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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Now displaying: April, 2025
Apr 24, 2025

I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business.

 

Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your Accountant.

 

  • Know your obligations: you’ll owe income, payroll, sales and property taxes

  • Pick smart partners: consider a bookkeeper, tax preparer or accountant 

  • Classify correctly: designate employees or independent contractors 

  • Pay yourself consistently: plan for revenue fluctuations to take home a check

  • Look for loopholes: request that your accountant use tax strategies to pay less

 

You’ll find in Episode 657 that you don’t have to know everything if you have pros on board. Check out Kimberly,  a CPA-certified tax coach and strategist for mom entrepreneurs. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Apr 17, 2025

Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care?

 

Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.

 

  • Learn the language: mission is what you do; vision is the utopia you’re aiming for

  • Know thyself: understand how your own values influence your business  

  • Insist on specificity: empty platitudes don’t deliver direction or results

  • Create your compass: thoughtfully articulate your studio’s North Star 

  • Keep watch: ensure core values are observable, measurable and re-creatable

 

Your mission, vision and core values define and embody your brand. Without them, you’re simply running fitness classes. Explore the rationale and the process in Episode 656.

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Apr 10, 2025

Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025.

 

Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the Yoga Industry.

 

  • Ask for wish lists: chat with clients about their preferences for yoga offerings

  • Broaden your appeal: accommodate beginners, advanced yogis and men

  • Practice variety: mix it up with specialized classes, workshops and retreats

  • Welcome workers: create tailored corporate wellness programs for nearby companies

  • Add URL to IRL: beef up online/live stream options to extend your reach

 

As the demand for holistic wellness and steady stress relief grows, build your business by capturing new and potential yoga practitioners. Plan your next moves with Episode 655.

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Apr 3, 2025

Let’s talk money – as in financing your first studio or funding to scale and add locations. By understanding your options, you can quell your anxiety and prepare for the process. 

 

Coaches Caroline Plambeck and Alex Lavelle got you covered in part 3 of our series: Episode 654: Real Estate, Loans and Investment: Deciding the Best Financing for Your Studio.

 

  • Speak the language: know conventional, non-conventional, credit stacking and niche

  • Saddle up: getting approved for an SBA loan can be a time-consuming challenge

  • Think big: buying your building may be better than leasing or renting

  • Collect cards: consider credit stacking to fund smaller projects 

  • Fear not: denials happen, so fine-tune, be tenacious and don’t quit

 

The bottom line, according to Alex? Know the rules. Play by the rules. And play to win. Get ready to get in the game with Episode 654.

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

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