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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
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Now displaying: Page 14
Oct 24, 2017

In this episode you’ll learn:

  • Why copy is key!
  • The signs that your copy is too generic
  • How to niche down your copy
  • What an ICA is…
  • How surveys can help you write copy
  • What a “hero’s journey” is and how it applies to you
Oct 19, 2017

In this episode you’ll learn:

  • How Chelsea successfully implemented the concept of competition into her classes
  • How they managed to bring teamwork and motivation to boutique fitness
  • Why building community inside and outside the classroom is a major part of what they do
  • What is a “speaker series”
  • How often should change your packages and what is the best way to do so without overwhelming or confusing your customers
  • What the hiring and training process looks like for Chelsea’s company
  • Ideas on employee retention that she practices with her team
Oct 17, 2017

In this episode you’ll learn:  

  • How freedom surrounds me

  • My business has showed both myself and my clients freedom
  • Reverse the course of freedom – but setting yourself free comes with change
  • The ways I was able to build this freedom into my business
Oct 12, 2017

In this episode you’ll learn:

  • Why Alex didn’t agree to conform to a specific way of teaching when working under another brand
  • How she was able to create what she believed yoga meant (and explain this to her clients)
  • Ways that her teachings are solution based and honor the history of yoga
  • The importance of fully knowing and understanding one teaching before moving on and exploring others
  • Why Alex choses to be the change that she is demanding
  • Why it is that “marketing” is a word people do not like to use in the yoga world
  • Transparency is key!

 

Oct 10, 2017

In this episode you’ll learn:

  • How Uber has taught lessons to businesses in every industry!
  • Why the customer isn’t always right
  • What Uber can tell us about the principle of supply and demand
  • You don’t need to do it first - but you need to do it best
  • Why client experience will always trump everything else
  • Why your biggest competitors can be your biggest assets
  • Just because you started the business doesn’t mean you should be running it

 

Oct 5, 2017

In this episode you’ll learn:

  • How Nischala got started in Western medicine and yoga back in the 1980’s – and hasn’t stopped!
  • Why Western medicine just wasn’t enough for her…
  • What her work with cancer patients looks like for both the patient and his or her family members
  • Why western medicine and yoga is much more powerful as a pair
  • All parts of yoga are essential for an instructor to learn and practice themselves
  • Bring back the knowing of who you truly are
  • What happened when she brought yoga into the school system
Oct 3, 2017

In this episode you’ll learn:

  • What essential things will need to be incorporated into your marketing in order for it to be effective
  • The difference between marketing to warm traffic versus cold traffic
  • If your service is too inexpensive can that lead to the wrong client walking through your door?
  • What should be involved in an introductory package
  • Why you should be testing your Facebook ads (and how to do it the right way)!
  • What elements you should have in the copy of your ad and your landing page
  • Why its important to make new members feel comfortable
  • There are many different types of buyers…
Sep 28, 2017

In this episode you’ll learn:

  • Alyssa’s journey from the finance world to studio owner!
  • How her personal struggles actually allowed her to find herself again
  • What happens when life forces you to see that you’re not in full control
  • Why Alyssa had everything she ever wanted personally and professionally - but was miserable
  • Why she says her business was operating more out of pressure than pleasure
  • How Alyssa learned to protect herself from the stress and anxiety
Sep 26, 2017

In this episode you’ll learn:

  • How mindset can make or break your start up business!
  • Why not to shy away from specific client base - and instead offer a specific solution for them
  • Why great marketing should either repel or attract…
  • If you are willing to niche down, that is the simplest easiest way to build a business
  • How raising your prices will enable you to give back
Sep 21, 2017

In this episode you’ll learn:

  • Why you need to build your business before you start your business
  • The importance of true connection and relationship building

  • How Marissa and Angela knew exactly what their niche would be
  • How they offered clients childcare - even though it wasn’t the easy solution!

 

 

Sep 19, 2017

In this episode you’ll learn:  

  • The truth behind post-introduction conversion rates
  • Why introduction packages aren’t serving clients to the fullest
  • The biggest cost associated with marketing…
  • Why it is important to track all inquiries that come through to your business AND have a two-week follow-up process with them
  • Why you should stop following the “industry standard”
  • How damaging heavily discounting can be to your business

 

 

 

Sep 14, 2017

In this episode you’ll learn:

• Annie’s biggest struggles in the first two years of opening her business…

• How her marketing has evolved since she first started

• How she’s doubled her revenue in a month that is known for being “slow”!

