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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: Page 4
Aug 11, 2022

Here’s what we’re talking about in this episode:

  • A closer look at what an exit plan is

  • Why having an exit plan is one of the most important things for you to put into place right now 

  • 6 steps to planning your perfect exit plan

  • What the philosophy of “hire well and train even better” is and what it will allow you to do when executing your exit plan 

LINKS:

https://training.studiogrow.co/challenge-optin

https://studiogrow.co/episode526/

https://studiogrow.co/episode526/

https://studiogrow.co/episode525/

Aug 4, 2022

Here’s what we’ll cover in this episode:

  • 2 pathways for beating your competitors (and why focusing on customer experience is always the best option)

  • How to use customer feedback to improve customer experience

  • Tools that Beth and Heather use to gather feedback

  • How to strike 1-on-1 conversations with members to make them feel seen and heard
  • 4 key areas to focus on when building your client journey.

LINKS:

https://studiogrow.co/episode526/ 

https://studiogrow.co/episode525/

Jul 28, 2022

Here’s what we’re talking about in Episode 526:

  • What initially led Heather to the fitness industry

  • What she feels is the most influential thing you can do as a leader

  • The tools she uses to help her team establish or pinpoint their strengths

  • Why Heather treats independent contractors the same as employees and the ways that she motivates them to participate in the business

  • How she brings new team members into the mix and has them instantly feel like they are part of the team

  • Actionable steps you can take and start
    implementing today to become a better leader

LINKS: 

https://studiogrow.co/episode525/ 

The Five Dysfunctions of a Team by Patrick Lencioni

Jul 21, 2022

Here’s what we’ll talk about in Episode 525:

  • How the meaning of “lead yourself” has evolved for me over the years 

  • The fundamental differences between a manager and a leader

  • A deeper look into the concept of leading one’s own self
  • The mindset shifts that can help you truly lead yourself

  • What is the Enneagram and how it can help you in this process

You can’t lead others if you don’t lead yourself first. Tune in now to know more about how you can be your own leader, and I’ll see you next time on Part 2 of the leadership series!

Jul 14, 2022

Here’s what we’re talking about in Episode 524:- 

  • What’s really possible for your studio when it comes to revenue

  • One of the biggest fitness industry myths and how it might be holding you back

  • The monthly breakdown of studios that are hitting 7-figures or $83,000 a month

  • The metrics you need to focus on to measure (and maximize!) your studio’s revenue

  • How I calculate retention and conversion rates and why these numbers matter so much

  • The big mistake most studios with 1:1 clients are making

  • The one number that matters EVEN MORE than your revenue

  • And, why 7-figure revenues don’t matter unless you’re also hitting this one financial goal
Jul 7, 2022

Here’s what we’re talking about in Episode 523:

  • Why the million-dollar mark may not be the best metric to celebrate

  • What studios with over 50% profit margin look like

  • What are ancillary services and a powerful example of what we did for the studio owners we work with

  • Why the number of clients shouldn’t be the main measure of success for your studio

  • What clients really want…

  • How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!

 

Jun 30, 2022

Here’s what we’re talking about in Episode 522:=

  • A look at what Nia Yoga is

  • How to know when you are ready to host a retreat and where your participants will come from

  • Tips on choosing a location and venue, along with possible red flags to look out for

  • Advantages and disadvantages of doing retreats with other facilitators versus solo

  • Finding a balance in your retreat itinerary

  • Preparation time and theme importance

  • How to create a sense of community between participants

LINKS:

https://www.embodycentralia.com/

http://ibodydenver.com/

https://www.themvmtlab.com/

 

Jun 23, 2022

Here’s what we’re talking about in Episode 521:

  • The four different personality types to market to, and their unique buying characteristics

  • How knowing who you’re selling to will make your marketing easier

  • Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out

  • How do you “seed the experience” to get spontaneous buyers excited?

  • Methodical buyers will go to any length to ensure due diligence when buying

  • What professions tend to attract methodical people?

  • The two things you need to make sure of if you’re doing a one-day sale

  • Humanistic types are swayed by the story

  • Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories

  • The most important thing you can do with a competitive buyer aka “a deadline dancer”
Jun 16, 2022

Here’s what we’re talking about in Episode 520:

• What is “SoulCycling”? • Why you should build a brand – not a business!

• How to cultivate intense community

• Tips and strategies for leveraging a waitlist

• Recommendations for the hiring process {Hire for spirit, then train!}

And more!

If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss!

LINKS:

https://www.soul-cycle.com/ 

Jun 9, 2022

Here’s what you’ll learn from this episode:

  • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

  • How they have positioned themselves to succeed in all markets, regardless of location or size

  • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge

  • What focusing on your clients’ results can do for your business

  • How to start getting creative with client types

  • The tremendous opportunities that exist now by leveraging technology

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://f45training.com/

Jun 2, 2022
Here’s what you’ll learn from this episode:
  • How the IRS defines “employee” and “independent contractor”

  • What are the “common law” rules of an employee?

