In this episode, you will learn:

• What Cranial Sacral Therapy is all about and how Mindy discovered it

• The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career

• Why the concept of our body “keeping the score” is so important to understand

• How Cranial Sacral Therapy differs from deep tissue massage

• The key types of bodywork that is formative in a studio setting

LINKS:

https://www.mindytotten.com/

https://www.mindytotten.com/enroll

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.

In this episode, you will learn:

• The latest on the Delta variant that is sweeping through the nation
  
  
• The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio
  
  
• Tips for working with your local health department
  
  
• My thoughts on vaccine mandates and how to handle them for employees and clients alike
  
  
• A forecast for what the next 6 weeks could look like for studio owners
  
  
• Why you absolutely cannot stop your sales and marketing efforts at this time

LINKS:

https://www.covidactnow.org/

https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• The various pivots Siobhan made during the pandemic, and how she turned the situation into a success
  
  
• One of the unusual pivots that she says helped her survive during this challenging time when many studios did not
  
  
• Advice for studio owners looking to finish 2021 off strong
  
  
• Why Patricia transitioned from Bikram Yoga to a hot yoga studio
  
  
• What she put into place in her business to grown and scale before Covid-19 impacted the industry
  
  
• Different systems you can implement to make the growing process as painless as possible
  
  
• The tremendous benefits of using sales scripts during sales appointments

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• Patty’s background and what brought her into this industry
  
  
• What her opening and reopening cycles looked like through the pandemic
  
  
• Where Patty finds a lot of her leads, and what she wasn’t tracking before that she is now
  
  
• Her criteria for finding a team member to be in charge of her sales process
  
  
• What he focus will be on in order to grow the studio moving forward

LINKS:

https://wholebodyyogastudio.com/

https://www.facebook.com/wholebodyyogastudio/

https://www.linkedin.com/in/patty-ferry-61304626/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• How Michelle built her own studio, and then the steps she took to expand it
  
  
• What mindset shifts she needed to make in order to pivot successfully when necessary
  
  
• The strategies used to build out a virtual platform for her business How they evolved from 3 to 6-month memberships, to yearly ones
  
  
• Her advice for studio owners who feel they are on a “hamster wheel” and going nowhere

LINKS:

https://corepilatesnyc.com/

https://www.instagram.com/corepilatesnyc/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• The unique challenges that Michelle and Laurial face as owners of a pole/aerial studio
  
  
• What their business model looks like, and the most impactful shift they made during the pandemic
  
  
• How they manage their team to make sure that the company’s values and mission is upheld
  
  
• What their numbers have looked like post-pandemic {since reopening}
  
  
• The main priorities Michelle and Laurial are focusing on over the next few months

LINKS:

https://risinggoddessfitness.com/

https://www.instagram.com/risinggoddessfitness/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• A breakdown of the DiSC assessment, and how it can impact the way that you lead your team
  
  
• Tips and strategies for planning summer promotions in your studio
  
  
• How to add more value for your clients {without discounting your services}
  
  
• The best way to make financial projections in your business Two important metrics to look at when analyzing your numbers

LINKS:

https://www.discprofile.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• What the Profit First system is all about
  
  
• A simple step you can take to get started on using this methodology
  
  
• Different models you can follow depending on your revenue What dividends are {and the advantages to receiving them}
  
  
• Key differences to be aware of when you have an S Corporation versus an LLC

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• Why the relationship with your landlord is the second most crucial relationship you’ll have {after the one with your team}
  
  
• The most common mistakes that occur when dealing with landlords
  
  
• How to create open lines of communication with your landlord and the benefits you’ll receive by having this
  
  
• The best ways to maintain a good relationship with your landlord
  
  
• Some of the best practices if you find yourself in a difficult situation with your landlord

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn:

• What it takes, from a personal perspective, to effectively lead your team
  
  
• Specific questions to ask yourself before starting to hire your staff
  
  
• How to identify the types of personalities that will fit both your team and your vision
  
  
• The way to discuss compensation with your employees, plus the information to share and strategies to use when doing so

LINKS:

https://studiogrow.co/episode448/

https://studiogrow.co/episode449/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• Jackie’s background in the fitness industry and how she transitioned to helping other professionals with email and Facebook ads
  
  
• What to consider with lead generation ads versus conversion ads How to really build an audience that knows, likes, and trusts you, using Facebook ads
  
  
• The way to know which type of ad to use, depending on your main goal or objective
  
  
• Why Facebook is like a Las Vegas Casino

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

In this episode you will learn:

• The big lesson I learned from my mother about the power of a brand

• The new job title I would use if I were starting over growing a studio

• What our branding process in 2017 looked like, and how look it took to complete

• The importance of a brand guide and the impact ours had on the results of our branding

• A big mistake a lot of studio owners make when branding that I want you to avoid at all costs

• Why I want you to get exceptional with your content calendar, and how our team does this

LINKS:

https://www.squarespace.com/

https://showit.co/

https://therevenueremedy.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• The one thing that Peloton focused on compared to their competitors that made all the difference

• Why their non-traditional real estate strategy has been so effective

• How they meet their clients at home by using the right platform to engage them

• What Peloton’s standardized professional experience and referral strategy looks like

• Why understanding the difference between marketing and advertising is key

LINKS:

To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode you’ll learn:

• That anxiety is normal

• What healthy anxiety for studio owners looks like

• How people will walk back through your doors again

• What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other}

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode you’ll learn:

