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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: October, 2024
Oct 31, 2024

Every studio owner is likely looking to boost revenue, differentiate their business and build a strong team. Might teacher training be an all-encompassing solution?  

 

Yes, it’s a huge undertaking. But done well, it checks all those boxes. What’s not to love? 

 

So catch Episode 634, Instruct & Inspire: Teacher Training – Should I Even Have a Teacher Training? with Coach Cara Hazelton and Coach Caroline Plambeck to see if it’s your next best step.

 

  • Know your why: identify your goals – income, staff, branding, personal development

  • Explore the territory: research the ins and outs of other local teacher trainings 

  • Count the cost: commit to teacher training as an all-consuming project  

  • Consider the possibilities: mull over modalities, in-person/hybrid, modules and more

  • Expand your audience: invite massage therapists, chiropractors and PTs 

 

You should invest 9-18 months to develop your teacher training. We’ll take you through the process in this series. Dip your toe into the water in Episode 634 and peek at the potential. More to come!

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Oct 24, 2024

Amidst multitasking and managing the minutiae, it can be daunting to dare to dream about building your business. We’ve been there, and we can help.

 

Let’s start with teacher training. While it might seem like a big, hairy, audacious goal (BHAG), Coach Cara Hazelton and Coach Caroline Plambeck break it down, starting with Episode 633, Instruct & Inspire: Teacher Training Series Intro. Pique your interest and get the wheels turning to envision what’s possible.

 

  • Gear up: expect a huge undertaking that requires loads of attention

  • Make the call: purchase a white-label curriculum or craft your own

  • Cultivate credibility: identify your brand as a leading expert and nurture loyal fans

  • Equip your leaders: boost your instructors’ skills and ensure consistent quality

  • Reap revenue: benefit from an ongoing source of income (vacation, anyone?)

 

This series covers all the need-to-knows – like should you have a teacher training, what kind of teacher training and nitty-gritties on payment, policy, pauses, certification and affiliation with larger organizations. Kick off this practical deep dive in Episode 633. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Oct 17, 2024

If your studio is just a space to exercise, you’re in trouble. Consumers today expect memorable experiences and personal connections. 

 

Fortunately, Studio Grow is in the experience business. Discover how to differentiate your studio with Coach Caroline Plambeck in Episode 632, Senses in Sync: Crafting a Multisensory Journey. Evoke emotions and encourage loyalty in immersive environments that tickle multiple senses.

 

The recipe for success:

 

  • Fine-tune your tunes: match your music to your brand, modality and mood

  • Nurture nose jobs: incorporate subtle signature scents to cultivate familiarity

  • Keep in touch: foster physical and emotional feelings through tactile encounters

  • Entertain the eyes: enhance visual appeal through lighting, color, design and decor

  • Compose your symphony: thoughtfully combine each element to make magic

 

Artfully engaging the senses in your studio can make a powerful physical and mental impact. Explore the opportunities in Episode 632. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Oct 10, 2024

I bet your studio ownership journey had some do-or-die moments where you worried if your business would make it.

 

Friend, you’re in good company. Be encouraged as Coach Elle Kealy chats with Rachel and Taylor, co-owners of Evolve Studios in Louisiana, in Episode 631, The Art of the Turnaround. Hear how they went from “blind and naive” opening their first studio to two thriving locations – and steady paychecks!  

 

Tips from the trenches:

 

  • Frame your foundation: create a plan, run the numbers and learn business basics

  • Embrace sweat and tears: work hard and long, expect obstacles and stay focused

  • Delegate more: lose your superhero complex to avoid burnout and allow for growth

  • Make lemonade from lemons: approach challenges as opportunities to become better

  • Seek a sounding board: bounce ideas and issues off a business partner or coach

 

Going from teaching 8 classes a day to leading a well-oiled machine that doesn’t run your life is a process. Tune in to this success story in Episode 631. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Oct 3, 2024

Y’all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!).

 

We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift your perspective to best manage your business.  

 

Essential to the evolution:

 

  • Fire the control freak: surrender this unrealistic, constant source of stress 

  • Embody self-awareness: understand your core values, triggers and fears

  • Lose negative self-talk: ditch “I can’t,” “I’m not good enough” and “what’s wrong with me?”

  • Reverse your thinking: view challenges and disruptions as opportunities

  • Consult your compass: set goals to guide your decisions and focus your efforts 

 

In an uncertain world, keep in mind that you always have a choice when it comes to your thoughts and emotions. Explore more in Episode 630. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

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