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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Archives
Now displaying: Page 5
Mar 10, 2022

In this episode, you will learn:

  • Maria’s journey and experience with training visually

  • About Leah’s journey online, and how shifting her business and life created the opportunity to serve even more women

  • Why gathering and the power of touch is so critical right now

  • What moving forward and bringing what you were grateful for these past two years will provide you

LINKS:

https://www.alignpilatessummit.com/

https://www.deliapilates.com/

https://www.pilates804.com/ 

https://360pilates.com/ 

Mar 3, 2022

In this episode, you will learn:

  • The true meaning of gathering, and why making time for it in your schedule is so important 


  • How the idea of gatherings has changed for each guest, and plus what it will look like for them going forward 


  • What they are most excited about for the future in their own practices 


  • The role that the Pilates’ community played throughout the pandemic in supporting its studios 


  • Lessons they are taking forward with them as they enter this new phase of re-gathering

LINKS:

https://www.alignpilatessummit.com/

https://www.deliapilates.com/

https://www.pilates804.com/

https://360pilates.com/

Feb 24, 2022

In this episode, you will learn:

  • The creative services and products that Betsy has developed to give her clients a “what’s next” option

  • How she was able to restructure her studio to accommodate what her clients were asking for

  • The challenges of building a team and adding a lot of sessions to the schedule

  • Her thoughts on the opportunity in investing in real estate

  • The systems Allison has developed to allow her to work the hours that she wants to work

  • How Studio Grow helped her with the sale processes she uses, and how her intentional intake has changed since the COVID-19 pandemic

  • The ways that automation and pre-scripted emails have changed the workflow in her business

LINKS:

https://www.balancedpilatesboutique.com/ 

Feb 17, 2022

In this episode, you will learn:

  • The tools and strategies that Pam used as she prepares to reopen her wellness center after a very successful first week of presales 


  • What she did to restructure her wellness center to be more streamlined 


  • Why Jen placed such a high importance on the client experience after opening their second location

  • 
 The ways that Jen and her team decided on a client avatar, and how they then built and developed the total experience around that

  • 
 Her thoughts and tips for asking for the reviews to build the brand 


  • How expanding can be easy {with the right processes and automation pieces in place}
Feb 10, 2022

In this episode, you will learn:

  • The first hire Julia had to make after moving to LA to begin her career as a remote owner

  • Why having the right manager in place is such an important decision to make

  • Tips for finding instructors with major talent who are also a fit for your culture

  • What happened for Julia’s business when things opened back up after the Covid lockdowns

  • What people want post-Covid, and how Julia identified it and shifted her offers to that need

  • Emily’s experience as a COO in corporate

  • Her thoughts on expectations, contacts, and incentives for instructors

  • The role that your leadership and mentorship of your team will play in the studio

LINKS:

https://www.yogabyjulia.com 

Feb 3, 2022

In this episode, you will learn:

  • The single most important factor in being successful as a remote owner

  • Key tools that Peter has used in his day-to-day operations while being a remote owner

  • The way he incorporates four different modalities within his studio

  • How Nic restructured her studio business into a life of freedom

  • A look at her luxury Pilates retreats, and what type of marketing and sales they implemented to sell them out months in advance

LINKS:

https://theroom.ae/

https://www.soulpilates.co.uk/

Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish

Jan 27, 2022

In this episode, you will learn:

  • How Leslie incentivizes her team members for teaching training in a hyper-specialized world of Pilates


  • What it looked like to offer teacher training during COVID, and how she made the leap to online training

  • The strategies behind Leslie’s teacher training that made it so successful

  • Why this teacher training was so effective in creating the best groups of Pilates teachers yet

LINKS:

https://themindfulmovement.com/

https://www.instagram.com/themindfulmovementpodcast/

https://www.facebook.com/themindfulmovementpodcast/ 

Jan 20, 2022

In this episode, you will learn:

  • What Hye Jin has done to ensure she always has a hiring funnel full of new teachers


  • How to identify new teacher talents in new cities or counties

  • Why the process of hiring a regional manager was so important for her as she they grew from two to five studios

