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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: Page 19
Oct 20, 2016

In this episode, you’ll learn:

  • Do what you love AND follow the money
  • Learn how setting goals and milestones pushes you forward
  • Why scenario testing helps you reach your goals
  • Learn how you can gain from creating a time budget
  • How passion can drive you, but passion can also destroy you
  • How a revenue plan increases your statistics - know your numbers!
  • The way to focus and take action

LINKS: 

http://www.lisekuecker.com/uncategorized/episode031

 

 

 

Oct 19, 2016

In this episode, you’ll learn:

  • Stepping out of your comfort zone is always taking a step forward
  • How quickly a dark or negative place can translate to success and fulfillment
  • Success can never happen without the pain of having to do things you don’t want to do
  • Why do we “round corners” and expect the same results?
  • How your attitude can deeply impact your business results
  • The two types of personal development are….
  • How morning routines helps you take care of yourself before the day puts its demands on you
  • The way to tell people how to respect your time
  • Is multi-tasking a myth? How to be the most productive you!

LINKS: 

http://www.lisekuecker.com/uncategorized/episode030

Oct 18, 2016

In this episode, you’ll learn: 

  • Why potential clients tend to look at your highest price and then compare your other price points to that
  • What is a reasonable time point to roll out price increases
  • What is two-tier pricing?
  • Mass emails create mass hysteria
  • How to plan rolling out price change to your clients
  • The difference between rolling out price changes in an automated manor versus doing it personally to each client
  • Why it is important to be clear and scripted while rolling out new pricing

LINKS: 

http://www.lisekuecker.com/uncategorized/episode029

Oct 13, 2016

In this episode, you’ll learn:

  • What are the two major models for service-based businesses
  • How important recurring revenue is to financial freedom
  • Why session-based models being the best source of revenue is a really a myth
  • How you may be projecting your own fears about your business on to your clients
  • That you could actually be doing your clients a disservice by telling them it is acceptable to lack commitment
  • Why it is important to separate yourself from your client when building packages to offer
  • How to determine the formula for your average client monthly value
  • When transferring your client from session-based offers to package-based, you need to remember three key things

LINKS: 

http://www.lisekuecker.com/uncategorized/episode028

 

Oct 12, 2016

In this episode, you’ll learn:

  • How you can go into a battlefield with an idea of what success means and come out with a completely different definition
  • That admiring a problem is just not a solution
  • What is Guardian Group and what they stand for
  • Over 100,000 children per year are entering this problem in the United States
  • Receiving the support of groups with authority has been easy, but the financial support is the most difficult part

LINKS: 

http://www.lisekuecker.com/uncategorized/episode027

Oct 11, 2016

In this episode, you’ll learn:

  • What tagging and segmentation strategies are and how they differ

  • Tips on automated email systems and software

  • Why keeping it simply is always best

  • The importance of targeting objections head on

  • Why you need a funnels to take customers to the next step

  • More about deep dive surveys and self-identifying segmentation

LINKS:

http://www.lisekuecker.com/uncategorized/episode026

Oct 6, 2016

In this episode, you’ll learn:

  • The importance of being clear with the purpose of your challenge
  • How to make your potential clients feel more comfortable ane less intimidated by you
  • How to involve community in your challenge and why this is important
  • How you use your challenge as a window for your potential clients to see what it will be like working with your company
  • How to get your members of your challenge engaged by having a private FB group (with one dedicated point of contact person to manage it)
  • What is a baseline of measurables for challenge members and how it will benefit you

  • What is an extended sales cycle?
  • Advice for upsells throughout the challenge

 

  • The importance of having a challenge that is replicable

LINKS:

http://www.lisekuecker.com/uncategorized/episode025

Oct 5, 2016

In this episode, you’ll learn:

  • How to dream and think like an entrepreneur

  • How to take your thoughts and turn them into the actions of an entrepreneur

  • That it’s possible to use your biggest failures to create your biggest successes

  • That determination and mindset can literally change your business

  • How to fail like an entrepreneur

LINKS: 

http://www.lisekuecker.com/uncategorized/episode024

Oct 4, 2016

In this episode, you’ll learn:

  • How to maximize your business in the months of historically lower revenue
  • Why challenges are a great way for potential clients to get to know you and your business
  • Why challenges are a good way to show your value
  • How challenges can give you more out of your marketing money
  • When is the best time to have a challenge?
  • What three significant types of challenges I suggest
  • How to determine which type of challenge fits your business best (and why)
  • How to set your goals for a challenge

