial savvy.

Not your accountant.

It all starts with your beliefs.  

So take inventory of your thoughts in my latest podcast episode, Mindset Matters: The Beliefs That Are Erasing Your Profits, One Thought at a Time. 

In Episode 613, Coach Alina walks you through the importance of evaluating your beliefs about money and adopting a positive money mindset to boost your outlook and profitability.

The self-audit includes: 

  • Know Your Numbers: Create detailed budgets and understand your P & L to make informed business decisions. 
  • Reframe Sales: Sales doesn’t need to be pushy. Instead, be a solution provider passionate about helping people.
  • Bigger ≠ Burnout: Growth is rewarding – and busy. But it’s behavior, not a bigger business, that leads to burnout.
  • Price Right: Low prices mean less profitability. Use a value-based pricing model for smart sustainability.
  • Flip the Script: Shift your money mindset by internalizing positive affirmations and envisioning success.

The bottom line: Every day, you have the power to make decisions that move you forward financially or set you back. Rewrite your limiting beliefs, realize opportunities and reimagine your financial future in Episode 613.

Catch you there.

With grit and gratitude,
Lisé

 

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

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