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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: Page 4
Mar 10, 2020

In this episode you’ll learn:

• Why I say that I am a people pleaser…

• How social media has brought a lot of gain (and pain) into my life and business

• The three questions I have started asking myself lately

• The mantra I practice every day to help combat these feelings to be a better leader

LINKS:

https://www.instagram.com/studiogrowco 

Mar 5, 2020

In this episode you’ll learn:

• Benjamin’s background and the way he found Pilates for the first time

• Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training

• Where Benjamin got the idea for March Matness (and why he says it was originally a “fluke”)

• How March Matness has evolved over the years, the opportunities it has led to for Benjamin - and more!

LINKS:

https://www.instagram.com/studiogrowco

https://360pilates.com/

https://360pilates.com/blog/

https://www.instagram.com/360pilatesonline/

https://facebook.com/360pilates

https://twitter.com/360pilates

https://www.josephpilates.org/book-and-ebook-versions-of-pilates-books/ 

Mar 3, 2020

In this episode you’ll learn:

• The top three numbers that are disconnected in your business

• What mantra I follow to be in control of my business

• Where to start in owning the role of the CFO in your business • Why identifying your expenses is key

• My thoughts on replacing or renegotiating services

• Some homework I have for you…

LINKS:

https://www.instagram.com/studiogrowco

https://www.upwork.com/

http://www.fiverr.com/ 

Feb 27, 2020

In this episode you’ll learn:

• How having the right mindset makes all the difference in your success

• That knowing the value of your product and being confident in it will get you the sale

• What is the third level of listening to potential clients, and how it help identify what they are truly looking for

• How to ask potential clients to not only commit to themselves, but to your studio (and not your competitor’s)

• You have to buy in to your offer before your client will

• Why helping your client develop a short-term goal, long term goal, and then a goal that is 100% obtainable is key

LINKS:

https://www.instagram.com/studiogrowco 

Feb 25, 2020

In this episode you’ll learn:

• What a year of beta tests looked like, and how I rolled it out to various locations

• The remarkable returns our first five studios were able to produce

• The second stage of beta testing and the goals we have set for it

• A special challenge I have for you!


LINKS:

https://www.instagram.com/studiogrowco 

Feb 20, 2020

In this episode you’ll learn:

• What initially drew Katie to The Client Cure

• Competition was hard for Katie at first, but how she now sees competition in a whole new light

• The way she completely changed her self-worth by learning how to properly position her pricing

• What Katie dealt with when she needed to rebrand her company

• How building relationships the right way improved her customer intake process

• Her best tips and advice for studio owners

LINKS:

https://www.instagram.com/studiogrowco/

https://www.soultigeryoga.com.au/ 

https://www.facebook.com/BikramYogaNorthernBeaches/ 

Feb 18, 2020

In this episode you’ll learn:

• How (and why) my introductory offer continues to change even now in 2020

• What I feel is the ideal introductory offer to use, and the 4 rules to go by when creating one

• What to focus on to make your offer “sticky” (and what exactly this means!)

• How a standardized offer will provide clarity to your members • Why it needs to be scheduled

• The 5 introductory packages that are working extraordinarily well for our team right now

LINKS:

https://www.instagram.com/studiogrowco/

https://studiogrow.co/episode397/ 

https://www.ncbi.nlm.nih.gov/pubmed/10028217 

Feb 13, 2020

In this episode you’ll learn:

• How Sharon handles her consultations with clients and how this serves her clients and allows her studio to be successful at the same time

• What she does to enable her to turn her visitors into long-term clients (with a 99% conversion rate!)

