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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: Page 10
Nov 28, 2019

In this episode you’ll learn:

• How Tara started her career and had the foresight to build her education around her dream job

• A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her

• Why conversations about the pelvic floor are so taboo

• How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor}

• The way she was able to make the pelvic floor a conversation with women and create awareness with her signature series • The right mindset can push through the fear to act

• Why she made the decision to close her successful studio to be more intentional with her life and family as a priority

LINKS:

https://thepresentmomma.com/ 

https://www.instagram.com/thepresentmomma/ 

https://www.facebook.com/thepresentmomma/ 

Nov 26, 2019

In this episode you’ll learn:

• How I break down the elements of a rebrand

• The one hard and fast rule in website etiquette

• Why hiring the right people will get you going in the right direction

• Just how important is a website…

• Tips on how to get started {depending on your level of anticipated business}

• It’s all about the photos!

• My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding

• How to choose the right platform for you

Nov 21, 2019

In this episode you’ll learn:

• How a Hot Yoga class changed the course of John’s career

• What are adversarial traps and cognitive boosters

• His thoughts on misdirected or chronic pessimism

• The true meaning of leadership and choice

• How to use your character and signature strengths to your advantage

LINKS:

http://105f.com/

https://www.facebook.com/105Fyoga/

https://www.instagram.com/105fhotyoga/

https://momsdemandaction.org/ 

Nov 19, 2019

In this episode you’ll learn:

• The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old}

• How to see the opportunities around you and then have the mindset to accept them

• Trigger words around debt and how they can affect you

• Her tips on dealing with customers or clients that owe you money

• Words that work {and how you can you can use these words in and around all aspects of your life}

• Why your words are really a mirror to your subconscious mind and how to change what you’re telling yourself

LINKS:

http://maryshores.com/

http://maryshores.com/the-book/ 

https://www.instagram.com/mary_shores/ 

https://www.facebook.com/shoresmary/ 

https://twitter.com/mary_shores 

http://www.midstatecollections.com/home 

http://www.scn.ucla.edu/people/lieberman.html 

http://www.brainpaint.com/

https://neuroptimal.com/

https://www.monroeinstitute.org/ 

Nov 14, 2019

In this episode you’ll learn:

• How to effectively build a job description around weekly tasks

• The struggles of making big changes in your business and how to combat those feelings of losing control

• What to do to determine where your time is best spent {whether in time, money or effort} and why this is so important to know

• How to break down hourly rates, bonus plans and commissions for your new employee so that you both win

Nov 12, 2019

In this episode you’ll learn:

• The urgent/important matrix, and why you need to being honest about where your tasks lay

• That not everything that is important is urgent…

• The reasons why focusing on staff management and training needs to be a priority

• How to begin identifying where your time is best spent {and delegate the rest}

Nov 7, 2019

In this episode you’ll learn:

• The common business objections around money and how they are holding you and your business back

• The story we tell ourselves about not having the money to invest into our businesses

• You have the potential {seek advice from an expert}

• What are the stories we tell ourselves about raising your prices and how to combat those thoughts

• Starting your business with debt and how to utilize it in your favor

• How you can incorporate cash infusions into your business

Nov 5, 2019

In this episode you’ll learn:

• How to Identify whether it is personality or morality issue

• The way that I learned that some people don’t “grow out” of being mean

• What to do to when the mean girl is in a peer situation

• Tips for addressing a team member who falls into the “mean girl category”

• My thoughts on when you have mean girls clients

LINKS & RESOURCES:

https://ianmorgancron.com/

Bossypants by Tina Fey

Oct 31, 2019

In this episode you’ll learn:

• What led Katie to the idea of Studio Go, and how it was really built out of necessity

• The ways that her metrics have shifted since having a specialized software

• How this software has affected Katie’s employees since being implemented

• What to do to start effectively identifying the needs of your clients {and whether to upgrade or downgrade in a client-first approach}

LINKS:

*sign up and use code “November50” to get your first month free, and 50% off the next!

Oct 29, 2019

In this episode you’ll learn:

• The love story behind the creation of Studio Go

• How Studio Go changes everything when it comes to pulling reports

• What software they were able to build and create way more than they ever expected

• How Studio Go is a true CRM that also allows room for an employee management platform

• Retail is largely overlooked, but by using Studio Go you can build targeted processes and marketing around it

• That being able to walk clients through the journey in your studio, being able to prescribe the right membership based on data, is a game changer

LINKS:

https://studiogo.com/

Clockwork by Mike Michalowicz

https://www.purebarre.com/location/carlsbad-ca 

Oct 24, 2019

In this episode you’ll learn:

• Shira’s amazing story and unique journey into fitness industry

• How she fell in love with kickboxing, overcame her own struggles and became an instructor

• What to do to balance your love for fitness with being a business owner

• What Shira learned about building out her business and taking the leap to grow

• How TCC guided Shira with the processes she needed to grow her business

• Why Shira really does what she does!

