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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
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Now displaying: Page 17
Feb 22, 2017

In this episode you’ll learn:

  • What is a “thought leader”?
  • What are the three parts that identify a personal brand?
  • Why it is important to not be so focused on having every piece of work or content your masterpiece - progress over perfect!
  • Why conveying trust is one of the most important things to do when branding
  • Your marketing is in your personal story…
  • Why does your branding need “stickiness”?
  • Endings are just as natural in life as beginnings
  • How to wake up to passion and purpose
Feb 21, 2017

Things you will learn in this episode:

  • How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways)
  • What it means to say, “When they go low, we go high”
  • What is a $100,000 email, and how do I get it?
  • When it comes to premium pricing, why you need to show why you’re worth it…
  • What is the difference between premium pricing and premium packaging?
  • The importance of asking the right questions so people can see the value of your product or service for themselves
Feb 16, 2017

Things you will learn in this episode:

  • Why it is so important to educate your clients
  • Sales is NOT about being an epic persuader!
  • Why one of the most pivotal part of sales is asking questions
  • What is the one crucial foundation of sales?
  • Why save your sales for the end?
Feb 15, 2017

In this episode you’ll learn:

  • How Jess first learned that he could be comfortable making a living by obtaining a degree OR he could be highly successful becoming an entrepreneur (if he had the guts to take the leap)!
  • How Jess was able to overcome major unfortunate circumstances when he was first starting out with his young family 
  • Why Jess chose to get a job to learn about money and where that led him
  • How Jess decides who to do business with and who not to partner with
  • How Jess was able to focus on making himself a better person, boss and husband…
  • Your clients (and potential clients) can feel the confidence that you have in your business and can sense that you are their to serve - and not to just sell
Feb 14, 2017

In this episode you’ll learn:

  • Why it is important to carve your pay checks from the earnings of your business
  • How I was able to identify the cuts that needed to be made in my business - while still staying true to what I wanted my role in my business to be
  • How I discovered budgeting at a young age and how I apply that to my businesses today
Feb 9, 2017

In this episode you’ll learn:

  • Why I invested in higher priced marketing, instead of looking for the cheap deal!
  • How I was spending hundreds of thousands of dollars on marketing and attracting people who weren’t the right fit for my business
  • How I discovered “less is more”
  • How to calculate your Average Lifetime Client Value
  • How to map out your revenue sources and how to understand their thresholds
Feb 8, 2017

In this episode you’ll learn:

  • How Carrie started out with just a hair bow in a classroom
  • What the “Kindness Box” is and what it stands for
  • Why “No’s” aren’t always permanent and closed doors aren’t always closed
  • All about the “Creative Club Conference” and how Carrie manages it to be a cohesive group
  • The importance of knowing what your customer wants
  • There is always something on the other side of the hard!
Feb 7, 2017

In this episode you’ll learn:

  • Why I work in a premium provider format (versus a lower price point service)
  • Why it is important to educate your clients on how you can make a difference
  • Why you need to let people know there is a problem and how you can provide a solution with social proof
  • How to use re-targeting Facebook ads focused on testimonials
  • How gift giving can influence your customers
  • All about behavior driven Facebook and Instagram ads
  • What does mapping your clients mean?

 

Feb 2, 2017

In this episode you’ll learn:

  • How I own my value
  • How to stand by your higher prices
  • How fear and nervousness stop you from owning you value (and what you can do about it, today)!
Feb 1, 2017

In this episode you’ll learn:

  • Popularity does not equal profit - learn to leverage!
  • Jamal focused on money and it made him lose his sense of direction
  • How he realized that once he focused on making impact, the money naturally followed
  • Using your skills and gifts for communication can thrust your business forward
  • Speaking the language of your customer is one of the biggest investments you can make
  • How a deep dive survey was able to help Jamal mine out the information that he needed to relate to his customers at all stages of their struggles
Jan 31, 2017

In this episode you’ll learn:

  • Peoples’ perspectives on certain things can vary, and this year is the year of the survey!
  • Surveys are not just for negative feedback about your business but to identify what your customers want to see in your business
  • How modern surveys can help you speak directly to the various types of clients you have
  • That surveys affect your gross sales
  • How your customers and be your copywriters
  • What is the difference between a detractor and an attractor?
Jan 26, 2017

In this episode you’ll learn:

  • You don’t have to get it perfect!
  • You are the one with the highest expectations
  • “Perfect” doesn’t exist
  • You don’t even have to get it right, you just have to get started
  • It’s ok to fail…
Jan 25, 2017

