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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: Page 17
Apr 3, 2018

In this episode you’ll learn:

  • What your role needs to be in this stage and why you have to build beyond yourself

  • What I did to shift my focus in this stage to becoming a CEO

  • How investigating why things go well and why things don’t, then building a system around it, will propel you forward

  • Why I hired for attitude 

  • That way to build the most powerful marketing out there

  • How I filled time blocks, services and opportunities outside of what I can do

  • The differences between a sales manager, marketing manager and an operations manager - and different options on how to afford them

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

 

Mar 29, 2018

In this episode you’ll learn: 

  • How Freda went from working for the federal government to owing and running her very own Pilates studio

  • The steady path to growth she has taken 
  • How Freda stays focused and manages to balance both a full-time job and a full-time studio

  • When your purpose is rooted in other people, that is your driving force…

  • The struggles Freda had with increasing her prices and how she was able to overcome this

  • How she advertises her studio and what has worked best for her

Get the Growth Book now! http://www.lisekuecker.com/growthbook

 

Mar 27, 2018

In this episode you’ll learn: In this episode you’ll learn: 


• Why you need to define the difference between urgent and important when managing your tasks in this phase


• Why it is important to categorize your tasks using a matrix and identify areas that can be delegated 


• The top two major parts of your business that people tend to leave off the matrix completely


• You need to build in consistent reoccurring revenue – with 90% of the products you sell doing this


• What are sales benchmarks and what you should be reaching for 


• Content is king. What type of content should you be putting out there and how much?


Get the Growth Book now! http://www.lisekuecker.com/growthbook

Mar 22, 2018

In this episode you’ll learn:  

  • Why there is a significant amount injuries happening in young dancers under the age of 14 
  • How trainers should approach young dancers wanting to also be trained in Pilates or yoga
  • Why Lisa’s strategy entails teaching children to read their bodies and empower them to help heal themselves

  • The progressions that have developed in the field over time and how important it is to keep up with your knowledge

  • Why out of all the systems, the muscular system is usually the last to be worked on because 99% of the time muscle actually has nothing to do with it
Mar 20, 2018

In this episode you’ll learn: 

  • What is the “wonder phase”

  • How to get your baseline operation costs right - from the beginning

  • What is a pro forma and how to use it effectively

  • The power of an average client monthly value and how you can use that to calculate a profitable business

  • What to look out for when negotiating real estate

  • Why you should have your sales and marketing systems ready before you even open your doors
Mar 15, 2018

In this episode you’ll learn:

  • How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program 
  • Why there is so much more to teaching than just learning the curriculum

  • How she built a culture of learning and sharing

  • Passion and curiosity makes great leaders

  • The pros and cons of doing a teacher training program 
  • Why growing your teachers and helping them find their “amazing” means so much – for them and you
Mar 13, 2018

In this episode you’ll learn: 

  • Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads

  • Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact 

  • What works for your market and how to test and measure it so you’re ads are optimized

  • Learning about attributing revenue and more!
Mar 8, 2018

In this episode you’ll learn:

  • How Jill quickly discovered that she can impact so many more people by offering group fitness 
  • One of the biggest concerns that Jill had when growing The Dailey Method
  • The highlights of what makes her method different from the competition
  • How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings 
  • The journey of a small west coast brand to an international brand - both brick and mortar and online!
Mar 6, 2018

In this episode you’ll learn:

  • Generally speaking, what do Facebook ads do?

  • Why we need to test our Facebook ads, build a strategy and align your ads with a funnel

  • Tips on building a Facebook ad strategy and steps that have worked for us and our clients

  • Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…

 

Mar 1, 2018

In this episode you’ll learn:

  • How young athletes can benefit from yoga and being able to practice both the mental and physical aspects
  • Why it is that being able to calm and control the mind helps athletes’ performances 

  • Introducing in schools sports is a great entry point…

  • What “intuitive teacher” means and how Giselle passes this concept along to the instructors she teaches

  • Give yourself the ability to let go and release

  • Why are you living so small?
Feb 27, 2018

In this episode you’ll learn:  

  • What are some benefits to having your Grand Opening weeks after you open

  • How long it will really take to plan the event and set your goals
  • Plan your offer(s) for your Grand Opening - but no rate dropping!

  • What to considering when preparing a budget 

  • How to promote your event with other businesses in your community

  • Using giveaways or contests for lead generation & more!