  • About enforceable non-competes

  • What is a non-solicitation clause and how that affects both independent contractor and your clients?

  • There are different laws and regulations for hiring employees in different states across the United States

  • What is a Factor 20 Test?
May 26, 2022

In this episode you will learn:

  • How to approach analyzing your schedule, and why you need to be doing it regularly

  • Emily’s advice for talking to your staff as a studio owner

  • Ways to utilize an intentional intake process

  • A look at surveys and “win-back” surveys

  • The benefits of posting questions on Instagram stories

  • The advantages of using small and diverse focus groups

  • How to start implementing all that you have learned from your clients


LINKS:

https://www.facebook.com/studiogrowco 

https://ficdn.ca/
 

https://ursa-rehab.com/ 

https://docs.google.com/forms/  
 

https://www.surveymonkey.com/ 

https://www.typeform.com/ 

https://www.fitness-weeks.com/ 

May 19, 2022
In this episode, you will learn:
  • How your team is a part of your vision, and why you should let them own their roles

  • Ways to create a roadmap to success utilizing an accountability ladder

  • That weekly check-ins with team members, both mentally and emotionally, help navigate coaching on a week-to-week basis

  • How to integrate forms to keep a pulse on your business, stay aligned with your team, and help them set goals

  • An approach to fundamentally changing the relationship and culture within your studios
  • What to do to keep your team engaged and pave the way for new leaders in your studio

  • How you can begin to pour back into your team with quarterly “Member Experience Universities”

  • Beth’s advice around compensation, bonuses and identifying obstacles

LINKS:

https://www.jimcollins.com/books.html 

https://www.maxwellleadership.com/ 








May 12, 2022

In this episode, you will learn:

  • Peter’s thoughts on offering an element of education

  • How to approach promoting a community mindset with your teachers

  • Tips for team building and training

  • How to help make your teachers feel like part of the business

  • Whether or not teachers have a sales role in your studio

  • Ways to measure the success of your teacher

LINKS:

https://theroom.ae/ 

https://www.instagram.com/theroomabudhabi/ 

https://www.facebook.com/theroomabudhabi/ 

https://www.mindbodyonline.com/ 

May 5, 2022

In this episode, you will learn:

  • Why detaching from your studio to make time to care for yourself is crucial

  • Key warning signs that burnout could be eminent for you

  • “Sunshine Play” and how to set the tone for the rest of your day

  • How meditation techniques for intuition and manifestation can take 5 minutes {or less}

  • What “The Movie in Your Mind Meditation” is all about

  • Defining your “Bubble Meditation”

  • How taking time to move your body for yourself will pay dividends

  • What you can do to find a new source of freedom

LINKS:

Jasmine’s Book, Soul Surge: Discover Your Power, Change the World

https://insighttimer.com 

Apr 28, 2022

In this episode, you will learn:

  • How to flip your perspective to start embracing yourself as the true leader that you are

  • What being a learning leader and continuously educating yourself looks like

  • Ways to define your leadership style

  • How to identify your studio’s core values

  • Michelle’s thoughts on taking inventory on where you are and spending your time in your business

  • Why leading by questioning is such a powerful strategy

LINKS:

https://risinggoddessfitness.com/ 

https://www.instagram.com/risinggoddessfitness/ 

https://www.linkedin.com/in/michelle-tenuta-69724623/ 

People Styles at Work...And Beyond: Making Bad Relationships Good and Good Relationships Better by Robert Bolton & Dorothy Grover Bolton

Apr 21, 2022

In this episode, you will learn:

  • What got Brent into the fitness industry and how he was led to where he is today 


  • His experience running different types of gyms and franchise systems, and the importance that the operational systems in place have had in their success  


  • Brent’s advice when adding additional roles to your business or when looking to expand 


  • How to find good employees and the top thing he looks for when hiring 


  • Way to establish and promote growth in your studio and to build a great team 


  • Brent’s approach to training team members, even when he can’t be there in person


  • What keeps him on track for getting it all done while keeping a work/life balance 


  • The personal touch points in his members’ life cycle 

  • His main advice to a studio owner who is looking to scale

LINKS:

https://www.anytimefitness.com/ 

https://www.linkedin.com/in/brent-potter-5a990461/ 

Apr 14, 2022

In this episode, you will learn:

  • Why employees are ultimately happier with intrinsic motivation versus just getting paid more money

  • The advantages of offering competitive pay and benefits

  • Ideas for incentives and perks

  • Ways to increase autonomy and motivation around their creativity

  • How to encourage further education for your team members

  • Why you’ll want to discover your teachers’ aspirations for future careers and life objectives