• The way Sharon created a demand for her consultations, and why she believes in having a clear vision of your avatar is crucial

• How if you’re confident in the value you, your studio and your modality provide, the rest will come

LINKS:

https://www.instagram.com/studiogrowco/

https://www.pentictonlovespilates.com/

https://www.facebook.com/Pentictonlovespilates/ 

https://calendly.com/ 

Feb 11, 2020

In this episode you’ll learn:

• How I changed my perspective and the way I look at referrals

• Two different referral offers I usually have in place in my business

• Why financials are NOT the driving factor of a business

• The benefits of taking the time to build rapport, being direct and presenting the statistics (as well as having an effective onboard clients support system)

• And more!

LINKS:

https://www.instagram.com/studiogrowco/ 

Feb 6, 2020

In this episode you’ll learn:

• What the yoga and boutique fitness industry in Finland looks like now and how it’s changed since Paula started

• What brought Paula to San Francisco years ago for yoga training and how this experience helped give her the tools to be good teacher

• The challenges she faced in opening her studio and finding qualified teachers to work with her

• Paula’s ultimate vision for her business and how her membership has grown in just one short year since starting The Client Cure

• What she says is the most gratifying thing she is seeing in the work that she is doing

LINKS:

https://www.instagram.com/studiogrowco/

https://omyoga.fi/ 

Feb 4, 2020

In this episode you’ll learn:

• How I realized I really needed to grow the team as I head into my third decade of business

• The development of Studio Grow and what we saw was missing in the consulting space of our industry

• The biggest lessons we’ve learnt as we headed into 2020, including how we’re taking people on a marketing journey to get optimal results

• That digital marketing remains important – but there are things you need to be always doing

• Why you’ll need to think differently about your intro offer in 2020

• A lost opportunity that could be doing a big disservice to your clients

• Where I think franchising in the boutique fitness industry is headed

LINKS:

https://www.instagram.com/studiogrowco/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails

https://www.ncbi.nlm.nih.gov/pubmed/10028217 

Jan 30, 2020

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m looking for on it

• The Pro Forma and what this report allows us to see and do

• How regularly reviewing your payroll will benefit your business

• A monthly practice we do that will save you tons of time and headaches come tax time

LINKS:

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://gusto.com/ 

Jan 28, 2020

In this episode you’ll learn:

• How Nathania structures her email pitches to be featured in so many publications

• Why strategy plus luck, consistency and follow through will equal free advertising

• What it was like taking over a studio that held a lot of history and was owned by someone else for many years

• What were three sticking points that Nathania didn’t anticipate and how she was able to work through them

• How she now manages her time having two very busy and successful businesses

LINKS:

https://www.soulplay.yoga/

https://www.instagram.com/soulplay.yoga/

https://www.facebook.com/soulplayyoga 

https://www.soultribeadventures.com/ 

Jan 23, 2020

In this episode you’ll learn:

• What led to Suzanne joining The Client Cure

• Why her mindset upon entering the program was so important

• The first steps she immediately took when she joined and how she chose which priorities to focus on

• What this focus has allowed Suzanne and her team to do

• The way she was able to hire a part-time studio manager and the amazing success she’s achieved this year

• One thing that she wishes all studio owners new starting out

LINKS:

https://loveyogastudios.com/

https://www.facebook.com/LoveYogaStudio/

https://www.instagram.com/loveyogastudio/

https://twitter.com/loveyogastudio 

Jan 21, 2020

In this episode you’ll learn:

• The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019

• Our team’s process for creating upcoming content to release and why batching and preparation has been key for us

• Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook

• Some very exciting results we’re seeing clients get using the Google Display Network

• How you can locate and use influencers in your local area to market your business

LINKS:

https://studiogrow.co/work-with-us/

https://www.upwork.com/

https://lightroom.adobe.com/

https://www.plannthat.com/

https://www.canva.com/ 

Jan 16, 2020

In this episode you’ll learn:

• Niki Riga’s story and how she was able to leave her “yes ways” behind

• How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner

• Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion

• The way to work with difficult clients {and be kind even in difficult situations}

LINKS:

https://flexfusionstudios.com/ 

Jan 14, 2020

In this episode you’ll learn:

• How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive}

• What lead her to The Client Cure and the hesitations she had before making the leap

• The way JoAnne was able to craft time away from her business to invest in the TCC

• Strategies and processes that JoAnne has put in to place since starting TCC

• And more!

