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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: Page 14
Dec 12, 2017

In this episode you’ll learn:

  • How to develop a hiring process {and how to read through more than just a resume!}

  • Ways to deal with “cold traffic” hiring 
  • Why I decided to hire someone with no certifications or experience… 

  • How I was able to protect myself while paying to certify my inexperienced new hires

  • Why I empower my managers and why I reward for referrals!

 

Dec 7, 2017

In this episode you’ll learn:

  • Adriene’s amazing journey – and how it all started on YouTube!
  • Her advice on how to find what feels good to you…
  • Why travelling to do workshops is such a big part of her business
  • How they decided on the audience they wanted to target with videos
  • The moment she says she knew the business was really “taking off”
  • Ways the YouTube business has evolved into so much {and her future vision}
  • Why Adriene is committed to still learning and prioritizing her community {even as the numbers grow}!
Dec 5, 2017

In this episode you’ll learn:

  • Why you absolutely need to know who you are when it comes to website optimization!

  • The reason you shouldn’t spend a fortune on your site when first starting your business
  • What are the basics you need on your website when first starting out

  • Why evoking emotion in your demographic is so important when it comes to your website

  • Let the data tell the story of what works {and what doesn’t}

  • What type of content should be on your website… 
  • Email software suggestions and more!

 

Nov 30, 2017

In this episode you’ll learn:

  • All about stretch therapy and the goals of this comprehensive system

  • How it was started {and became a huge trend in the process}!

  • The ways in which they got the necessary feedback to develop other programs

  • How the markets differ in various countries

  • Marketing strategies for online business

  • The highs {and lows} of offering teacher training

  • Why niching down is often the best strategy for a studio…
Nov 28, 2017

In this episode you’ll learn: 

  • How to stand out from a marketing perspective in the new year

  • Why setting yourself up for January will impact the rest of your year (including the slower months) 

  • Why you need to stay sales-focused during the entire first quarter!

  • The importance of tracking and support staff to help identify where the money is coming from

  • Ways to utilize outreach chains in the community

  • Systems are the key to your studio success & don’t forget the importance of the follow up process…

 

 

Nov 23, 2017

In this episode you’ll learn:

  • What I’m truly thankful for!
  • The original goal of this podcast, and the plan going forward
  • My special message to friends in the US (and abroad) this Thanksgiving!
Nov 21, 2017

In this episode you’ll learn:  

  • How my hiring process has developed out of “bad” hire experiences
  • What is a “talent database”?
  • Core personality characteristics can’t be taught!
  • Why it is important to identify the personality of your team and find characteristics in potential new hires to fit your vision
  • How the life experiences of my potential hires can be an asset to their role in the company
Nov 16, 2017

In this episode you’ll learn:

  • Diet changes that are recommended during pregnancy {and how they can help with several symptoms}
  • How you can improve your mood using both a scientific and natural approach
  • Pre-natal and post-partum exercises you can do and what to be mindful for during pregnancy to avoid physical and posture problems down the road
  • Things to do the first 30 to 40 days after birth…

 

Nov 14, 2017

In this episode you’ll learn:

  • The multipliers to use to determine the final asking price of your business
  • The strategies to use to increase your multipliers {so you can increase the value of your business!}
  • The one scenario where a multiplier does not apply
  • How to calculate the owner benefit and the types of expenses to leave out of this calculation
  • The different ways to finance the sale of your business for a potential buyer plus my personal favorite financing option
  • Tips on how to find a buyer easily!
Nov 9, 2017

In this episode you’ll learn:

  • What is the special link between mental health and yoga
  • How Coral developed a therapy-based modality approach to mental health
  • Your personal myth - what’s true and what is not?

  • Her advice when it comes to teacher training
  • Why yoga is not a religion
  • How Coral incorporates storytelling into her teacher training/practices {and why she does this}
Nov 7, 2017

In this episode you’ll learn:

  • How I realized the business model I had wasn’t going to work for me going forward
  • The biggest lessons I learned over the two years it took to sell my businesses
  • What you need to consider before you even decide to put your business up for sale
  • What to do if you want to sell it immediately!
  • The three areas you need to focus on if you want to entice a buyer {and strategies for each}
Nov 2, 2017

In this episode you’ll learn:

  • What Taty considers the most loving thing she ever did for herself
  • Why not having previous experience in the fashion industry was a blessing for her
  • You don’t need to have a lot of resources starting out – but you will need to do this…
  • Her thoughts on trying to be perfect and comparing yourself to others
  • The difficult decision she had to make as she was building her brand (and how it brought her business to 7-figures a year)
  • Common mistakes that she sees studio owners making when it comes to ordering product
  • Why she is competing on quality, not price!
Oct 31, 2017

In this episode you’ll learn:

  • An early experience in business I had that put a fear of competition in my mind
  • How we became “competition killers!”
  • Ways you can differentiate your business from the online competition
  • The role accountability and community will play in the decision-making process of your customers
  • The two major types of buyers that exist (and why you’ll want to stay out of “the middle” when it comes to pricing!
  • How to overcome price objections and which clients to focus on
  • The one metric that you need to start tracking now
Oct 26, 2017

In this episode you’ll learn:

  • How Holly’s disadvantages or hardships made her journey and experience even better

  • You can gain perspective by stepping away!
  • The way her workouts transformed into something more meaningful to her and her clients
  • Holly’s strategy to incorporating meditation into her sessions
  • How she used her authenticity to grow herself and her practice
  • Why the impact goes so far beyond fitness and what Holly’s vision is for the future!

