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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: Page 12
May 10, 2018

In this episode you’ll learn:

  • The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
  • What mindset shift and realizations she needed to make in order to allow for this growth
  • What happened when she started to do what felt right

  • Why changes can be made in small steps and you don’t need a total overhaul all at once
  • How the introductory packages you offer mean so much to your business growth and client retention
  • Our tips and strategies for living your best life!

 

May 8, 2018

In this episode you’ll learn:

  • What is “SoulCycling”

  • Why you should build a brand - not a business!

  • How to cultivate intense community

  • Tips and strategies for leveraging a waitlist

  • Recommendations for the hiring process {Hire for spirit, then train!}

  • And more!
May 3, 2018

In this episode you’ll learn:

  • How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time

  • Why a mindset hang up had her thinking she couldn’t make her dream of being successful in the fitness world

  • The biggest breakthrough that told Hanna she can make a long lasting business 
  • The most important lessons Hanna was able to take from “failure”

  • How Hanna was able to navigate price increases with her clients

  • How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate
  • Where Hanna wants to take Burn Theory now
May 1, 2018

In this episode you’ll learn:

  • You can’t always do it all {learn how to do what NEEDS to be done}

  • Move forward - one day at a time

  • Why communicating with prospects, old clients and staff is vital

  • How recognizing that we are in the relationship business will literally affect your income

  • How I built a community by calling 400 people!
Apr 26, 2018

In this episode you’ll learn:  

  • All about Melissa’s journey from finance to fitness

  • What is the “Money Mindset” and how it sets the tone for success

  • The process of retraining your brain through mantras, affirmations and/or belief systems…

  • How she turned a real estate issue into a crash and learn moment in her business

  • Melissa’s advice on making the hard decisions and what happens when your emotions start talking to you 
  • The importance of building in revenue streams {you ARE your business}

  • How Melissa and her husband built in a “what’s next” plan into their business
Apr 24, 2018

In this episode you’ll learn:

  • A recap on identifying a retreat versus an event 
  • What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one} 

  • What is an affiliate and the importance of having a strong affiliate network
  • How to provide a content calendar to you affiliates
  • Strategies for tracking your sales

  • What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it}

  • And more!

 

Apr 19, 2018

In this episode you’ll learn:

  • How Alyssa’s side hustle developed into the successful practice it is today

  • What is “Yoga Therapy”

  • The difference between a Yoga therapist in a private setting versus one operating from a hospital

  • How she made the shift into a bigger model

  • Why Alyssa wanted to create the “one-stop shop” idea 
  • Her tips and strategies when it comes to hiring the right way

 

Apr 17, 2018

In this episode you’ll learn:

  • How to set yourself up for profits when planning a retreat or an event

  • Tips to help you in the process of choosing the right venue
  • How to handle lodging {and what are the various options available}

  • What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them} 

  • The two biggest numbers you need to calculate for a successful retreat

  • What is the difference between an event and a retreat 
  • How to calculate prices and add profits
Apr 12, 2018

In this episode you’ll learn:

  • What is Gyrotonic and Gyrokinesis

  • The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town

  • One of the greatest lessons I have learned from Emily and her journey

  • Why starting small was crucial to Emily as a teacher and in her business 

  • Why it was important for Emily to focus on being a great teacher first

  • When introducing changes, mass email creates mass hysteria…
Apr 10, 2018

In this episode you’ll learn:

  • The biggest warning I have for you in this stage
  • Stick to what your clients truly need and want in this stage
     
  • Why you need a day-to-day Operations Manager

  • What activity you can do here that will grow your clientele quickly

  • The downfall that can come with mass diversification

  • Set your business up for sale - even though it’s not for sale!

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

 

Apr 5, 2018

Things you will learn in this episode:

  • How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways
  • Why they introduced kundalini yoga to the public
  • The strategy they used in starting their teacher training without having a brick and mortar
  • What challenges they went through that ultimately made them feel like they had to start over
  • There are no rules when building your business
  • Culture and community start from the top down
  • What is intentional intake and how it changed Urban Yoga Chicago

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

 

 

Apr 3, 2018

In this episode you’ll learn:

  • What your role needs to be in this stage and why you have to build beyond yourself

  • What I did to shift my focus in this stage to becoming a CEO

  • How investigating why things go well and why things don’t, then building a system around it, will propel you forward

  • Why I hired for attitude 

  • That way to build the most powerful marketing out there

  • How I filled time blocks, services and opportunities outside of what I can do

  • The differences between a sales manager, marketing manager and an operations manager - and different options on how to afford them

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

 

Mar 29, 2018

In this episode you’ll learn: 

  • How Freda went from working for the federal government to owing and running her very own Pilates studio

  • The steady path to growth she has taken 
  • How Freda stays focused and manages to balance both a full-time job and a full-time studio