  • The changes, shifts, and tools she sees that you can utilize in your studio this coming year

LINKS:

https://thehotroom.com/our-studios/

https://thehotroom.com/hye-jin/ 

Jan 13, 2022

In this episode you’ll learn:

  • What it means to be niche and to create a niche within a niche

  • What narrowing down to a very specific market can do for your business

  • Why so many of us often resist niching down and how it’s holding you back

  • The niches we’re noticing and the incredibly successful businesses being built within them

LINKS:

https://studiogrow.co/episode160/ 

Jan 6, 2022

In this episode you’ll learn:

• A recap of the 4 essential elements of success

• Why you can’t afford not to plan

• What you can do right now to set yourself up for success

• The key things that need to be aligned for your marketing plan to be effective

• What your 90-day plan should look like and a step-by-step process for following it

• A simple way to know if you’re working towards your goal of a 20% increase in revenue

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

Dec 30, 2021

In this episode you’ll learn:

• What identifying a BIG goal for your year will do for your business

• Who your ideal client really is and how to talk directly to that person

• What providing a judgment-free brainstorming sessions looks like and how it will transform your business

• What is a marketing plan and what it needs to be effective

• A goal without a plan is just a wish!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

Dec 23, 2021

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m looking for on it

• The Pro Forma and what this report allows us to see and do

• How regularly reviewing your payroll will benefit your business

• A monthly practice we do that will save you tons of time and headaches come tax time

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://gusto.com/ 

Dec 16, 2021

In this episode, you will learn:

  • The different needs that clients have at various stages of their lives, and how to start catering to these groups of people

  • Why now more than ever, profitability is key

  • How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers

  • The right way to start building your own virtual studio

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Dec 9, 2021

In this episode, you will learn:

  • About Peter’s background in sports, spin, and the journey he made to owning a studio

  • 
His advice on managing a studio remotely, and the challenges and successes he has had doing this

  • Why systems only take you part of the way, and how Peter always makes sure he can check in on the studio remotely

  • How to keep the lines of communication open with your team as a remote owner

  • The importance of creating standard operating procedure (SOP) manuals

LINKS:

https://theroom.ae/

https://www.instagram.com/theroomabudhabi/

https://www.facebook.com/theroomabudhabi/

https://www.linkedin.com/in/peter-pastijn-8047661/

https://www.crushcamp.com/

https://www.instagram.com/crushcamp/

https://www.facebook.com/crushcampcalgary/

https://www.linkedin.com/in/emilyslaneff/

https://trello.com/

https://slack.com/

https://www.whatsapp.com/

https://scalingup.com/book/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Dec 2, 2021

In this episode, you will learn:

  • How Emily built her first studio and the incredible lessons that she learned from this experience

  • The concept she focused on with her second location that led to it being a success in her community

  • What Emily did to navigate the government lockdowns in her country {and where she is at now in this process}

  • The way that her own workouts have evolved to listen to her body, plus how she integrates this philosophy into the services her studio offers

LINKS:

https://www.crushcamp.com/

https://www.instagram.com/crushcamp/

https://www.facebook.com/crushcampcalgary/

https://www.linkedin.com/in/emilyslaneff/ 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Nov 25, 2021

In this episode, you will learn:

  • Why keeping your clients and members top of mind in everything you do is crucial

  • The keys words we use in our mission statement that are meaningful to us

  • Tips for maximizing your online presence as a studio, and how to create and maintain emotional connections with your customers

  • Ways your front desk staff and teacher can reiterate the mission statement to everyone who enters your studio

  • How to cultivate the initial intake of your clients Painting the picture of your business to a prospect online and in the community

  • How we build the experience we give to our leads What to know about teacher expectations with the onboarding process

LINKS:

https://www.elevateyogaaz.com 

https://www.instagram.com/elevateyogaaz/

https://www.facebook.com/ElevateYogaAZ/

https://twitter.com/elevateyogaaz

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Nov 18, 2021

In this episode, you will learn:

  • Why Chris feels that the business partnership with his wife Jen is working so well