• About Rick’s journey of innovation and how he came full circle to the model he does best

• A birds-eye view of his team and how they operate

• His thoughts on using employees or independent contractors

• What he feels is key to getting people on the right track for their goals

• The way that Rick was able to identify a demographic that needs to be served well in the fitness industry

LINKS:

https://www.rickmayo.com/

https://www.facebook.com/RickMayo101/

https://twitter.com/CoachRMayo

https://www.instagram.com/alloyptfranchise/

https://www.instagram.com/studiogrowco 

In this episode, you will learn:

• Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners}

• What an order bump is, and how to offer it the right way

• How an upsell differs from an order bump, plus the 4 options you have for where to put one

• Where the ancillary offer fits into the sales process

• Why it’s so important to understand your client’s journey when setting up your offer and sales process

• The reasons why the average square footage of studios is going to drop moving forward

• What you need to be focusing on when you downsize your studio space

• Shifts to your pricing structure that I predict will need to be made

• Why what I’m suggesting is a more profitable, sustainable, and powerful business model

LINKS:

How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• Why your branded programs absolutely need to stand out against others on the market

• What my biggest issue is when it comes to marketing and offers running in this industry

• Ways you can be original when naming your classes and one-on-one offerings

• How to determine, and then promote, your own unique methodology

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• The growing importance of marketing that focuses on the life stages of your customers

• What are some of the different needs that clients have at various stages of their lives, and how to start catering to these groups of people

• Why now more than ever, profitability is key

• How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers

• The right way to start building your own virtual studio

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• What 2020 taught us about business and the importance of planning as we move forward
  
  
• Why you need to build a path for success in order to have the best shot at achieving results
  
  
• The lessons that I’ve learned from past events such as Hurricane Katrina and the economic crisis of 2008
  
  
• How segmented-based automated marketing will be crucial for studio owners over the next few years
  
  
• What you need to do right now to implement a strategy that targets segments of your clientele

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• The process Jacey and Danielle used to plan and introduce the digital component of their business to clients

• Why they chose to build their own app {and how they did it}

• Their strategies for creating a cohesive experience with in-studio clients, those who use the app and those who livestream

• The importance of maintaining a strong human connection when using a digital strategy

• What to do, and not do, when you make a mistake…

LINKS:

https://www.janedo.com/

https://app.janedo.com/

https://www.janedo.com/schedule-jersey-city

https://jane-do-shop.myshopify.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• How Jacey and Danielle met and then formed their unique concept of Jane DO

• The challenges they faced opening their locations, and why they said these hurdles actually benefited them in the end

• The reasons they prefer to be self-funded through hard work and determination

• The way they structure the customer experience at Jane DO

• What their mindset has been during the pandemic, and how they were able to quickly pivot to an online model as soon as it hit in 2020

• How they kept their community strong as the business continued to grow

LINKS:

https://www.janedo.com/

https://app.janedo.com/

https://www.janedo.com/schedule-jersey-city

https://jane-do-shop.myshopify.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• Muneeza’s thoughts on how viruses are linked to the health issues people experience

• What virus category that tends to hurt us the most and the way that stress affects the body

• Her advice to movement practitioners when it comes to intensity of exercise

• Why women often have more energy-related problems than men do

• The important link between our health and adrenals, and her best adrenal health tips

LINKS:

https://muneezaahmed.com/

https://www.instagram.com/muneeza_medical_intuitive/

https://www.facebook.com/Health.With.Muneeza/

https://courses.muneezaahmed.com/intuitive-healing-community-2021

https://muneezaahmed.com/free-resources/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• Muneeza’s health journey and what led her to discover what she considers to be her biggest gift

• Who the Medical Medium is and the role that he played in her healing

• The moment Muneeza reached “rock bottom” and decided to take her health into her own hands

• What to know about chronic fatigue and its potential causes

• How the liver facilitates overall good health for everyone

LINKS:

https://muneezaahmed.com/

https://www.instagram.com/muneeza_medical_intuitive/

https://www.facebook.com/Health.With.Muneeza/

https://courses.muneezaahmed.com/intuitive-healing-community-2021

https://muneezaahmed.com/free-resources/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• The importance of making small changes that you can measure, and why we recommend using a rolling 13-month attrition rate versus a monthly one

• What numbers Danielle focuses on while doing planning with her clients

• A key metric to watch to get a clear impact of how new member offers are really impacting your business

• Why raising your prices is likely easier than you think {and will benefit your clients as well}

• A key piece of profitability that most studio owners are missing

• The way you can overcome money mindset issues by embracing your numbers

LINKS:

https://www.kickstartaccountinginc.net/

https://www.instagram.com/kickstartaccounting/

https://www.instagram.com/daniellehayden__oh/

https://profitplannerbookkeeping.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn:

• Why accounting and bookkeeping should be one of the very first things a business outsources

• What are the most important Key Performance Indicators (KPIs) to consider for a business

• Why I look at 13 months, instead of 12, for our yearly KPIs

• How to be analyzing your numbers during the pandemic (and beyond)

• The reasons that really knowing your numbers will make tough business decisions easier

• The 30/30/30 model we use to split the revenue generated by our business and to evaluate profitability

• Some tips and strategies for maximizing profitability with your studio’s retail

LINKS:

https://www.kickstartaccountinginc.net/

https://www.instagram.com/kickstartaccounting/

https://www.instagram.com/daniellehayden__oh/

https://profitplannerbookkeeping.com/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/