In this episode you’ll learn:
• How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there
• The way he incorporates goal-based challenges to get results like no one else for his clients
• What he’s realized about his clients’ motivation and how he’s seen his clientele change over time
• The significant role of practice and repetition in building systems and a successful business
• Why you need to not only love what you do, but look at how you’re doing it
• What to focus on if you want to build a successful company, and the impact The Client Cure has made in Jacob’s success as he builds his dream business
• The pros and cons of an “in person” business versus an online model
LINKS:
https://business.facebook.com/jacobandreaefitness/
Resources Mentioned:
In this episode you’ll learn:
• How Brooke built her very first studio
• Why she supports her trainers on their path to find their own unique set of skills
• The reason Brooke made the decision to sell her thriving business and how she planned that exit strategy
• What made her decide to branch out from just Pilates
• The benefits of hiring instructors that will build community
• What Brooke says is the hardest part of building a business
LINKS:
In this episode you’ll learn:
• How Tammar and Tali met and set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}
• The factors they believe have contributed to their amazing success
• What their customers experience when walking through their doors and how they are able to continually infuse creative fun into the business
• The biggest lessons they learned from starting the business and then expanding to a second location
• Why they felt the need to change to a membership model
• What approach they take in being located in a highly transient market
• What’s next for Tammar and Tali {and why the status quo isn’t an option}
LINKS:
https://www.instagram.com/offroaddc
In this episode you’ll learn:
• How Deborah began supporting her students’ journeys through yoga
• The way she was able to identify and prioritize what was going to “turn the ship” for her business
• What she did to navigate the growing pains that inevitably come with change
• Tips for introducing a membership structure and why it’s such a great tool for a business like Deborah’s
LINKS:
In this episode you’ll learn:
• How to approach the follow-up sequence and what Maura was most surprised about when she first started doing this
• The key mistakes that business owners are making when it comes to signing up new members
• When to ask for the sale {and how to set it up}
• Why seeing more people in your classes doesn’t mean your business is doing better
• The reason we need to set an immediate point of communication for new clients
• Why it’s important to be able to convey your value to yourself, and others, and strategies for setting yourself and your team up for success
LINKS:
In this episode you’ll learn:
• Which audience you should start targeting and how to do it the right way
• What the trial funnel is and why we feel it’s necessary to use it
• When to offer a discount funnel and the opportunity this type of strategy provides
• How a challenge can be used effectively for both you and your clients
• The different ways to advertise your funnel
• Email marketing strategies, and more!
LINKS:
In this episode you’ll learn:
• What to research first before offering your online training
• Why doing the post-production tasks yourself isn’t recommended • How to determine the pricing for your new product
• Ways to “build the runway” before you launch and the very first thing to do
• Something you can do to get real feedback on your product and to optimize it before the cart opens
• Which ad campaigns to build on Instagram and Facebook to promote your launch
• Why quality always beats quantity when it comes to the content you create
LINKS:
In this episode you’ll learn:
• Where Dan sees the future of marketing going, and more specifically, it’s future in the fitness industry
• Why ranking your customers is critical
• The importance of social proof and how Dan handles negative reviews
• The value of the personal touch and how that aligns with the future of this industry
• Ways to capturing the data you need and then utilize your data for direct mail marketing
• And more!
LINKS:
In this episode you’ll learn:
• The biggest benefits for using online teaching training as a component of your overall business
• What to remember if you’re concerned with the competition stealing your material and intellectual property
• Why “launching with less” is a great rule to follow for a membership site
• The importance of a first impression…
• What to do to start adding livestreaming into your business and why you should consider doing it
• Downloadable pieces of content and more ideas for how you can expand your online offerings
LINKS:
In this episode you’ll learn:
• How Emma and Peerfit build relationships with their local corporate markets
• The way that their network is growing organically
• What they’ve done to work with MINDBODY and to have a seamless booking system for the end users
• How Peerfit handles the onboarding of end users for their clients’ special events and activities in their local communities
LINKS:
https://www.instagram.com/peerfit/
https://www.facebook.com/peerfit
In this episode you’ll learn:
• What exciting opportunities exist now for online course creators in the digital marketplace
• How teachers can harness the power of video to expand their influence
• Why it’s never been easier to start building an online following to grow your business
• When is the right time to offer your products and services online
• Ways you can use online courses to attract potential franchisees, expand into new markets, and more!
LINKS:
In this episode you’ll learn:
• How Jatrine found her path to fitness and then built a successful business in the niche
• What she offers her clients at her studio and why she focuses on these offerings
• Jatrine’s studio transformed since working with Erin and the TCC process
• That your sales can be made through your passion and advocacy
• Giving back 101!