  • The importance of introducing the right technology tools into your business

  • His thoughts on the need for open lines of communication at all times

  • What are the essential keys to a successful partnership

  • Their tips and strategies for hiring a coach on your business journey

LINKS:

https://www.r1se.co.uk/

https://www.instagram.com/r1seyoga/

https://www.facebook.com/R1SEYOGA/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Nov 11, 2021

In this episode, you will learn:

  • The pivots Jasmine made in 2020 with the global pandemic, and how she says it actually worked out for the best

  • What had to happen for her to realize she needed to increase prices at the studio

  • The reasons that 2021 for her has been harder than the previous year

  • What Jasmine considers the biggest lessons that she’s taken from 2021, and how she’s applying them moving forward

  • The “win back” strategy she used with her students that were hesitant to return to in-person classes

  • 3 simple things that Jasmine has focused on to get her business through these tough times

LINKS:

https://afterglowyoga.com/

https://www.instagram.com/afterglowyogastudios/

https://www.facebook.com/afterglowyogastudios

https://www.instagram.com/jasmine.judson/

https://www.linkedin.com/in/jasmine-judson-b7158215

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Nov 4, 2021

In this episode, you will learn:

  • How Allison came to the realization that you must have a balance between hustling and flowing

  • The boundaries that she set for herself in order to build the life that she wanted

  • How the pandemic gave Allison an opportunity to reset

  • The “stool” analogy, and how to apply it to both your personal and business life

  • Why community is so important, and her best tips for finding and connecting with yours

LINKS:

https://absolutepilates.co/

https://www.instagram.com/absolutepilates/

https://www.linkedin.com/in/allisonzang

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 28, 2021

In this episode, you will learn:

  • How to deal with the day-to-day overwhelm faced as a studio owner

  • Michelle’s lessons on how to get organized right now

  • 5 things she implemented this year that made a lasting impact on her ability to show up each day

  • Tips for owning a studio and being an entrepreneur in general A look at Michelle’s favorite technology tools

LINKS:

https://risinggoddessfitness.com/

https://www.instagram.com/risinggoddessfitness/ 

https://trello.com/

https://front.com/

https://www.hatch.co/rest

https://www.balanceapp.com/ 

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 21, 2021

In this episode, you will learn:

  • Some end-of-year predictions for the boutique fitness industry

  • Ideas on what to do when you hear that a competitor’s studio is closing their doors

  • The shift that is now happening with Facebook ads {and how to adjust}

  • Two types of Google ads and why they are so hot right now

  • CRM and booking software trends and how to choose the right software

  • Staffing strategies that can really make a difference on your bottom line

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 14, 2021

In this episode, you will learn:

  • The “elephant in the room”, the Delta variant, and how studio owners should be approaching it

  • A look at cleaning protocols and why you should continue focusing on them moving forward

  • The current situation with masks, and how to clearly define when they are required in your studio

  • How to prepare for an uncomfortable few weeks in light of the new variants

  • What programs you should be offering for the time being A few words of advice concerning vaccine mandates

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

Oct 7, 2021

In this episode, you will learn:

  • Kristen’s words of wisdom on what systems to have in place for new hires

  • How to build protocols in your business for updating your systems

  • What to do when your systems are too complicated or complex

  • Her advice for approaching systems for the rest of the year, especially if you’re feeling burnt out

LINKS:

https://kristenwestcott.com/

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Sep 30, 2021

In this episode, you will learn:

• Where to start if you have zero systems in place right now

• How to go about completing tasks or implementing systems that you don’t like {but are obliged to do}

• Why it is important to have a level of personalization in your systems

• Best practices for organizing your systems

• How to make sure that you're using a system that actually translates into getting things done

LINKS:

https://kristenwestcott.com/ 

https://www.instagram.com/kristen.westcott/

https://asana.com/

https://monday.com/

https://clickup.com/ 

Sep 23, 2021

In this episode, you will learn:

  • Mindy’s tips and advice for finding the right therapist for you

  • The collaboration that exists between the movement professional and the bodyworker

  • A powerful reframe for how we should be networking

  • Ways you can start building the bodywork side of business

  • Why bodywork therapists often undervalue their services and what they charge

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

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