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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: Page 15
Jul 27, 2017

In this episode you’ll learn:

  • You can always start over!
  • Why Lauren got certified in Pilates and how she applied it to her niche
  • Rachel’s journey in transitioning from a career in dancing to running a business with her mother
  • The one thing that sets them apart from other businesses
  • How they’ve used internal referrals as the number one source of new business
  • Ways they maintain relationships with their community
  • Why they hold their certifications like an audition!
  • The importance of developing your staff
Jul 25, 2017

In this episode you’ll learn:

  • How to find the best offer - and why you should set your pricing upfront
  • Why I recommend a flat fee for guest speakers (with a few exceptions)
  • How to set your demographic before diving in to the marketing
  • Targeting and re-targeting strategies
  • Imagery and landing pages need special consideration!
  • Why email sequences should be as personalized as possible
  • Why is online chat can be very helpful…
  • The four types of buyers you’ll encounter
Jul 20, 2017

In this episode you’ll learn:

  • Why the lease has to be right for all of the parties involved to truly work
  • The single most important thing to have when negotiating
  • How to know when is the right time to lease (and a calculation to use)
  • The basic terms and figures you’ll hear in the commercial leasing world
  • The key clauses and phrases in leases you’ll need to be on the lookout for
  • Why a shorter lease may not be in your best interest
  • Remember to always ASK!
Jul 18, 2017

In this episode you’ll learn: 

  • How to introduce the 6 pillars to employees or independent contractors
  • Why you should implement consequences to employees or contractors
  • How important your attitude as a team member is to clients and other employees
  • Why your teaching and training isn’t your expertise
  • Intense customer service is important - small problems can become major obstacles!

  • The importance of laying out expectations for team members
Jul 13, 2017

In this episode you’ll learn:

  • Why I really started tracking my money (and you should too)!
  • How to open up the door to prosperity and abundance
  • How does my money mindset affect and benefit my clients?
  • Why I write down my self-limiting beliefs
Jul 11, 2017

In this episode you’ll learn: 

  • How to utilize press releases in local newspapers – the right way!
  • Why you should incorporate your “badges of honor” in your press release
  • A few ways you can express yourself as an expert
  • What do I mean by “adopt a reporter?”
  • The importance of leveraging relationships…
Jul 6, 2017

In this episode you’ll learn:

  • A mental connection to Pilates was what made Dalia fall in love with the practice
  • How Dalia grew her business organically - through opportunity
  • The advantages of having a studio within a gym when you’re starting out
  • Why she chose to step forward during the recession (instead of pulling back!) and how this served her
  • The importance of taking time to regroup and rebalance between clients
  • How Dalia introduced different paradigms into her business
Jul 4, 2017

In this episode you’ll learn:

  • How we remove our business from being a commodity

  • Know your unique methodology!

  • Why you should attach a name to your unique mechanism

  • How to paint the picture of your product or service

  • Identify what people will or can do with your services

  • How to united your client with what you are teaching
Jun 29, 2017

In this episode you’ll learn:

  • How Jenna turned a $300 investment into a successful business for herself
  • How to learn to leverage what you have in assets for your business
  • The difference between being a business owner and an entrepreneur
  • The importance of self-care when running a business
  • Your business can be a direct reflection of your psychological state
  • How to leverage your time and business to make so much more (and work so much less)
  • The way to do business on your own terms
Jun 27, 2017

In this episode you’ll learn: 

  • Everyone has an online business - whether you have a “brick and mortar” or not!
  • Why there’s value in repurposing
  • More isn’t better…
  • Find your profit centers while doing what gets you excited
  • Why email isn’t dead
  • Jordan explains the Google Doc system she created which she calls the Hub, and the six sections it contains
Jun 22, 2017

In this episode you’ll learn:

• How wealth gives you freedom, but it doesn’t have to be your top priority

• The 4-legged stool of wealth and its relation to different aspects in business

• The most important investment you can make right now as a business owner

• What’s an employee mindset and how it can affect your business

• What is an investment, what is an asset and which one to focus

• The difference between good debt and bad debt

• Three questions to ask yourself before buying equipment for your business

• Different ways you can diversify your business

• How to make sure you are not emotionally attached to your business

Jun 20, 2017

In this episode you’ll learn:

• What is a social media editorial calendar

• Jordan’s ratio for selling posts frequency compared to other purpose-driven posts

• Why you don’t always have to be creating brand new content

• What context switching is and how it serves your productivity in a better way

• Why people will invest in you if you invest in them first

• The difference between creating images and curating images, and how each are used

Jun 15, 2017

In this episode you’ll learn:

• How it was love at first sight for Nancy when she was introduced to Pilates

• The ways she’s been able to infuse other areas of fitness, like aquatics, with Pilates

• How Nancy adapts the movements she teaches so that her students can perform them at home, with no gym required

• What she learned from her grandparents and their inspirational story

• How she’s built her Instagram following to 50k just by doing what she loves and connecting with others

Jun 13, 2017

In this episode you’ll learn:

• A simple way to get a customer for life!