LINKS:

support@lisekuecker.com 

Jan 9, 2020

In this episode you’ll learn:

• The strategy behind successful Instagram marketing and Instagram “hot spots”

• How developing your voice will develop your brand

• The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold

• How and why you should utilize white space in your feed

• The difference between business versus personal Instagram accounts

• Why Christy has over 40 tests running at a time!

LINKS:

https://www.plannthat.com/

https://au.linkedin.com/in/christy-laurence 

Jan 7, 2020

In this episode you’ll learn:

• What led Jenny to becoming a studio owner and purchasing an already active studio

• How she was able to make slow significant changes to the studio, without it being a shock to current clients

• Her tips for moving into a leadership role and navigating relationships

• How Jenny rebranded, and what “Poser” means to her

• Don’t give it away for free…


• Jenny talks about having multiple locations and the struggle on knowing where to spend your time

LINKS:

https://poserstudios.com 

https://www.facebook.com/pages/Poser-YOGA/355479067884928 

Jan 2, 2020

In this episode you’ll learn:

• What led to Erin and her business partner Julie forming their business in 2012

• How they choose their speciality and the challenges they face in that field

• Why they decided to expand and open a second location and what it’s looked like building a team to support them in this

• Their process for finding the right location in a super-hot real estate market

• How they’ve successful introduced a membership model and why it’s been key for their clients’ health and success

• Erin’s future plans and big picture vision for the business

LINKS:

https://www.reactivept.com 

https://www.instagram.com/reactivept/ 

https://www.facebook.com/neurologicptlosangeles/ 

Dec 31, 2019

In this episode you’ll learn:

• A little bit about Erin and how she started her own business

• What can happen when you know your profit margins and total gross revenue

• Why understanding what services are the most profitable is necessary

• Your studio peak hours of profitability matters!

• Why you won’t want to expand until you’ve maxed your studio’s capacity

• How to create a profitable studio schedule

LINKS:

support@lisekuecker.com 

Dec 26, 2019

In this episode you’ll learn:

• How Pilates Anytime has made my life easier

• The story of how Kristi got into Pilates many years ago

• Why she started online with YouTube and how she realized she was the right person to be making these videos

• The story of her first launch of 20 videos and why they resonated so much with other teachers

• The way Kristi found teachers before social media was popular

• A behind-the-scenes look at Pilates Anytime

• How developing technology is affecting the industry, the way Kristi has contributed to the legacy of Pilates, and so much more

LINKS:

https://www.pilatesanytime.com

https://www.yogaanytime.com/ 

https://studiogrow.co/episode200/  (Jen Golden Zumann)

https://studiogrow.co/episode192/  (Cara Reeser)

Dec 24, 2019

In this episode you’ll learn:

• What’s really possible for your studio when it comes to revenue

• That hitting the 7-figure mark will look different for each studio

• How I calculate retention and conversion rates and why these number matter so much

• Case studies of clients we work with, including actual numbers

• An example of why the business model matters

• Strategies for employee compensation plans, pricing, profit margins and more

• A sneak peek of what’s coming up in the second part of this series

Dec 19, 2019

In this episode you’ll learn:

• How to make time to do the things that need to be done to move forward

• Ways to build the foundation for a good relationship

• The transition of memberships

• How to use delegation, teams and systems to avoid the burnout

• When you should be testing, pivoting and trying something different

LINKS:

https://barreatcdr.com/ 

Dec 17, 2019

In this episode you’ll learn:

• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

• How they have positioned themselves to succeed in all markets, regardless of location or size

• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge

• What focusing on your clients’ results can do for your business

• How to start getting creative with client types

• The tremendous opportunities that exist now by leveraging technology

LINKS:

https://f45training.com/ 

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