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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Now displaying: July, 2024
Jul 25, 2024

Lots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business. 

 

We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through some basics with this expert fitness money coach, who keeps it real and simple. 

 

Among the top-line takeaways: 

 

  • Key metrics to track: entire sales, gross sales, total revenue and cash flow

  • Your root beliefs about money: overcoming a negative or fearful mindset

  • Reducing expenses thoughtfully: without compromising the client experience

  • Paying yourself: a non-negotiable necessity and valuing your worth

  • Opening a second location: using a decision-making matrix and managing debt

 

Plus, catch Billy’s inspiring backstory, which includes a “big, muscular dude with piercings everywhere and tattoos all over his face.”  And embrace his no-nonsense philosophy that can prevent bad decisions. Learn more about Billy at yourfitnessmoneycoach.com.

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jul 18, 2024

Opening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting. 

 

Friend, we’ve been where you are – and learned so much along the way. So we’re sharing our expertise in my latest podcast, Episode 619, How to Open a Studio Profitably. Coach Alina breaks it down into 10 practical steps that empower you to transform your vision into reality. 

 

Here’s just a few::

 

  • Crafting a robust business plan as your foundation

  • Conducting market research and defining your audience

  • Determining funding sources and developing your financial model

  • Building a compelling brand strategy and marketing plan

  • Recruiting and training a skilled team that models your values 

 

And that’s only half of the goodness we’re serving up in Episode 619. Tune in to get the complete roadmap – and set yourself up for sustainable success! 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jul 11, 2024

Episode 618 - Lise Kuecker: State of the Studio Part 3

Jul 4, 2024

More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2. 

 

Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as your clients. 

 

Plus, Episode 617 is loaded with key learnings like: 

 

  • Why 6- or 12-month memberships are going to become the gold standard

  • The enormous value of a robust referral program

  • Marketing to GenZ via mobile, search engines and YouTube

  • Your new dream client – Baby Boomers!

  • What must happen in the first 8 weeks of the member journey

 

Take a few minutes to expand your knowledge and reimagine what’s next for your studio. Tune in today!

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

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