• The transition from a class-based model to a 12-month membership

• Why revisiting her introduction package changed the way Annie does business

• There’s freedom to be gained when your business is in a place where you can take a step back when needed!

Sep 12, 2017

In this episode you’ll learn:

  • How I treat my business like a non-profit by giving back to my team
  • Steps that you can take to give back now!
  • What we do to allow our employees to give back to their communities
  • Why you have to solidify your business before taking these actions
  • Ways to build your prices to allow your profit margins the room to give back

 

Sep 7, 2017

In this episode you’ll learn:

  • How Rachel decided to pair her training with Pilates
  • Why she found it paramount to train her physical therapists in Pilates
  • The personality of the instructors is just as important as their training!
  • Why she has built her business with the intention to step away
  • Introducing different packages significantly changed Rachel’s way of doing business
Sep 5, 2017

In this episode you’ll learn:  

  • What does asking for permission mean and why is it important?
  • Why we could be giving away too much info…
  • Why building the relationship is the most important (and number one step) in sales
  • Why you shouldn’t consider yourself a “sales person”!
  • The importance of the intake process
  • Ways to establish trust with prospective clients and show your value
Aug 31, 2017

In this episode you'll learn: 

  • Katy’s journey and how she got started in Bikram Yoga
  • Why she chose to build a yoga community - and not just a studio!
  • How Katy and her husband turned it into family business and involved their children
  • Why you need to be an educator first !
  • Some of the lessons that she’s learned along the way
Aug 29, 2017

It’s time for another “Best of” and we’re heading back to part two of our series on how to deal with low cost competitors. So let’s wrap up exactly what your strategy should be to stop competing in a price-sensitive market and to start owning your value!

Aug 24, 2017

In this episode you’ll learn:

  • What is “Profit First” and how it works

  • How to ensure you are paying yourself!
  • Why some people are operating from a deficit and don’t realize it
  • Some of the biggest marketing mistakes people make
  • Why it is important to allocate funds all year long to certain months where you plan on spending more
  • How to utilize your bank account as a metric
  • Why it is important to review your expenses and how that can bump your pay as a business owner
Aug 22, 2017

Today it’s time for another “Best of” episode, and we’re looking back at what you can do when a low cost competitor is killing your business. Why? Because this is probably the #1 biggest concern clients come to us with. So how do you compete in an oversaturated price-sensitive market? Today, we’ll learn how you don’t even have to!

Aug 17, 2017

In this episode you’ll learn:

  • How Ai’s successfully integrated her background of science with yoga
  • Why she considers yoga as her “life saver”
  • The ways she’s teaching mindfulness to others (including cancer patients) and why she feels this work is so important
  • What Ai’s program, Mindful Cleanse, is all about and how she’s taking it to the masses
  • Her best tip for having a balanced life!
  • Why she loves hosting in-person events so much
  • My definition of the word “Empire” – and how it differs from the way others define it
Aug 15, 2017

Today it’s time for another “Best of” episode! Over the years, we’ve learned that 20% of our clients brought in 80% of our income. Without a doubt, these are our highest-paying customers and the ones that we’re most protective of. So let’s take a peak inside of your own business and determine your top tier clients. There’s so much more that you can do once you have this information!

Aug 10, 2017

In this episode you’ll learn:

  • How Jordan’s dancing and figure skating career introduced her to Pilates
  • Why she chose an intimate home-based studio
  • How a health diagnosis led Jordan on a path of learning about the healing arts
  • The ways that the healing arts, combined with Pilates, has changed the life of her clients
  • Why you have to focus on both the emotional body and the physical body to make the real changes happen
Aug 8, 2017

Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Until this shift can happen, you're never going to be able to own what your services are truly worth! So let's make a breakthrough today and guide yourself to finally changing what you're worth. 

Aug 3, 2017

In this episode you’ll learn:  

  • How Michelle’s vision actually came from her own struggles
  • How and why she went against the advice of others when opening her business
  • The way Michelle attracts the right employees
  • Why women can have a hard time showing up for themselves
  • We can’t love ourselves until this happens…
Aug 1, 2017

In this episode you’ll learn:

  • Why you should interview and ask for bids from multiple contractors
  • What is a “lined item bid”?
  • All about contractor timeline penalties and/or bonuses…
  • The difference between architects and CAD specialists
  • What different codes will need to be met with your project
  • Why you need to be clear on your branding first!
  • Helpful hints and tips on paint, flooring, ceilings, lighting, electrical and plumbing
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