Y'all,
For boutique fitness studio owners, scaling from a single location to a multi-club empire while maintaining premium standards seems impossible. But what if you could learn from someone who's done exactly that? Meet Rob Beal, Fitness Director at Third Space, who's helped grow them from 4 to 13 premium clubs across London and built the highest-valued fitness concept per square foot worldwide.
Tune in to our new series of conversations with amazing industry leaders: Episode 662: Building Premium Fitness Empire - Lessons from Third Space London.
● Own your IP: keeping all training, programs and instructors in-house instead of outsourcing to freelancers
● Pilates leads the pack: Reformer Pilates is their #1 performing modality, now in 10 of 13 clubs
● Strength over HIIT: consumer demand has shifted from high-intensity to strength-focused programming
● Recovery revolution: spa, wellness and recovery services are essential for premium positioning
● Data-driven future: integrating wearable tech data and AI to enhance personal training
● Medical integration: longevity services and preventive health will dominate premium fitness
● Culture through growth: moving star performers to new locations to maintain standards and mentorship
Whether you're planning your second location or dreaming of a fitness empire, Rob's insights on team development, real estate strategy, and staying ahead of consumer trends will reshape how you think about growth. And meet Rob (who's about to become a dad!), after you hear from him in Episode 662
Catch you there,
Lise
PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
One brand I’m so excited to watch is LiveMetta – currently 11 yoga and Pilates studios (along with one spa) in Southern California. They’re truly bringing something different to our space!
Tune in to our new series of conversations with amazing industry leaders: Episode 661: The Big Picture with Lise Kuecker and Chris Farnsworth of Live Metta.
Mission critical: embodying loving kindness as a foundation and culture
Competition killer: thoughtfully expanding to fully own select markets
Golden Rule: prioritizing relationships, ensuring support, paying well
Lifelong learning: investing in professional development and continuing ed
Change agent: donating to local nonprofits through LiveMetta Heart Space
Check out how LiveMetta shines brightly in the boutique space. And meet co-founder, Chris (who I call my Southern brother), after you hear from him in Episode 662.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/
Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?
Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.
Get close up: know your client avatar’s age, interests, hobbies and more
Give them something to talk about: capitalize on word-of-mouth referrals
Create touch points: cultivate community with events, programs and socials
Make it easy: have great intro offers, flexible memberships and pricing options
Educate & empower: share information about holistic wellbeing
Win women by carefully customizing your studio’s messaging, products and services. Review and refine your approach in Episode 660.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/
Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.
This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.
Focus on fit: consider which businesses align with your brand and clients
Create a wish list: identify local shops and ask members for recommendations
Get creative: think events, programs, presentations and bundled services
Make an offer: draft a detailed proposal outlining mutual benefits
Build a relationship: collaborate closely, track key metrics, address snags
Linking to the right business can deliver a valuable ROI that includes a flow of steady leads and increased brand awareness. Open your eyes to the opportunities with Episode 659.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/
For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.
So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in Fitness.
Follow the leaders: Pilates and strength are top trends in 2025
Go virtual: consumers want digital on-demand and livestream classes
Custom fit: personalized instruction and options drive loyalty
Welcome wellness: recovery products and services are hot
Cultivate community: people crave connection and belonging
Assess your current offerings, evaluate the opportunities and align new products and services with your brand. Episode 658 gets your wheels turning.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/