 

 

Feb 22, 2018

In this episode you’ll learn: 

  • Why passion has to be driven by the child
  • It doesn’t matter how talented you think you are, you have to have the work ethic (and the drive) to succeed!
  • How Kathryn’s career as a professional dancer made a dramatic shift, and how the journey to recovering from her health issues led her to where she is today
  • Why she now educates young ballerinas by being the voice of reason
  • Ballet is 90% mental. Here’s how to succeed under pressure…

 

Feb 20, 2018

In this episode you’ll learn:

  • A quick recap of Part one of Pre-Sale Strategies and what you should have prepared

  • How to use giveaways as the means to build an email list

  • Ways to develop leads through brand awareness

  • Ask for a referral - even if it is at pre-sale! 
  • Pre sale signage, how to hire the right staff and much more…
Feb 15, 2018

In this episode you’ll learn: 

  • How Cara embarked on her healing process 

  • Why Pilates is the bridge to really thrive in your body again

  • The differences between group classes and one-on-one

  • Why we need to massage the expertise of what our clientele is asking for

  • The dangers of over borrowing when starting your studio

  • Why continuing education is truly serving…

 

 

Feb 13, 2018

In this episode you’ll learn:

  • The importance of finding out the right information before you get started on selling memberships and creating revenue

  • Have a presence in your community - let your potential members or clients know what your studio will look like!

  • The importance of a yearly projected budget

  • Why you should have revenue coming in even before you open your doors

  • What you should be prepared before you start selling 
  • Develop a way to track your leads and website/social media accounts ready!

 

 

Feb 8, 2018

On today’s show we’re deep diving back in to one of the most important and impactful episodes we’ve had! This week, I’m sharing how you can add $1,000 each month to your business. Now, this may not sound like a lot to you, or it could sound like a fortune, but this amount literally can be a life-changer. Today, I want to show you how you can create more freedom in your life and business!

Feb 6, 2018

On today’s show we’re deep diving back in to one f the most important and impactful episodes we’ve had over our last 100 shows! We’re looking at 7 mindset shits you’ve got to make to build an epic empire. One thing that I’ve learned extensively over this last decade is that the biggest thing holding you back is what’s sitting in your head!

Feb 1, 2018

It’s time for another “Best of” and we’re heading back to part two of our series on how to deal with low cost competitors. So let’s wrap up exactly what your strategy should be to stop competing in a price-sensitive market and to start owning your value!

Jan 30, 2018

Today it’s time for another “Best of” episode, and we’re looking back at what you can do when a low cost competitor is killing your business. Why? Because this is probably the #1 biggest concern clients come to us with. So how do you compete in an oversaturated price-sensitive market? Today, we’ll learn how you don’t even have to!

Jan 25, 2018

Today it’s time for another “Best of” episode! Over the years, we’ve learned that 20% of our clients brought in 80% of our income. Without a doubt, these are our highest-paying customers and the ones that we’re most protective of. So let’s take a peak inside of your own business and determine your top tier clients. There’s so much more that you can do once you have this information!

Jan 23, 2018

Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Until this shift can happen, you're never going to be able to own what your services are truly worth! So let's make a breakthrough today and guide yourself to finally changing what you're worth. 

Jan 18, 2018

In this “Best of” episode you’ll learn:

  • How Jenna turned a $300 investment into a mega-successful business for herself!

  • How to learn to leverage what you have in assets for your business
  • The difference between being a business owner and an entrepreneur
  • The importance of self-care when running a business
  • Your business can be a direct reflection of your psychological state
  • How to leverage your time and business to make so much more (and work so much less) 
  • The way to do business on your own terms
Jan 16, 2018

In this “Best of” episode you’ll learn:

  • How wealth gives you freedom, but it doesn’t have to be your top priority

  • The 4-legged stool of wealth and its relation to different aspects in business 
  • The most important investment you can make right now as a business owner
  • What’s an employee mindset and how it can affect your business 
  • What is an investment, what is an asset and which one to focus 
  • The difference between good debt and bad debt
  • Three questions to ask yourself before buying equipment for your business
  • Different ways you can diversify your business
  • How to make sure you are not emotionally attached to your business
Jan 11, 2018

Over the next four weeks, we’ll be deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re talking about the epic mindset shift of avoiding the “People Pleaser Plague”. I think it’s actually more common with entrepreneurs than we could ever think, so we’re sitting down and tackling how you provide amazing customer service and an amazing experience, without falling prey to every demand a customer asks of you.

Jan 9, 2018

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re looking at referrals done right, because you do not have to do this in a sleazy way. Every client has an opportunity to literally become three more clients if you just inject in these simple systems to draw word-of-mouth marketing right into your business.

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