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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: Page 11
Aug 30, 2018

In this episode you’ll learn:

  • What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field
  • How a burnout led to her next business endeavour
  • The role that mindset and the mental game has played in the development of her career
  • How significant health issues have impacted Angie both physically and mentally {but not stopped her from building a thriving business}
  • Ways to find the support to help you succeed 

LINKS:

http://konsciousbodyfitness.com/

https://www.facebook.com/Konscious-Body-Fitness-305528369505386/

https://www.instagram.com/konsciousbodyfitness/

Aug 28, 2018

In this episode you’ll learn:

  • The best approach for responding to a negative review

  • How to be the business owner people want to engage with {over and over}

  • Tips on removing a review on Yelp, Google and Facebook

  • Why your response has power 
  • Ways to give your clients the opportunity to take care of your business

 

Aug 23, 2018

In this episode you’ll learn:

  • What Somatic Yoga is and why Katie decided to focus on offering it in her business
  • Her own journey and who she built a successful business (while also generating passive income)
  • The key ways to market massage as an ongoing treatment
  • Her tips for building the right team and then empowering your employees
  • What core values Katie seeks out in new employees
  • The biggest missteps she has taken and the changes she made to lead her to where she is today
  • How Katie is creating relationships with other businesses in her community, and benefiting her members in the process
  • Why you should be developing a strong marketing plan well in advance

LINKS:

http://courtenaymassagetherapy.com/

https://www.facebook.com/courtenaymassagetherapy/

 

Aug 21, 2018

In this episode you’ll learn:

  • How an $8 investment actually made over $30,000 in sales

  • Why people say Google Ad words do not work for them

  • Google Ad words is entirely results based - you only pay per click 
  • Is Facebook a bigger, better platform?

  • Want a steady stream of leads? The time is now! 
  • What an expected budget can be 

LINKS:

https://www.upwork.com/

http://www.fiverr.com/

Aug 16, 2018

In this episode you’ll learn:

  • Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
  • How she was able to create what she believed yoga meant (and explain this to her clients)
  • Ways that her teachings are solution based and honor the history of yoga
  • The importance of fully knowing and understanding one teaching before moving on and exploring others
  • Why Alex choses to be the change that she is demanding
  • Why it is that “marketing” is a word people do not like to use in the yoga world
  • Transparency is key!

LINKS: 

https://yogaphysics.com/yp/ 

 

 

Aug 14, 2018

In this episode you’ll learn:

  • Why copy is key!
  • The signs that your copy is too generic
  • How to niche down your copy
  • What an ICA is…
  • How surveys can help you write copy
  • What a “hero’s journey” is and how it applies to you

LINKS: 

www.rev.com

Aug 9, 2018

In this episode you’ll learn:

  • How Michelle’s vision actually came from her own struggles
  • How and why she went against the advice of others when opening her business
  • The way Michelle attracts the right employees
  • Why women can have a hard time showing up for themselves
  • We can’t love ourselves until this happens…

LINKS:  

http://www.thepracticeforwomen.com/

 

Aug 7, 2018

In this episode you’ll learn:

  • What does asking for permission mean and why is it important?
  • Why we could be giving away too much info…
  • Why building the relationship is the most important (and number one step) in sales
  • Why you shouldn’t consider yourself a “sales person”!
  • The importance of the intake process
  • Ways to establish trust with prospective clients and show your value
Aug 2, 2018

Things you will learn in this episode:

  • How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways

  • Why they introduced kundalini yoga to the public

  • The strategy they used in starting their teacher training without having a brick and mortar 
  • What challenges they went through that ultimately made them feel like they had to start over 
  • There are no rules when building your business 
  • Culture and community start from the top down 

  • What is intentional intake and how it changed Urban Yoga Chicago 

LINKS:

http://www.urbanyogachicago.org/ 

https://www.facebook.com/urbanyogachicago/

https://www.instagram.com/urbanyogachicago/

Jul 31, 2018

In this episode you’ll learn:

  • More about the loans process and why credit cards are not the best way to go
  • What is a confused interest rate, and how interest rates work
  • What is collateral and how does it work?
  • The elements of a loan repayment schedule
  • What is a pre-payment penalty
  • The types and elements of SBA loans
  • The pro and cons of leasing
  • What differences exist between bank loans and private loans
Jul 26, 2018

In this episode you’ll learn:

  • What is Gyrotonic and Gyrokinesis

  • The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town

  • One of the greatest lessons I have learned from Emily and her journey

  • Why starting small was crucial to Emily as a teacher and in her business 

  • Why it was important for Emily to focus on being a great teacher first

  • When introducing changes, mass email creates mass hysteria…

LINKS:

http://www.injoymovementstudio.com/

https://www.facebook.com/InJoy-Movement-Studio-702153409891533/

Jul 24, 2018

In this episode you’ll learn:

  • The difference between yelling to the masses and whispering to your ideal client
  • How to design a luxury opt-in!
  • What is a nurtured email sequence (and how I execute it)?
Jul 19, 2018

