Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this?
Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy.
Some must-know info:
Build your foundation: layer your warm-up, conversion and retargeting campaigns
Know your numbers: cost per result, cost per mil, click-through rate, conversion rate
Target 10%: aim to hit this conversion benchmark to keep sales humming
Go after ghosters: they’re likely your later purchasers and quiet ambassadors
Spend strategically: watch month-over-month, quarterly and year-over-year trends
Remember, Meta is your least expensive, hardest working, 24/7 salesperson. So get better acquainted in Episode 629.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/
628 - Selling Your Studio with Host Peter and Mitch McGinley
Competitor opening nearby?
Cue spiking stress, nagging worries and the heavy weight of dread.
But, my friend, let’s adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio – and your mindset – thriving. Trust someone who’s been there, as Coach Catherine shares top tips in Episode 627, How to Deal with Competitors Opening.
How to go on offense:
Flip the script: instead of a threat, consider competitors an opportunity to grow
Do your homework: research your competitors' positioning, pricing and promotions
Bypass the price war: know your worth and refuse to undercut your value
Brag better: revisit marketing strategies and reinforce your unique selling points
Nurture your peeps: seek feedback, enhance client service and love on your team
Keep in mind that competition is healthy and can make your studio even stronger. Replace the “what-ifs” with an optimistic outlook in Episode 627.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/
Think about Nike, Skechers and OOFOS. What comes to mind for each? They’re all shoes, but their brands are recognizably distinct.
That, y’all, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode 626, The 3 Pillars of Brand Positioning.
Here’s a sneak peek:
Dive deep: research and really get to know your audience and ideal client avatar
Learn the landscape: analyze your competitors' client journeys, strengths and weaknesses
Define and differentiate: communicate consistently what sets your studio apart
Cultivate creativity: seek inspiration from other brands and unleash your imagination
Execute effectively: intentionally incorporate your brand positioning into everything
Your brand positioning must make it clear why a person should choose you. This influences buying decisions more than anything else. Uncover how to craft your competitive edge in Episode 626.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/