 

Oct 24, 2017

In this episode you’ll learn:

  • Why copy is key!
  • The signs that your copy is too generic
  • How to niche down your copy
  • What an ICA is…
  • How surveys can help you write copy
  • What a “hero’s journey” is and how it applies to you
Oct 19, 2017

In this episode you’ll learn:

  • How Chelsea successfully implemented the concept of competition into her classes
  • How they managed to bring teamwork and motivation to boutique fitness
  • Why building community inside and outside the classroom is a major part of what they do
  • What is a “speaker series”
  • How often should change your packages and what is the best way to do so without overwhelming or confusing your customers
  • What the hiring and training process looks like for Chelsea’s company
  • Ideas on employee retention that she practices with her team
Oct 17, 2017

In this episode you’ll learn:  

  • How freedom surrounds me

  • My business has showed both myself and my clients freedom
  • Reverse the course of freedom – but setting yourself free comes with change
  • The ways I was able to build this freedom into my business
Oct 12, 2017

In this episode you’ll learn:

  • Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
  • How she was able to create what she believed yoga meant (and explain this to her clients)
  • Ways that her teachings are solution based and honor the history of yoga
  • The importance of fully knowing and understanding one teaching before moving on and exploring others
  • Why Alex choses to be the change that she is demanding
  • Why it is that “marketing” is a word people do not like to use in the yoga world
  • Transparency is key!

 

Oct 10, 2017

In this episode you’ll learn:

  • How Uber has taught lessons to businesses in every industry!
  • Why the customer isn’t always right
  • What Uber can tell us about the principle of supply and demand
  • You don’t need to do it first - but you need to do it best
  • Why client experience will always trump everything else
  • Why your biggest competitors can be your biggest assets
  • Just because you started the business doesn’t mean you should be running it

 

Oct 5, 2017

In this episode you’ll learn:

  • How Nischala got started in Western medicine and yoga back in the 1980’s – and hasn’t stopped!
  • Why Western medicine just wasn’t enough for her…
  • What her work with cancer patients looks like for both the patient and his or her family members
  • Why western medicine and yoga is much more powerful as a pair
  • All parts of yoga are essential for an instructor to learn and practice themselves
  • Bring back the knowing of who you truly are
  • What happened when she brought yoga into the school system
Oct 3, 2017

In this episode you’ll learn:

  • What essential things will need to be incorporated into your marketing in order for it to be effective
  • The difference between marketing to warm traffic versus cold traffic
  • If your service is too inexpensive can that lead to the wrong client walking through your door?
  • What should be involved in an introductory package
  • Why you should be testing your Facebook ads (and how to do it the right way)!
  • What elements you should have in the copy of your ad and your landing page
  • Why its important to make new members feel comfortable
  • There are many different types of buyers…
Sep 28, 2017

In this episode you’ll learn:

  • Alyssa’s journey from the finance world to studio owner!
  • How her personal struggles actually allowed her to find herself again
  • What happens when life forces you to see that you’re not in full control
  • Why Alyssa had everything she ever wanted personally and professionally - but was miserable
  • Why she says her business was operating more out of pressure than pleasure
  • How Alyssa learned to protect herself from the stress and anxiety
Sep 26, 2017

In this episode you’ll learn:

  • How mindset can make or break your start up business!
  • Why not to shy away from specific client base - and instead offer a specific solution for them
  • Why great marketing should either repel or attract…
  • If you are willing to niche down, that is the simplest easiest way to build a business
  • How raising your prices will enable you to give back
Sep 21, 2017

In this episode you’ll learn:

  • Why you need to build your business before you start your business
  • The importance of true connection and relationship building

  • How Marissa and Angela knew exactly what their niche would be
  • How they offered clients childcare - even though it wasn’t the easy solution!

 

 

Sep 19, 2017

In this episode you’ll learn:  

  • The truth behind post-introduction conversion rates
  • Why introduction packages aren’t serving clients to the fullest
  • The biggest cost associated with marketing…
  • Why it is important to track all inquiries that come through to your business AND have a two-week follow-up process with them
  • Why you should stop following the “industry standard”
  • How damaging heavily discounting can be to your business

 

 

 

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