LINKS:
https://www.jamakinmedance.com/classes/
In this episode you’ll learn:
• Why you deserve to make money!
• That your staff and clients really do want you to be successful
• How to stop making business decisions based on what your competition is doing
LINKS:
In this episode you’ll learn:
LINKS:
http://thepilatesstudiolasvegas.com/
https://www.facebook.com/pages/The-Pilates-Studio-Las-Vegas/210818358555
In this episode you’ll learn:
• What it really means to be a leader in your industry
• Why Jessica chose to work in the industry and get as much experience as she could
• How to taking the time to build your reputation
• Tips for investing in your staff and empowering them to be their best
• How Jessica has managed the vast changes in the industry
• The reasons to staying true to your passion and purpose, and how All About Dance is giving back in a big way
• What to focus on instead of your competition
LINKS:
In this episode you’ll learn:
• Over 250 exercises that you can try today
• Why building the fundamentals step-by-step is so essential before adding weight to your movements
• The timeline to progress through for the movement system
• And more!
LINKS:
https://www.jacobandreaetraining.com/
https://www.facebook.com/jandfitnesscommunity
In this episode you’ll learn:
• The seven fundamental movements and why each are so important
• How children learning to move properly seems to have gone by the wayside in the education system
• Learning techniques and ways to externalize the cue {plus why this is so effective}
• Building the fundamentals, step-by-step…
LINKS:
https://www.jacobandreaetraining.com/
https://www.facebook.com/jandfitnesscommunity
In this episode you’ll learn:
• How Chesley’s personal relationships and upbringing allowed him to see community in a completely different way
• The key to any idea is being comfortable with selling it - and failing at it
• The way he built his business model around local community that continues long after the camp has finished
• Why Chesley sees the power in choice and builds his model around the client being able to move (and choose freely) within Camp Yoga
• How he prebuilds a community and the environment for personal connections to happen
LINKS:
In this episode you’ll learn:
• What made Lauren decide to focus on work with movement, and specifically with mothers
• How her vision of Meraki Mama Collective came to her and the way it’s evolved since opening
• Her recurring revenue model and the ways it’s allowed her to create a community in her studio
• Lauren’s tips and strategies for developing her branding
• What’s next for her and how The Client Cure has helped her implement the systems she’s used to succeed
LINKS:
http://merakimamacollective.com/
https://www.instagram.com/merakimamacollective
https://www.instagram.com/merakimamadoula
In this episode you’ll learn:
• How Niki started her journey and the experience she got which allowed her to make her dreams come true
• The ways she researched and decided on what modality spoke to her and her business
• What Niki’s dance, anatomy and kinesiology background did to set herself apart from other scripted barre practices
• Her tips and strategies for finding top quality instructors, even in competitive markets like hers
• Why Niki considers the “trifecta” approach she took as the best decision she made for her business
• How she strategically markets her business and builds relationship and community at every level of her business
LINKS:
In this episode you’ll learn:
• Why in the past I’ve felt like financials have been my “nemesis”
• The single most important report to have and what I’m looking for on it
• The Pro Forma and what this report allows us to see and do
• How regularly reviewing your payroll will benefit your business
• A monthly practice we do that will save you tons of time and headaches come tax time
LINKS:
https://quickbooks.intuit.com/
https://www.sage.com/en-us/products/peachtree/
In this episode you’ll learn:
• What led Jenny to becoming a studio owner and purchasing an already active studio
• How she was able to make slow significant changes to the studio, without it being a shock to current clients
• Her tips for moving into a leadership role and navigating relationships
• How Jenny rebranded, and what “Poser” means to her
• Don’t give it away for free…
• Jenny talks about having multiple locations and the struggle on knowing where to spend your time
LINKS:
In this episode you’ll learn:
• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide
• How they have positioned themselves to succeed in all markets, regardless of location or size
• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge
• What focusing on your clients’ results can do for your business
• How to start getting creative with client types
• The tremendous opportunities that exist now by leveraging technology
LINKS:
In this episode you’ll learn:
• What led to Erin and her business partner Julie forming their business in 2012
• How they choose their speciality and the challenges they face in that field
• Why they decided to expand and open a second location and what it’s looked like building a team to support them in this
• Their process for finding the right location in a super-hot real estate market
• How they’ve successful introduced a membership model and why it’s been key for their clients’ health and success
• Erin’s future plans and big picture vision for the business
LINKS:
In this episode you’ll learn:
• What is the “Golden Circle” and why it matters so much to business owners
• The role your “Why” will play in the building of your business
• Ways that the “How” and the “What” will help you get to where you want to go
• Why knowing this process will make things a lot easier for you as a studio owner
LINKS:
Simon Sinek:
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action