LINKS: 

http://www.lisekuecker.com/uncategorized/episode023

Sep 29, 2016

In this episode, you’ll learn:

  • That sometimes not accepting help can be a fatal flaw
  • The importance of recognizing menial tasks that do not directly move your business forward and how to delegate those tasks to others
  • How beneficial it can be to have a smaller, leaner team of employees
  • How to determine what tasks are the most important in your business
  • How to set boundaries for yourself when it comes to working within your business
  • How to learn to say “No”
  • Why it is a necessity to practice self-care as an entrepreneur
  • How to stay the course and take the slow and steady route
  • The importance of taking the time to hire and train employees to help you move forward

LINKS: 

http://www.lisekuecker.com/uncategorized/episode022

Sep 28, 2016

In this episode, you’ll learn:

  • How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career
  • That she was able to transition from charging by the hour to a more profitable business model
  • How Melissa started working with James Wedmore
  • Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shinning business
  • How she built her business without an email list or web presence
  • Melissa’s plans to grow her business in the near future
  • How Melissa has built her business to work around her life instead of living her life around her business

LINKS: 

http://www.lisekuecker.com/uncategorized/episode021

Sep 27, 2016

In this episode, you’ll learn:

  • What are funnels and what are the different types of them?
  • The different ways to layer funnels
  • The difference between paid marketing and funnels
  • The importance of the education and sales piece when considering a funnel
  • What is a landing page?
  • The difference between providing education and selling
  • The importance of having a referral process

LINKS:

http://www.lisekuecker.com/uncategorized/episode020

Sep 22, 2016

In this episode, you’ll learn:

  • The importance of giving back to your community and how to balance giving and receiving
  • Reasons why you need to put your own “oxygen mask” on first
  • How keeping your price point high actually serves the people in your community who may not necessarily be able to afford your services
  • How to find the middle ground between for profit and not for profit businesses and how to make room for giving inside your community
  • Why it is important to practice self care if you want to help others
  • Learn different ways to give back
  • Tips on how to organize philanthropic events

LINKS: 

http://www.lisekuecker.com/uncategorized/episode019

Sep 21, 2016

In this episode, you’ll learn:

  • Go for your dream, but having an alternative plan where other opportunities can flow in is important
  • How to use those other opportunities to fuel you to make your business a success
  • The importance of defining your own terms of success 
  • How to create your own in-house marketing team with your tribe and the content you create
  • How to protect your business and your tribe when clients and referrals are not necessarily a great fit
  • Why it is important to identify who will be a good fit for you and how it can positively and negatively affect your business
  • Why your business should either be attracting people or repelling people
  • The value of standing firm in order to pull in the right people into your community

LINKS: 

http://www.lisekuecker.com/uncategorized/episode018

Sep 20, 2016

In this episode, you’ll learn:

  • What exactly is a “metric”, and how it will show you how well your business is really doing
     
  • There are 6 most important metrics that I love to use in my own businesses

  • When and how often I look at my metrics and who am I sharing them with

  • What questions I ask myself once I have these numbers

  • Why do I prefer to buy a struggling business versus a successful one, and how do metrics help me see the opportunities available

  • What “average client monthly value” is and why is it the single most important metric I look at

  • Why attrition and retention matter so much in your business

LINKS: 

http://www.lisekuecker.com/uncategorized/episode017

Sep 15, 2016

In this episode, you’ll learn:

  • How to re-direct the conversation from price to value
  • Why you need to own your price point instead of trying to justify it
  • What is the one question you need to answer to know if you hold value for the customer?
  • How to re-route the conversation with social niceties
  • How move the conversation to a more direct way of asking what you need to know
  • What is the best way to ask potential clients what they didn’t like about the last service provide


LINKS: 

http://www.lisekuecker.com/uncategorized/episode016/

Sep 14, 2016

In this episode, you’ll learn:

  • How failure is the only thing that forces you to grow
  • The importance of a strong positive mindset that allows you to accept your failures and move on
  • The importance of adaptability
  • How to minimize the effects of failure by knowing your customers
  • The power of letting your business develop organically
  • Knowing your customer and reaching out to them for feedback and receiving it every step of the way

LINKS: 

http://www.lisekuecker.com/uncategorized/episode015/

www.DeepSpaceSparkle.com

Sep 13, 2016

In this episode, you’ll learn:

  • More about the loans process and why credit cards are not the best way to go
  • What is a confused interest rate, and how interest rates work
  • What is collateral and how does it work?
  • The elements of a loan repayment schedule
  • What is a pre-payment penalty?
  • What are the types and elements of SBA loans?
  • The pro and cons of leasing
  • The differences between bank loans and private loans

LINKS:

http://www.lisekuecker.com/uncategorized/episode014/

Sep 8, 2016

In this episode, you’ll learn:

  • How my first hire was a gamble, but necessary for the overall growth of the company
  • There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons
  • A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire
  • Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired
  • Why employee retention needs to be a focus for the business to actually get ahead
  • How employee motivation must be considered when determining which plan to use (it isn’t always just about money)!

LINKS:

http://www.lisekuecker.com/uncategorized/episode013/

Sep 7, 2016

In this episode, you’ll learn:

  • The importance of safety nets
  • The difference between being comfortable and being happy
  • How to live a fully expressed life
  • How exploring things that resonate with you will lead to your fully expressed life
  • What failing fast really means
  • Why you always need to keep innovating and breaking the mould
  • The importance of giving yourself permission

LINKS: 

http://www.lisekuecker.com/uncategorized/episode012/

Sep 6, 2016

In this episode, you’ll learn:

  • How to build a team and define your strategies
  • Why hiring is necessary for the growth of your business
  • What are the different stages of building your business and how each has ways of directly impacting your revenue
  • What parts of your business can be outsourced
  • Learn how and when adding to your direct team is necessary
  • How to hire the right people
  • The importance of leveraging other peoples’ knowledge

LINKS: 

http://www.lisekuecker.com/uncategorized/episode011/

Sep 1, 2016

In this episode, you’ll learn:

  • The definition and importance of “unpacking” after a launch
  • Why it is important to follow up your launches with promos and webinars
  • How to use customer feedback for things like copywriting, emails and encouragement
  • How Q&A’s can boost the traction of your launch
  • Why it is important to test your Facebook ads and put equal value on images as well as copy
  • Why up sells and bonuses are crucial
  • Why having a support team is needed and why more time and money should go into this team
  • Why it is important to have more than one backup plan when going into a major promotion

LINKS:

http://www.lisekuecker.com/uncategorized/episode010/

Aug 31, 2016

In this episode, you’ll learn:

  • How Jenna turned a $300 investment into a successful business for herself
  • How to learn to leverage what you have in assets for your business
  • The difference between being a business owner and an entrepreneur
  • The importance of self-care when running a business
  • Your business can be a direct reflection of your psychological state
  • How to leverage your time and business to make so much more (and work so much less) 
  • The way to do business on your own terms

LINKS: 

http://www.lisekuecker.com/uncategorized/episode009/

Aug 30, 2016

In this episode, you’ll learn:

  • How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic
  • The difference between a blog and a journal, and how to properly use blog content
  • How to re-market content (and why it is important to make an offer instead of branding)!
  • The way to target people to go to specific pages on your website from the search query
  • You can target people by how much time they spent on your website
  • Writing a good offer will trigger your audience emotionally toward the end result
  • The importance of testing your offers and providing new offers often

 LINKS:

http://www.lisekuecker.com/uncategorized/episode008/

Aug 25, 2016

In this episode, you’ll learn:

  • How building a foundation for your business starts long before you open the doors to your first clients
  • My pre-business phase fell into four categories: How do I start? What do I really want to provide for my customers? How do I create revenue and how do I actually launch this business?
  • Why hiring a coach turned out to be an exceptional investment for me (and can be for you too)
  • Trying to be too perfect with my initial website delayed me 7 whole months, and cost me valuable time in creating the foundation for my business
  • When starting any business, you really need one core product that you will refine down to make exceptional
  • There are three crucial steps to building an online course, including a massive “brain dump”, creating a flow chart and beta testing the first version
  • Why you need to be really cautious with who you’re investing in when putting out cash early on 
  • There are 6 critical lessons I learned in doing my first webinars and beta test
  • What key improvements I made when doing my first “real” launch, the results and still more lessons I learn to keep perfecting the launch process
  • There is almost always money being left on the table when pricing product – be confident about your value
  • Recognizing that you have individual audiences that need to be targeted differently will dramatically improve your results
  • Just because something like evergreen webinars works for some people, doesn’t mean it works for me (or you)

 LINKS: 

 http://www.lisekuecker.com/uncategorized/episode007/

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