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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Now displaying: January, 2025
Jan 30, 2025

Think about it – meetings typically invoke thoughts of boredom, wasted time and even dread. But they’re critical for communication, information-sharing, collaboration and team-building. 

 

Against these odds, how do you make your meetings productive, valuable, and…dare I say, fun? Coach Caroline Plambeck lays out your critical success factors in Episode 645: The Team Meeting Blueprint.

 

  • Give a heads-up: have a regular schedule or provide sufficient notice

  • Craft a plan: distribute an agenda to stay on track and engage your team

  • Address intangibles: discuss core values, culture and improvement opportunities

  • Foster discussion: invite feedback and include everyone so no one dominates

  • Delegate and follow-up: assign responsibilities and deadlines for accountability

 

Also, be sure to celebrate successes and incorporate shoutouts to show appreciation and boost motivation. Learn how to make the most of your meetings with Episode 645. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jan 23, 2025

Let’s face it, y’all, the real complexity of our businesses is our people. Simplification starts with smart management to empower them to thrive and, in turn, fuel your studio’s success. 

 

Learn more in Episode 644: A People-First Approach to Business – Part 2, as Coach Cara Hazelton continues her discussion with Amy Lefko, the author of People First. (If you missed Part 1, tune into Episode 639.) 

 

  • Embrace your role: think, talk and act like a leader to set a solid foundation

  • Do what you love: delegate your least-liked tasks to stave off potential dread

  • Learn your lessons: acknowledge mistakes, identify takeaways and move on

  • Escape wind tunnels: be willing to let go of processes that no longer work

  • Navigate flood zones: assess internal options before automatically hiring new staff

 

Plus, continually reinforce your value proposition, expectations and culture so your team is aligned. Access the how-to overview in Episode 644. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jan 16, 2025

Even if Pilates isn’t your jam, its skyrocketing popularity should grab your attention. The global Pilates industry was $178 billion in 2024. By 2031, it’s projected to reach $392 billion.  

 

Get an overview of the opportunities and issues in this thriving sector with Coach Catherine Hebb and Coach Cara Hazelton in Episode 643: The State of the Pilates Industry.

 

  • Know the OG: learn how Joseph Pilates conceived this unique movement method

  • Respect the nuances: recognize classical or contemporary training approaches

  • Acknowledge the risks: realize potential concerns in this unregulated industry 

  • Stay in your lane: stick to your scope of practice and refer as necessary 

  • Invest in education: continue your training to expand your expertise

 

Y’all, with comprehensive education and unwavering integrity, our industry can help Pilates eventually be seen as an allied health profession. Your first step begins with Episode 643. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jan 9, 2025

Your team is ultimately what differentiates your studio and keeps members coming back. But y’all, every owner understands that managing people means confronting issues.  

 

So tap some proven advice on common points of friction from Coach Elle Kealy and Coach Catherine Hebb in Episode 642: How to Build a Successful Team, Part 2: Q&A Issues with Your Team.

 

  • Maximize meeting attendance: provide advance notice, pay your team, ensure value

  • Share news of instructor firings: be positive, shut down gossip, focus on what’s next 

  • Sell sales to all staff: create clear job descriptions, set expectations, give commissions

  • Manage selfie videos: have a policy on filming in studio and posting to social media 

  • Optimize communications: use a tool like Slack and create separate channels for staff

 

You can head off many issues by continually communicating policies and responsibilities, managing SOPs and keeping your team in the know. Get empathy and answers in Episode 642. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jan 2, 2025

No one likes difficult conversations. Ever. But to be a successful boutique fitness studio owner, you’ve gotta ditch the discomfort and address these inevitable interactions.  

 

Begin with practical tips from industry veterans Coach Cara Hazelton and Coach Matt Hanton. Tune into Episode 641: Difficult Dialogues in Boutique Fitness to tackle these head-on.

 

  • Establish expectations: have clear policies, rules, SOPs and member guidelines

  • Set the stage: confront issues immediately and offer ongoing feedback 

  • Prepare yourself: exhibit empathy, patience, listening and emotional regulation

  • Skip sugar-coating: show kindness and professionalism, but be clear and firm

  • Take a stand: commit to zero tolerance for abuse, cursing, yelling or manipulation

 

Remember, “difficult” conversations don't automatically mean “bad.” They often can be constructive and achieve an intended result. Embrace these encounters in Episode 641. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

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