• Which large company “surprises and delights” its customers (and an example of a small company that’s doing just this)

• What is the biggest mistake that companies are making in the client onboarding process

• What can go wrong by not educating your client on the process

• Three types of people your business will have to cater to

• Our three areas of focus for onboarding • What truly makes a really great brand!

Jun 8, 2017

In this episode you’ll learn:

• The secret to getting more hours back in your day

• How every leap forward will reveal more steps you didn’t know were there

• Anula’s simple social media strategy - and why it’s not just about getting followers

• There’s a bigger discussion going on about body image, and this guest is happy to be a mouthpiece of bravery for the female form

• What the #normcore hashtag is all about! • Why we shouldn’t be shameful to explore our body’s movement

• There’s room for everyone in pilates – with classical and non-classical movements

• How Anula transitioned from employee to co-owner of the studio

• The simple agreement she has with all of her clients

• How she came to learn that as adults, not everyone is going to like us (and that’s ok)…

Jun 6, 2017

In this episode you’ll learn:

• How getting back to basics will allow for genuine contact with the people in your community

• Who “Alumni Members” are and why it’s so important to re-embrace and engage them

• How every lead has a cost (and how you can calculate this number)

• The easiest ways to track your leads and why the follow-up must be both personal and time sensitive

• A simple tool to attract new clients and add 50-70% revenue to your business

• Why it’s beneficial, but not difficult, to create goodwill in your community • How to build an in-house referral program with your brand evangelists!

Jun 1, 2017

In this episode you’ll learn:

• How Jenny discovered the power of following your gifts and knowing what you are meant for

• How she was able to develop her coaching models over time

• What made Jenny start her own coaching school What it means to her to “comfortably numb” (and how she overcame it!)

• How easy to lose yourself in the race to nowhere…

• All about life seasons and chapters and how you can embrace them

May 30, 2017

In this episode you’ll learn:

• Why I’m glad for even the “bad” things in my life that have happened

• The importance of being in the right place at the right time to allow for magic to occur!

• What I mean by needing to embrace the “apprentice within”

• The four most important indicators for success are…

• Why strategies for a successful pre-sale are so critical to consider for a business • You may need to shift your mindset on what your #1 priority is

• Focus on client retention!

May 25, 2017

In this episode you’ll learn:

• How the values that Chris had instilled in him by his parents, sports teams and school gave him the strength to fight and heal

• He desired to have a purpose for himself - while serving others

• There are two aspects in Chris’s life that he is always able to control, no matter what someone tells him…

• What is something that Chris does daily to keep him grounded?

May 23, 2017

In this episode you’ll learn:

  • How the Disney cast members relates to my team members
  • What is schema and how is it used to describe job descriptions?
  • Why credentials can be secondary to personality and values
  • The difference between interviewing and holding an audition using action- based hiring

 How a list of responsibilities and a role differs

 

May 18, 2017

In this episode you’ll learn:

  • Is print media dead?

  • There are four things that sustain Ryan McKenzie's magazines

  • How he utilizes digital products and services

  • How Ryan uses quarterly product boxes to build his community

  • That self-limiting beliefs almost stopped Ryan from launching!

  • How Ryan learned to take responsibility for where he is in life

 

May 16, 2017

Things you will learn in this episode:

  • How I carried a childhood lesson into the rest of my life
  • How I realized the importance of a mentors (and how I chose them for very specific parts of my business)
  • Why it is important as a CEO to know when you need help
  • The connections I made through my mentors were priceless
  • How the immense power of community kept me going
  • The power of listening (and taking action off what you hear)!
  • Find mentors who have actually built successful, proven systems within your industry
  • Why the boundaries of a mentorship must be understood

 

May 11, 2017

In this episode you’ll learn:

  • How Amy had the ideal training ground for become an entrepreneur
  • How she’s been able to succeed in new markets – without having an existing network
  • Why starting something with live, in-person events is so beneficial at first
  • How your people will do your marketing for you!
  • Why diversification of your business activities is so important to consider
  • What makes you unique and what are your clients really looking for?
  • Your “Moments of Power” can help you develop your brand story
May 9, 2017

In this episode you’ll learn:

  • How I took my ad spend down to only 10% percent of what is was previously
  • What are the two different types of marketing that your business has to have
  • Why we buy into companies when we know what they stand for
  • The major differences between short and long-term marketing
  • Three specific funnels that combine both of these types of marketing
  • It takes time to build trust (and a brand!)
May 4, 2017

Over the last four weeks, we’ve been deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re talking about the epic mindset shift of avoiding the “People Pleaser Plague”. I think it’s actually more common with entrepreneurs than we could ever think, so we’re sitting down and tackling how you provide amazing customer service and an amazing experience, without falling prey to every demand a customer asks of you.

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