  • When your purpose is rooted in other people, that is your driving force…

  • The struggles Freda had with increasing her prices and how she was able to overcome this

  • How she advertises her studio and what has worked best for her

Get the Growth Book now! http://www.lisekuecker.com/growthbook

 

Mar 27, 2018

In this episode you’ll learn: In this episode you’ll learn: 


• Why you need to define the difference between urgent and important when managing your tasks in this phase


• Why it is important to categorize your tasks using a matrix and identify areas that can be delegated 


• The top two major parts of your business that people tend to leave off the matrix completely


• You need to build in consistent reoccurring revenue – with 90% of the products you sell doing this


• What are sales benchmarks and what you should be reaching for 


• Content is king. What type of content should you be putting out there and how much?


Get the Growth Book now! http://www.lisekuecker.com/growthbook

Mar 22, 2018

In this episode you’ll learn:  

  • Why there is a significant amount injuries happening in young dancers under the age of 14 
  • How trainers should approach young dancers wanting to also be trained in Pilates or yoga
  • Why Lisa’s strategy entails teaching children to read their bodies and empower them to help heal themselves

  • The progressions that have developed in the field over time and how important it is to keep up with your knowledge

  • Why out of all the systems, the muscular system is usually the last to be worked on because 99% of the time muscle actually has nothing to do with it
Mar 20, 2018

In this episode you’ll learn: 

  • What is the “wonder phase”

  • How to get your baseline operation costs right - from the beginning

  • What is a pro forma and how to use it effectively

  • The power of an average client monthly value and how you can use that to calculate a profitable business

  • What to look out for when negotiating real estate

  • Why you should have your sales and marketing systems ready before you even open your doors
Mar 15, 2018

In this episode you’ll learn:

  • How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program 
  • Why there is so much more to teaching than just learning the curriculum

  • How she built a culture of learning and sharing

  • Passion and curiosity makes great leaders

  • The pros and cons of doing a teacher training program 
  • Why growing your teachers and helping them find their “amazing” means so much – for them and you
Mar 13, 2018

In this episode you’ll learn: 

  • Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads

  • Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact 

  • What works for your market and how to test and measure it so you’re ads are optimized

  • Learning about attributing revenue and more!
Mar 8, 2018

In this episode you’ll learn:

  • How Jill quickly discovered that she can impact so many more people by offering group fitness 
  • One of the biggest concerns that Jill had when growing The Dailey Method
  • The highlights of what makes her method different from the competition
  • How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings 
  • The journey of a small west coast brand to an international brand - both brick and mortar and online!
Mar 6, 2018

In this episode you’ll learn:

  • Generally speaking, what do Facebook ads do?

  • Why we need to test our Facebook ads, build a strategy and align your ads with a funnel

  • Tips on building a Facebook ad strategy and steps that have worked for us and our clients

  • Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…

 

Mar 1, 2018

In this episode you’ll learn:

  • How young athletes can benefit from yoga and being able to practice both the mental and physical aspects
  • Why it is that being able to calm and control the mind helps athletes’ performances 

  • Introducing in schools sports is a great entry point…

  • What “intuitive teacher” means and how Giselle passes this concept along to the instructors she teaches

  • Give yourself the ability to let go and release

  • Why are you living so small?
Feb 27, 2018

In this episode you’ll learn:  

  • What are some benefits to having your Grand Opening weeks after you open

  • How long it will really take to plan the event and set your goals
  • Plan your offer(s) for your Grand Opening - but no rate dropping!

  • What to considering when preparing a budget 

  • How to promote your event with other businesses in your community

  • Using giveaways or contests for lead generation & more!

 

 

Feb 22, 2018

In this episode you’ll learn: 

  • Why passion has to be driven by the child
  • It doesn’t matter how talented you think you are, you have to have the work ethic (and the drive) to succeed!
  • How Kathryn’s career as a professional dancer made a dramatic shift, and how the journey to recovering from her health issues led her to where she is today
  • Why she now educates young ballerinas by being the voice of reason
  • Ballet is 90% mental. Here’s how to succeed under pressure…

 

Feb 20, 2018

In this episode you’ll learn:

  • A quick recap of Part one of Pre-Sale Strategies and what you should have prepared

  • How to use giveaways as the means to build an email list

  • Ways to develop leads through brand awareness

  • Ask for a referral - even if it is at pre-sale! 
  • Pre sale signage, how to hire the right staff and much more…
Feb 15, 2018

In this episode you’ll learn: 

  • How Cara embarked on her healing process 

  • Why Pilates is the bridge to really thrive in your body again

  • The differences between group classes and one-on-one

  • Why we need to massage the expertise of what our clientele is asking for

  • The dangers of over borrowing when starting your studio

  • Why continuing education is truly serving…

 

 

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