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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: Page 1
May 20, 2021

In this episode, you will learn:

• Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners}

• What an order bump is, and how to offer it the right way

• How an upsell differs from an order bump, plus the 4 options you have for where to put one

• Where the ancillary offer fits into the sales process

• Why it’s so important to understand your client’s journey when setting up your offer and sales process

• The reasons why the average square footage of studios is going to drop moving forward

• What you need to be focusing on when you downsize your studio space

• Shifts to your pricing structure that I predict will need to be made

• Why what I’m suggesting is a more profitable, sustainable, and powerful business model

LINKS:

How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

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