In this episode you’ll learn:
• How Tara started her career and had the foresight to build her education around her dream job
• A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her
• Why conversations about the pelvic floor are so taboo
• How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor}
• The way she was able to make the pelvic floor a conversation with women and create awareness with her signature series • The right mindset can push through the fear to act
• Why she made the decision to close her successful studio to be more intentional with her life and family as a priority
LINKS:
In this episode you’ll learn:
• How I break down the elements of a rebrand
• The one hard and fast rule in website etiquette
• Why hiring the right people will get you going in the right direction
• Just how important is a website…
• Tips on how to get started {depending on your level of anticipated business}
• It’s all about the photos!
• My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding
• How to choose the right platform for you
In this episode you’ll learn:
• How a Hot Yoga class changed the course of John’s career
• What are adversarial traps and cognitive boosters
• His thoughts on misdirected or chronic pessimism
• The true meaning of leadership and choice
• How to use your character and signature strengths to your advantage
LINKS:
https://www.facebook.com/105Fyoga/
In this episode you’ll learn:
• The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old}
• How to see the opportunities around you and then have the mindset to accept them
• Trigger words around debt and how they can affect you
• Her tips on dealing with customers or clients that owe you money
• Words that work {and how you can you can use these words in and around all aspects of your life}
• Why your words are really a mirror to your subconscious mind and how to change what you’re telling yourself
LINKS:
http://maryshores.com/the-book/
https://www.instagram.com/mary_shores/
https://www.facebook.com/shoresmary/
https://twitter.com/mary_shores
http://www.midstatecollections.com/home
In this episode you’ll learn:
• How to effectively build a job description around weekly tasks
• The struggles of making big changes in your business and how to combat those feelings of losing control
• What to do to determine where your time is best spent {whether in time, money or effort} and why this is so important to know
• How to break down hourly rates, bonus plans and commissions for your new employee so that you both win
In this episode you’ll learn:
• The urgent/important matrix, and why you need to being honest about where your tasks lay
• That not everything that is important is urgent…
• The reasons why focusing on staff management and training needs to be a priority
• How to begin identifying where your time is best spent {and delegate the rest}
In this episode you’ll learn:
• The common business objections around money and how they are holding you and your business back
• The story we tell ourselves about not having the money to invest into our businesses
• You have the potential {seek advice from an expert}
• What are the stories we tell ourselves about raising your prices and how to combat those thoughts
• Starting your business with debt and how to utilize it in your favor
• How you can incorporate cash infusions into your business
In this episode you’ll learn:
• How to Identify whether it is personality or morality issue
• The way that I learned that some people don’t “grow out” of being mean
• What to do to when the mean girl is in a peer situation
• Tips for addressing a team member who falls into the “mean girl category”
• My thoughts on when you have mean girls clients
LINKS & RESOURCES:
Bossypants by Tina Fey
In this episode you’ll learn:
• What led Katie to the idea of Studio Go, and how it was really built out of necessity
• The ways that her metrics have shifted since having a specialized software
• How this software has affected Katie’s employees since being implemented
• What to do to start effectively identifying the needs of your clients {and whether to upgrade or downgrade in a client-first approach}
LINKS:
*sign up and use code “November50” to get your first month free, and 50% off the next!
In this episode you’ll learn:
• The love story behind the creation of Studio Go
• How Studio Go changes everything when it comes to pulling reports
• What software they were able to build and create way more than they ever expected
• How Studio Go is a true CRM that also allows room for an employee management platform
• Retail is largely overlooked, but by using Studio Go you can build targeted processes and marketing around it
• That being able to walk clients through the journey in your studio, being able to prescribe the right membership based on data, is a game changer
LINKS:
Clockwork by Mike Michalowicz
In this episode you’ll learn:
• Shira’s amazing story and unique journey into fitness industry
• How she fell in love with kickboxing, overcame her own struggles and became an instructor
• What to do to balance your love for fitness with being a business owner
• What Shira learned about building out her business and taking the leap to grow
• How TCC guided Shira with the processes she needed to grow her business
• Why Shira really does what she does!
In this episode you’ll learn:
• The most common issues studio owners are having when it comes time to hire a manager
• Why the job posting is so important, and the crucial things that absolutely need to be in it
• When is the best time to recruit {and what Cherise always does when looking to hire}
• What happens when you hire out of desperation…
• Where to find the best candidates for your next managerial role {and it’s not always online!}
• What the interview process and initial phone screening should look like
• What to do when you’re ready to extend an offer that will set you, and that person, up for success
LINKS:
In this episode you’ll learn:
• What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about}
• The biggest mistake she sees when studio owners hire a new person and what happens when they hold on to the wrong employee for too long
• Why you need to allow enough time for training {and then set realistic expectations}
• No employee is perfect – allow for mistakes!
• How your business can only grow as much as your people do
• Why you need to keep the pressures to yourself, even when it may be tempting to share them with your staff
LINKS:
In this episode you’ll learn:
• All about Cherise’s diverse work experience that took her around the world
• Why she pivoted from her career in eduction to tap into the fitness industry
• What Cherise has done to train, hire and lead other trainers in her studio
• What is was like for her to join the Studio Grow team
• How to identify a “business snapshot” {and then identify any pain points}
• Why organization is a big piece to the puzzle for Cherise, and how she is now teaching this to her clients
• Last words of advice - Trusting the process, setting expectations and consistantly training
LINKS:
In this episode you’ll learn:
• How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael
• Their journey to start the company and why online sales were key at the beginning
• The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission
• The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”}
• What questions we should all be asking about the food that we consume
• How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made
• The way that YourSuper.com builds the customer experience into their marketing
• The biggest challenges they’ve faced, how to draw the right team members to you, and much more!