In this episode you’ll learn:

  • How Alyssa’s side hustle developed into the successful practice it is today

  • What is “Yoga Therapy”

  • The difference between a Yoga therapist in a private setting versus one operating from a hospital 
  • How she made the shift into a bigger model

  • Why Alyssa wanted to create the “one-stop shop” idea 
  • Her tips and strategies when it comes to hiring the right way

LINKS:

https://www.embarqueyoga.com

http://www.mightylotus.org/

Jul 17, 2018

In this episode you’ll learn:

  • How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)

  • What it means to say, “When they go low, we go high”
  • What is a $100,000 email, and how do I get it?
  • When it comes to premium pricing, why you need to show why you’re worth it…
  • What is the difference between premium pricing and premium packaging?
  • The importance of asking the right questions so people can see the value of your product or service for themselves

LINKS:

TEXT ‘Get my Email’ to 44222 for the $100,000 email

 

Jul 12, 2018

In this episode you’ll learn: 

  • How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program

  • Why there is so much more to teaching than just learning the curriculum

  • How she built a culture of learning and sharing 

  • Passion and curiosity makes great leaders
  • The pros and cons of doing a teacher training program

  • Why growing your teachers and helping them find their “amazing” means so much – for them and you

LINKS: 

https://www.pilateschicago.net/ 

 

Jul 10, 2018

In this episode you’ll learn:

  • How my first hire was a gamble, but necessary for the overall growth of the company
  • There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons
  • A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire
  • Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired
  • Why employee retention needs to be a focus for the business to actually get ahead
  • How employee motivation must be considered when determining which plan to use (it isn’t always just about money)!
Jul 5, 2018

In this episode you’ll learn:

  • All about Melissa’s journey from finance to fitness

  • What is the “Money Mindset” and how it sets the tone for success

  • The process of retraining your brain through mantras, affirmations and/or belief systems…

  • How she turned a real estate issue into a crash and learn moment in her business

  • Melissa’s advice on making the hard decisions and what happens when your emotions start talking to you

  • The importance of building in revenue streams {you ARE your business}

  • How Melissa and her husband built in a “what’s next” plan into their business
Jul 3, 2018

In this episode you’ll learn:

  • How I own my value
  • How to stand by your higher prices
  • How fear and nervousness stop you from owning you value (and what you can do about it, today)!
  • And much more!
Jun 28, 2018

In this episode you’ll learn:

  • How Jill quickly discovered that she can impact so many more people by offering group fitness
  • One of the biggest concerns that Jill had when growing The Dailey Method
  • The highlights of what makes her method different from the competition
  • How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings
  • The journey of a small west coast brand to an international brand - both brick and mortar and online! 

LINKS: 

https://www.thedaileymethod.com/

http://www.lotteberkmethod.net/

https://weekofzen.com/

Jun 26, 2018

In this episode, you’ll learn:  

  • How the IRS defines “employee” and “independent contractor” 
  • What are the “common law” rules of an employee?
  • About enforceable non-competes
  • What is a non-solicitation clause and how that affects both independent contractor and your clients?
  • There are different laws and regulations for hiring employees in different states across the United States
  • What is a “Factor 20 Test”?
Jun 21, 2018

In this episode you’ll learn:

  • How Cara embarked on her healing process

  • Why Pilates is the bridge to really thrive in your body again

  • The differences between group classes and one-on-one

  • Why we need to massage the expertise of what our clientele is asking for

  • The dangers of over borrowing when starting your studio

  • Why continuing education is truly serving…

 

 

Jun 19, 2018

In this episode, you’ll learn:

  • How to build a team and define your strategies
  • Why hiring is necessary for the growth of your business
  • What are the different stages of building your business and how each has ways of directly impacting your revenue
  • What parts of your business can be outsourced
  • Learn how and when adding to your direct team is necessary
  • How to hire the right people
  • The importance of leveraging other peoples’ knowledge
Jun 14, 2018

In this episode you’ll learn:  

  • What nudged Heather to take the leap to open her own Yoga studio

  • How she was able to take the feedback from others in the community and use that to fuel herself

  • The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs

  • Take a stand for the value of what you offer!

  • What her views are on the expectations we put on ourselves and how she builds her tribe 
  • The secret behind teacher trainings
Jun 12, 2018

In this episode you’ll learn:

  • Whether or not to be involved in festivals

  • Why you are not there to sell…

  • What are some tangible lead generation ideas for festivals

  • What our intention is for “live” festivals

  • How to set up a 5K!
Jun 7, 2018

In this episode you’ll learn:

  • Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship
  • How the mindset and discipline needed to be a great dancer overlaps with being an effective instructor
  • What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like
  • Why she knew she had to take part in The Client Cure and The Revenue Remedy, and what results she achieved from them
  • 3 things that really make a promotion and an example of an epic sale Raquel recently did at her studio
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