After an estimated 1.3 million people left the boutique fitness studio workforce during the pandemic, owners are trying to conquer the ongoing challenges of finding good team members.
So grab some invaluable insights on attracting staff from Coach Catherine Hebb and professional recruitment expert Nina Sarge in Episode 640: How to Build a Successful Team, Part 1: Recruitment.
Role call: keep the job description punchy and brief, and showcase benefits
Review your reviews: aim for positive input on Glassdoor, Trustpilot and social media
Greet and meet: screen first with a phone interview, then meet in person
Sell yourself: highlight your studio’s culture, perks, benefits and opportunities
Get a second opinion: always contact professional and personal references
Amidst a stubbornly tight employee market, job-seekers can afford to be much choosier. Episode 640 helps you tweak your recruitment process to draw the best-fitting staff members.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/
Ever tempted to ditch the “customer is always right” philosophy? What if you shifted your focus to your team instead? Is that a recipe for disaster? Or success?
Scratch the surface of a proven method to grow your people and your business In Episode 639: A People-First Approach to Business with Coach Cara Hazelton and Amy Lafko, an organizational design expert, keynote speaker and the author of People First.
Pick the winning recipe: adopt intentionality in organizational design and leadership
Build a thoughtful foundation: establish your studio’s purpose, mindset and intentions
Practice piloting: expect crosswinds and detours, then recalibrate and course-correct
Stay on the sidelines: coach, advise, direct and recommend to equip your team
Change the narrative: swap “hire” for “select,” “onboard” for “inspire” and “retain” for “engage”
When you invest in your people first, they’re more dedicated to delivering exceptional client service, which drives your studio’s growth. Pique your interest in the process with Episode 639.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/
Y’all, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, you’ll ultimately win more sales.
In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. You’ll dig into the consumer’s mind and motivation to uncover what really drives purchases.
Be aware of biases: address confirmation bias, anchoring, reciprocity and scarcity
Connect to core drivers: ask, listen and then speak to intrinsic or extrinsic motivation
Push some buttons: leverage emotional triggers like FOMO, excitement and trust
Practice the Golden Rule: be transparent and empathetic to build rapport and trust
Make it manageable: encourage a small or short-term commitment as a first step
Plus, tackle objections, share social proof and craft a compelling call to action to maximize conversion. Tune into Episode 638 to master the mind.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/