Info

The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
RSS Feed
The Business of Boutique Fitness
2024
September
August
July
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


All Episodes
Archives
Now displaying: August, 2024
Aug 29, 2024

Juggling endless responsibilities, boutique fitness studio owners have taken multitasking to Herculean levels to maximize productivity. Sound familiar? 

 

Want to automate more tasks to win back some time? Tune in to Episode 625, Boosting Studio Growth with Momence, to get the scoop from Coach Caroline and Vojta Dramota, the CEO of Momence, an all-in-one software platform that helps you stress less. 

 

Some need-to-knows:

 

  • Comprehensive consolidation: CRM, booking, communications, reporting and more 

  • Marketing magic: sequences, automations, customizable templates, email and SMS

  • Legit lead management: synced to sequences, ads and web chat conversations 

  • Client journeys captured: visual data and reports from initial contact to member  

  • Better bookkeeping: revenue categorization, income statements and easy integrations

 

We get it – transitioning to new software is a big undertaking. With Momence, get a Studio Grow discount and no downtime. Find out more in Episode 625 and at www.momence.com

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Aug 22, 2024

Your brand is your essence. Your differentiator. Your image.

 

More than your name, logo or colors, your brand defines your studio and compels an emotional connection.

 

So whether you’re opening a studio or need a refresh, be intentional about crafting your brand.  Coach Elle (who also happens to be a designer!) guides you through the practical process in Episode 624, Building Your Brand on a Budget.

 

Top takeaways:

 

  • Do your homework: research brands and brainstorm keywords for your target market

  • Color your world: know the 101 on color psychology and physiology

  • Enjoy free play: capitalize on Pinterest, Canva, Coolers and stock images 

  • Go pro: hire a designer and share specific directions and details for best results 

  • Define the rules: outline colors, fonts, tone of voice and more in a brand guidelines kit

 

Abandon any apprehension and unleash your creativity as you literally transform your vision into reality! Jumpstart your branding journey in Episode 624.

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Aug 15, 2024

Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them? 

 

You’re in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values.

 

Some need-to-knows: 

 

  • Rules to live by: core values set clear expectations for your team

  • Brand identity: these principles differentiate your studio and define your uniqueness 

  • Code of honor: standards that guide your team, set boundaries and inspire behavior

  • Personal pledge: core values should reflect your non-negotiables and commitment

  • Coaching compass: priorities to reinforce compliance and call out performance issues

 

Common core values include integrity, collaboration, timeliness, accountability, honesty, respect and more. Outlining and reinforcing your studio’s core values fosters teamwork and steers progress in the same direction. 

 

Cultivating your core values doesn’t have to be an overwhelming undertaking. Learn the quick play-by-play in Episode 623!

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

 

Aug 8, 2024

Despite working longer and harder, do you feel like you’re on a treadmill that keeps accelerating but doesn’t let you get anywhere? 

 

Oh, friend, I feel you. I was you. And I can help you!

 

Start with Episode 622: The Ins and Outs of Working with a Virtual Assistant. Coach Cara and Coach Lindsey get real on how hiring a VA can save your sanity and free you up to focus on the bigger picture. 

 

Captured in the convo: 

 

  • Ditch the delusions: lose your cape – even superheroes have the same 24 hours/ day

  • Intentionally offload: maximize your VA’s productivity to minimize your overwhelm

  • Invest wisely: thoroughly train (and sometimes hand-hold) to equip your VA to succeed

  • Cash in on your freedom: use newfound time to strategize and build the business

  • Check out: get a haircut, take a day off or actually enjoy a real vacation 

 

 As Lindsey points out, “You can do anything, but you can’t do everything!” A VA gives you more mental space and time to work on the business, rather than in the business. Discover how to capitalize on this game-changer in Episode 622!

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Aug 1, 2024

Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes? 

 

Not exactly strategic. There is a better way.

 

Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go from guessing to grasping. Frustrated to focused. 

 

On the agenda: 

 

  • Mastering Meta ads: lead forms versus landing pages. plus AB testing

  • Tracking and categorizing: not all leads are the same, so sort into different buckets

  • Prioritizing hot prospects: high-value leads and those most likely to convert 

  • The art and science of nurturing: strategic follow-up and consistent touchpoints

  • Conquering conversion rates: target ranges for each lead source 

 

Plus, catch insights on the value of walk-ins, email marketing and one-on-one conversations. 

 

Y’all, leads don’t have to be a puzzle, but you need a process (and a clue!). Find them in Episode 621!

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

1