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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Now displaying: Page 1
Jun 23, 2022

Here’s what we’re talking about in Episode 521:

  • The four different personality types to market to, and their unique buying characteristics

  • How knowing who you’re selling to will make your marketing easier

  • Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out

  • How do you “seed the experience” to get spontaneous buyers excited?

  • Methodical buyers will go to any length to ensure due diligence when buying

  • What professions tend to attract methodical people?

  • The two things you need to make sure of if you’re doing a one-day sale

  • Humanistic types are swayed by the story

  • Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories

  • The most important thing you can do with a competitive buyer aka “a deadline dancer”
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