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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Now displaying: November, 2024
Nov 21, 2024

Y’all know that for some of us in this business, selling feels ultra-uncomfortable. Maybe you’re one of them.

 

But your studio’s survival depends on sales. So discover how practice can build skills, boost confidence and quash the pushy persona. Coach Caroline Plambeck and Coach Josh Poole unpack the process in Episode 637, Unleash Your Inner Character: Mastering Role-Playing.  

 

  • Lose the pressure: role-play to increase comfort levels without expecting perfection

  • Dig into discovery: ask prospects about goals and clearly identify their why

  • Suggest solutions: frame your offering as their critical success factor

  • Overcome objections: articulate answers that address time and money excuses

  • Serve compliment sandwiches: offer encouragement and constructive feedback 

 

Role-playing is like exercising – it makes you stronger. The more you do it, the better you get. Lean in and learn in Episode 637.

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Nov 14, 2024

So many of us dove into our studio ownership more fueled by abounding passion than business acumen.

 

Fervor is fabulous but doesn’t automatically equate to profits. Even if you’re not a numbers person, profitability is critical. Coach Elle Kealy walks you through her journey from naive to savvy studio owner over the last 20+ years in Episode 636, Balancing Passion With Profit. 

 

  • Embrace a CEO mindset: commit to understanding and practicing business skills

  • Get out of your own way: quit doing absolutely everything and delegate instead

  • Invest in education: learn about finances, marketing, operations and risk management

  • Cozy up with the numbers: make a budget, set financial goals, track performance

  • Reap rewards: benefit from less stress, more opportunities and a regular paycheck!

 

Passion is the heart of your business; profit is the lifeblood. Discover how they can work hand-in-hand so your business thrives in Episode 636.

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Nov 7, 2024

Building something worthwhile is a marathon, not a sprint. It’s putting one step in front of another, fueled by perseverance and the end goal in mind.  

 

So continue on our journey of developing a framework for teacher training. Coach Cara Hazelton and Coach Caroline Plambeck share important building blocks in Episode 635, Instruct & Inspire: Teacher Training – What Type of Teacher Training Should I Have? 

 

  • Assess the approach: select your format: comprehensive or modular 

  • Determine your delivery: opt for online, in-studio or a combination 

  • Pick your platform: research tools like Kajabi and CRM capabilities for online offerings

  • Specify SOPs: establish audit options, CECs, rubrics and timeframes for completion

  • Pinpoint prerequisites: specify participant experience, class requirements and references 

 

Creating a teacher training program is a step-by-step process that leads you to a rewarding finish line. Keep exploring the roadmap in Episode 635.

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

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