Oct 22, 2019

In this episode you’ll learn:

• The most common issues studio owners are having when it comes time to hire a manager

• Why the job posting is so important, and the crucial things that absolutely need to be in it

• When is the best time to recruit {and what Cherise always does when looking to hire}

• What happens when you hire out of desperation…

• Where to find the best candidates for your next managerial role {and it’s not always online!}

• What the interview process and initial phone screening should look like

• What to do when you’re ready to extend an offer that will set you, and that person, up for success

LINKS:

support@studiogrow.co 

Oct 17, 2019

In this episode you’ll learn:

• What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about}

• The biggest mistake she sees when studio owners hire a new person and what happens when they hold on to the wrong employee for too long

• Why you need to allow enough time for training {and then set realistic expectations}

• No employee is perfect – allow for mistakes!

• How your business can only grow as much as your people do

• Why you need to keep the pressures to yourself, even when it may be tempting to share them with your staff

LINKS:

support@studiogrow.co 

Oct 15, 2019

In this episode you’ll learn:

• All about Cherise’s diverse work experience that took her around the world

• Why she pivoted from her career in eduction to tap into the fitness industry

• What Cherise has done to train, hire and lead other trainers in her studio

• What is was like for her to join the Studio Grow team

• How to identify a “business snapshot” {and then identify any pain points}

• Why organization is a big piece to the puzzle for Cherise, and how she is now teaching this to her clients

• Last words of advice - Trusting the process, setting expectations and consistantly training

LINKS:

support@studiogrow.co 

Oct 10, 2019

In this episode you’ll learn:

• How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael

• Their journey to start the company and why online sales were key at the beginning

• The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission

• The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”}

• What questions we should all be asking about the food that we consume

• How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made

• The way that YourSuper.com builds the customer experience into their marketing

• The biggest challenges they’ve faced, how to draw the right team members to you, and much more!

LINKS:

https://yoursuper.com/ 

https://www.instagram.com/yoursuperfoods/

http://www.facebook.com/yoursuperfoods

https://twitter.com/yoursuperfoods

happy@yoursuper.com

https://www.actionagainsthunger.org/ 

Oct 8, 2019

In this episode you’ll learn:

• How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing

• Why more than one method of marketing is so critical for your success

• The reasons that Ali says we shouldn’t lose faith in the “old school” ways of marketing and customer service

• How to begin finding your genius and your gift, and then what to do to get clear with it in order to up level your business

• What had to happen for her to realize that she needed help as her business and family grew

LINKS:

https://alibrown.com/radio/

https://www.instagram.com/alibrownofficial/

https://www.facebook.com/alibrownfan

https://twitter.com/AliBrown

https://www.linkedin.com/in/alibrownla

The Big Leap by Gay Hendricks

Oct 3, 2019

In this episode you’ll learn:

• How to end your session or group workout using a “cool down method”

• Why you’ll want to end on a high note with a mantra, outro, or information- based statement

• Clients love seeing employees supporting each other {what this means for you}

• To not promote your other classes at other studios

• What exit music to use and how you can say good bye to your clients the right way

• How to be mindful of transition time and to do what you can to help the next instructor

• Engage on social {and build a relationship outside the studio!}

LINKS:

https://studiogrow.co/episode361

https://studiogrow.co/episode360

https://studiogrow.co/episode359/

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery 

Oct 1, 2019

In this episode you’ll learn:

• What clients need to know about the workout, drill or movement patterns that allows them to enter a flow state

• The three different types of ways your clients learn, and best practices for serving them

• The importance of investing in a proper mic system for your classes {and how it really elevates your class in so many ways!}

• Why keeping your clients engaged is priority

• In a group fitness class people are in that room that all different reasons, as an instructor be sure to stay neutral

• Visual cues to use {and what not to do in class}

• The importance of taking responsibility for making sure your clients understand you and make the necessary adjustments

• How to be flexible when it comes to accommodating the clients in the room, and more!