In this episode you’ll learn:

  • How was Suzanne able to leverage her expertise to develop a career that fit her life
  • The way she embraced her real love and passion
  • How does Suzanne compares product income with one-on-one consulting and collaboration
  • The role human interaction has in what she does
  • Why it is important to structure fun in your business
  • A defined selection process is highly important!
  • Why global diversity is necessary when collaborating
  • Tips to consider when making a decision to partner with someone

 

Jan 24, 2017

In this episode you’ll learn:

  • How Gretchen started a blog for personal reasons and ended up where she is today!
  • Starting out, your business doesn’t require state of the art software or equipment
  • How a blog was able to bring massive opportunities to Gretchen
  • Blogs are creating and serving people in AMAZING ways
  • How is a blog, in certain ways, like an online portfolio?
  • Being an author can give credibility to you
  • Learn more about how Gretchen supports other bloggers
  • How this career has given Gretchen freedom when it comes to being a family in the military
  • Why comparison can be a hard thing to not get trapped into
Jan 19, 2017

In this episode you’ll learn:

  • How we carry the name that was given to us in to our adulthood (and how this can hold us back)
  • The way we can rewrite the names that we have given ourselves, today.
Jan 18, 2017

In this episode you’ll learn:

  • Perception is reality - what you tell the market, the market believes!
  • Never be afraid to talk to potential customers and get the data
  • How Rob was able to offer business owners a product to not only solve their problems but create something that helped get more customer data
  • Sales solve EVERYTHING!
  • Make sure your business is a valid business opportunity before spending thousands on protection of that business
  • What are the three things companies need starting out?
  • Why sales and revenue are the only viable metric for a company
  • The difference between entrepreneurs and business owners

LINKS

 

Jan 17, 2017

In this episode you’ll learn:

 

  • How to communicate to your staff when personal tragedies are occurring
  • How opportunity can come from tragedy
  • Why having systems in place can save your business if you have to step away
  • Embrace the fall back!
  • The top three areas where there systems should be in place
  • Customer services is how we live, breathe and die
  • Give yourself grace….

 

 

Jan 12, 2017

In the latest of our “Best Of” episodes, we take a closer look at objections. Objections are only questions, and they don’t always mean, “No!” What’s the best way to handle them and how will improving your customer intake process propel your business to a higher level? Stay tuned!

Jan 11, 2017

In this episode, you’ll learn:

  • What exactly is “Faith over Fear?”
  • The difference between fulfillment and being successful
  • How your body can tell you when it’s time to make a change
  • How adaptability changes your life and your business
  • “You can be an alpha woman, just don’t be alpha stupid”
  • Define your business plan to fit into your life plan
  • “A women’s strength is her softness” (listen to how Melissa incorporated this into her business)
  • Multi-tasking - yay or nay?
  • Everyone is busy, but are you productive?
  • Examples of how to connect better to yourself

LINKS: 

http://www.lisekuecker.com/uncategorized/episode066/

Jan 10, 2017

In this “Best Of” episode we’re joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do what you love AND follow the money, how you can gain from creating a time budget, and the best way to focus and take action!

Jan 5, 2017

In this “Best Of” episode, we’re looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more – it’s all covered here!

Jan 4, 2017

In this episode, you’ll learn:

•  My most troubled times when starting my first business

• Why you have to listen to your body and keep yourself healthy (both physically and emotionally)

• How important it is to ask for help

• Why I consider my greatest failure as actually my greatest success

LINKS: 

http://www.lisekuecker.com/uncategorized/episode063/

Jan 3, 2017

We kick off 2017 with another of the “Best Of” series, and today we’re talking all about marketing funnels: what exactly they are, why you need them in your business and how you can implement them to achieve maximum results!

Dec 29, 2016

We’ve been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is, most of us are confronted with one question by new prospective clients: How much do you cost? There are three ways you can answer this that will make all the difference to turning that prospect into a long-term client!

Dec 28, 2016

In this episode, you’ll learn: 

  • Why Maghon’s mother spelled her name the way it is
  • Maghon’s true mission since beginning her business
  • How her happy disposition and personality comes through in her branding
  • Why offering physical products is such a natural fit for her (and how she does it)
  • The best ideas can sometimes come from your customers 
  • If you’re going to build a company without taking on debt, you’ll have to make some sacrifices
  • How Maghon built a following organically by sharing her own life and stories
  • Why 2016 was the hardest year for her and how it changed her priorities

LINKS:

http://www.lisekuecker.com/uncategorized/episode060

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