LINKS:
https://www.instagram.com/yoursuperfoods/
http://www.facebook.com/yoursuperfoods
In this episode you’ll learn:
• How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing
• Why more than one method of marketing is so critical for your success
• The reasons that Ali says we shouldn’t lose faith in the “old school” ways of marketing and customer service
• How to begin finding your genius and your gift, and then what to do to get clear with it in order to up level your business
• What had to happen for her to realize that she needed help as her business and family grew
LINKS:
https://www.instagram.com/alibrownofficial/
https://www.facebook.com/alibrownfan
https://www.linkedin.com/in/alibrownla
The Big Leap by Gay Hendricks
In this episode you’ll learn:
• How to end your session or group workout using a “cool down method”
• Why you’ll want to end on a high note with a mantra, outro, or information- based statement
• Clients love seeing employees supporting each other {what this means for you}
• To not promote your other classes at other studios
• What exit music to use and how you can say good bye to your clients the right way
• How to be mindful of transition time and to do what you can to help the next instructor
• Engage on social {and build a relationship outside the studio!}
LINKS:
https://studiogrow.co/episode361
https://studiogrow.co/episode360
https://studiogrow.co/episode359/
https://fitnesscareermastery.com/
https://fitnesscareermastery.com/studiogrow
In this episode you’ll learn:
• What clients need to know about the workout, drill or movement patterns that allows them to enter a flow state
• The three different types of ways your clients learn, and best practices for serving them
• The importance of investing in a proper mic system for your classes {and how it really elevates your class in so many ways!}
• Why keeping your clients engaged is priority
• In a group fitness class people are in that room that all different reasons, as an instructor be sure to stay neutral
• Visual cues to use {and what not to do in class}
• The importance of taking responsibility for making sure your clients understand you and make the necessary adjustments
• How to be flexible when it comes to accommodating the clients in the room, and more!
LINKS:
https://studiogrow.co/episode360/
https://studiogrow.co/episode359/
https://fitnesscareermastery.com/
https://fitnesscareermastery.com/studiogrow
https://www.instagram.com/fitnesscareermastery/
https://www.facebook.com/fitnesscareermastery
https://fitnesscareermastery.com/episode79/
In this episode you’ll learn:
• Why the client experience is everything when it comes to the future of boutique fitness {and it starts before they even walk in the door to your studio}
• That high energy music the whole time isn’t better, and other considers with the music you play during class
• The reason that reconnected with your why before each class is important {and ways to do it}
• How to effectively prepare and hold space before the class starts • Tips for greeting people and making them feel welcome
• Why your introduction is so important, how to ask if anyone has injuries in the right way, what’s next in Part 3 of this series, and much more!
LINKS:
https://fitnesscareermastery.com/
https://fitnesscareermastery.com/studiogrow
https://www.instagram.com/fitnesscareermastery/
In this episode you’ll learn:
• How Barry and Shay each got their starts, very differently, in the world of fitness
• Why both needed to take a leap of faith to get to where they are today
• How Barry became a master trainer and the unique opportunities he’s had around the world
• The strengths and unique perspective that Shay brings to the business
• Why education and the client experience is going to be so important going forward
• How helping to create a brand for someone else differs from developing your own brand
• What makes a successful master trainer and a successful studio owner
• What comes first – programming or instructor quality
LINKS:
https://fitnesscareermastery.com/
https://fitnesscareermastery.com/studiogrow
https://www.instagram.com/fitnesscareermastery/
https://www.facebook.com/fitnesscareermastery
In this episode you’ll learn:
• What led Christie to start and operate her own Pilates studio in Dublin, Ireland
• How the market has changed in Dublin and the ways that this impacted her business
• What is Ballet-lates and what the method offers her clients
• What the structure of Christie’s studio looks and the lessons she’s learned in her market
• Christie’s experience with TCC and the ways the program has benefited her and her business
LINKS:
In this episode you’ll learn:
• What initially drew Katie to The Client Cure
• Competition was hard for Katie at first, but how she now sees competition in a whole new light
• The way she completely changed her self-worth by learning how to properly position her pricing
• What Katie dealt with when she needed to rebrand her company
• How building relationships the right way improved her customer intake process
• Her best tips and advice for studio owners
LINKS:
In this episode you’ll learn:
• What Rachel has she learned so far in her journey as a new franchisee owner
• The way she was able to massively increase her conversion rate during the first few weeks of TCC
• Why implementing a plan to increase her social media activity was exactly what Rachel needed
• How Rachel started putting more focus on retaining clients
• What you can do to save $20,000 in your business this year
• Rachel’s exciting plans for the future of her business!
LINKS:
https://thebarrecode.com/studio/sunnyvale/
In this episode you’ll learn:
• The biggest pitfall or gap found in most small boutique studios websites
• How to start profiling your ideal customer and then using that information in all your marketing efforts
• The impact that “overdoing” your website has on your potential clients
• Changes that you can make to your website today that will dramatically improve its effectiveness
• Why mobile “find-ability” is critical
• Fernando’s thoughts on the current trends in the industry
LINKS:
https://www.cuisinteractive.com/
Text 954-478-9255 to set up a call with Fernando!
In this episode you’ll learn:
• What the Yoga Blessings Fund is all aobut and how Adeline Yoga gives back
• How and why Heather created Adeline Yoga to flourish in the social justice field
• The way that changing her pricing structure really helped fuel the social justice work Adeline Yoga has been able to
• How creating the right culture in your studio can really elevate your business
• That transparency is key to having both a successful business and team culture
LINKS:
https://www.wellnessliving.com/ *mention Lise & Maura sent you!
https://www.instagram.com/adelineyogastudio/
https://www.facebook.com/AdelineYogaStudio
Emergent Strategy by Adrienne Maree Brown