  • The benefits of finding out your staff’s deeper values and their ‘why’

LINKS:

https://afterglowyoga.com/ 

https://www.instagram.com/afterglowyogastudios/ 

https://www.facebook.com/afterglowyogastudios 

https://www.linkedin.com/in/jasmine-judson-b7158215/ 

Apr 7, 2022

In this episode, you will learn:

  • The story of how and why Jasmine started her first studio

  • The way her time, and her students’ time, was impacted after opening her second and third studios

  • What Jasmine did to create a strong and intimate service-based experience for her clients

  • Her approach to choosing and adding a customer relationship management system and lead tracker system

  • Jasmine’s 3-step process for intentional intake, and how it provided market research from her ideal clients to support her business model

  • Why hiring staff that will and align with and maintain company values and mission should be a top priority for any studio owner

  • The reasons she feels that people are ready to rebuild community now more than ever

  • What “supported teachers are loyal teachers” means

LINKS:

https://afterglowyoga.com/

https://www.instagram.com/afterglowyogastudios/

https://www.facebook.com/afterglowyogastudios

https://www.linkedin.com/in/jasmine-judson-b7158215/

https://www.loyalsnap.com/

https://co.mindbodyonline.com/ 

Mar 31, 2022

In this episode, you will learn:

  • The early struggles that Allison experienced with expansion of the business

  • How Andy became frustrated being an employee, and what he did to build his own practice

  • The true value of networking What the process looked like when Allison combined two of her studios to create a wellness center with Andy

  • The day Andy and Allison found more space to expand their businesses

  • How Andy found a “work spouse” that fits his style and passion

  • Why slowing down and making sure things happened organically is key

  • The approach Andy took to get referrals for the business

LINKS:

https://www.absolutepilates.co/

http://zangpt.com/ 

Mar 24, 2022

In this episode, you will learn:

  • The impact that last two years has had on Peter {and all of us in the industry}

  • What happened to his profitable and successful business once the pandemic hit

  • Why Peter shifted his focus from reinvesting to finding other ways to make money during shutdown and once they were over

  • The ways that we can start becoming profitable again

  • How taking a deeper dive into your numbers and educating yourself on the smaller details will pay big dividends in the future

  • Tips for using personal development and education to become a better manager and operator

LINKS:

https://theroom.ae/

https://www.instagram.com/theroomabudhabi/

https://www.facebook.com/theroomabudhabi/ 

Mar 17, 2022

In this episode, you will learn:

  • What the meaning of “gathering” is at this point of time

  • Thoughts on moving during a pandemic

  • How pivoting during the pandemic dramatically changed the mindsets of instructors and studio owners around the world

  • What to do to take the time for yourself in a constantly-changing environment

  • Gaining a new perspective on the lessons to bring forward after the pandemic

LINKS:

https://buff-bones.com/

https://www.raeleasaxton.com/

https://www.instagram.com/raeleasaxton/

https://www.alignpilatessummit.com/

https://www.instagram.com/alignsummit/

https://www.facebook.com/alignsummit

 

Mar 10, 2022

In this episode, you will learn:

  • Maria’s journey and experience with training visually

  • About Leah’s journey online, and how shifting her business and life created the opportunity to serve even more women

  • Why gathering and the power of touch is so critical right now

  • What moving forward and bringing what you were grateful for these past two years will provide you

LINKS:

https://www.alignpilatessummit.com/

https://www.deliapilates.com/

https://www.pilates804.com/ 

https://360pilates.com/ 

Mar 3, 2022

In this episode, you will learn:

  • The true meaning of gathering, and why making time for it in your schedule is so important 


  • How the idea of gatherings has changed for each guest, and plus what it will look like for them going forward 


  • What they are most excited about for the future in their own practices 


  • The role that the Pilates’ community played throughout the pandemic in supporting its studios 


  • Lessons they are taking forward with them as they enter this new phase of re-gathering

LINKS:

https://www.alignpilatessummit.com/

https://www.deliapilates.com/

https://www.pilates804.com/

https://360pilates.com/

Feb 24, 2022

In this episode, you will learn:

  • The creative services and products that Betsy has developed to give her clients a “what’s next” option

  • How she was able to restructure her studio to accommodate what her clients were asking for

  • The challenges of building a team and adding a lot of sessions to the schedule

  • Her thoughts on the opportunity in investing in real estate

  • The systems Allison has developed to allow her to work the hours that she wants to work

  • How Studio Grow helped her with the sale processes she uses, and how her intentional intake has changed since the COVID-19 pandemic

  • The ways that automation and pre-scripted emails have changed the workflow in her business

LINKS:

https://www.balancedpilatesboutique.com/ 

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