LINKS:

https://studiogrow.co/episode360/

https://studiogrow.co/episode359/

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery

https://fitnesscareermastery.com/episode79/

Sep 26, 2019

In this episode you’ll learn:

• Why the client experience is everything when it comes to the future of boutique fitness {and it starts before they even walk in the door to your studio}

• That high energy music the whole time isn’t better, and other considers with the music you play during class

• The reason that reconnected with your why before each class is important {and ways to do it}

• How to effectively prepare and hold space before the class starts • Tips for greeting people and making them feel welcome

• Why your introduction is so important, how to ask if anyone has injuries in the right way, what’s next in Part 3 of this series, and much more!

LINKS:

http://www.theclientcure.net

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery

https://fitnesscareermastery.com/episode4/ 

Sep 24, 2019

In this episode you’ll learn:

• How Barry and Shay each got their starts, very differently, in the world of fitness

• Why both needed to take a leap of faith to get to where they are today

• How Barry became a master trainer and the unique opportunities he’s had around the world

• The strengths and unique perspective that Shay brings to the business

• Why education and the client experience is going to be so important going forward

• How helping to create a brand for someone else differs from developing your own brand

• What makes a successful master trainer and a successful studio owner

• What comes first – programming or instructor quality

LINKS:

http://www.theclientcure.net

https://fitnesscareermastery.com/

https://fitnesscareermastery.com/studiogrow

https://www.instagram.com/fitnesscareermastery/

https://www.facebook.com/fitnesscareermastery

https://www.instagram.com/barryennisbe

https://www.instagram.com/shaykostabi 

Sep 19, 2019

In this episode you’ll learn:

• What led Christie to start and operate her own Pilates studio in Dublin, Ireland

• How the market has changed in Dublin and the ways that this impacted her business

• What is Ballet-lates and what the method offers her clients

• What the structure of Christie’s studio looks and the lessons she’s learned in her market

• Christie’s experience with TCC and the ways the program has benefited her and her business

LINKS:

http://www.theclientcure.net

http://d4pilates.com/

https://www.facebook.com/D4Pilates

http://balletlates.net/ 

Sep 17, 2019

In this episode you’ll learn:

• What initially drew Katie to The Client Cure

• Competition was hard for Katie at first, but how she now sees competition in a whole new light

• The way she completely changed her self-worth by learning how to properly position her pricing

• What Katie dealt with when she needed to rebrand her company

• How building relationships the right way improved her customer intake process

• Her best tips and advice for studio owners

LINKS:

http://www.theclientcure.net

https://www.soultigeryoga.com.au/

https://www.facebook.com/BikramYogaNorthernBeaches/ 

Sep 12, 2019

In this episode you’ll learn:

• What Rachel has she learned so far in her journey as a new franchisee owner

• The way she was able to massively increase her conversion rate during the first few weeks of TCC

• Why implementing a plan to increase her social media activity was exactly what Rachel needed

• How Rachel started putting more focus on retaining clients

• What you can do to save $20,000 in your business this year

• Rachel’s exciting plans for the future of her business!

LINKS:

http://www.theclientcure.net

https://thebarrecode.com/studio/sunnyvale/

https://www.facebook.com/BarreCodeSouthBay/

https://www.instagram.com/barrecode_southbay/ 

Sep 10, 2019

In this episode you’ll learn:

• The biggest pitfall or gap found in most small boutique studios websites

• How to start profiling your ideal customer and then using that information in all your marketing efforts

• The impact that “overdoing” your website has on your potential clients

• Changes that you can make to your website today that will dramatically improve its effectiveness

• Why mobile “find-ability” is critical

• Fernando’s thoughts on the current trends in the industry

LINKS:

http://www.theclientcure.net

https://www.cuisinteractive.com/

fernando@cuisinteractive.com

Text 954-478-9255 to set up a call with Fernando!

https://www.facebook.com/cuisinteractive 

Sep 5, 2019

In this episode you’ll learn:

• What the Yoga Blessings Fund is all aobut and how Adeline Yoga gives back

• How and why Heather created Adeline Yoga to flourish in the social justice field

• The way that changing her pricing structure really helped fuel the social justice work Adeline Yoga has been able to

• How creating the right culture in your studio can really elevate your business

• That transparency is key to having both a successful business and team culture

LINKS:

https://www.wellnessliving.com/  *mention Lise & Maura sent you!

http://www.theclientcure.net

https://www.adelineyoga.com/

https://www.instagram.com/adelineyogastudio/

https://www.facebook.com/AdelineYogaStudio

Emergent Strategy by Adrienne Maree Brown

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