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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: Page 9
Feb 26, 2019

In this episode you’ll learn:

• How Christina created a successful boutique within her studio

• The reasons and benefits for offering retail products within your studio

• Why you should make sure what you bring into your business aligns with you and your brand {and its core values}

• Strategies for facilitating the sense of community with brand specific merchandise

• What to considering in relation to the demographics and psychographics of your members

• The importance of managing your inventory, vendor relationships, and client interests

LINKS:

https://www.embodycentralia.com 

Feb 21, 2019

In this episode you’ll learn:

• How to make time to do the things that need to be done to move forward

• Ways to build the foundation for a good relationship

• The transition of memberships

• How to use delegation, teams and systems to avoid the burnout

• When you should be testing, pivoting and trying something different

LINKS:

https://barreatcdr.com/ 

Feb 19, 2019

In this episode you’ll learn:

• A little bit about Erin and how she started her own business

• What can happen when you know your profit margins and total gross revenue

• Why understanding what services are the most profitable is necessary

• Your studio peak hours of profitability matters!

• Why you won’t want to expand until you’ve maxed your studio’s capacity

• How to create a profitable studio schedule

LINKS:

support@lisekuecker.com 

Feb 14, 2019

In this episode you’ll learn:

• How Nathania structures her email pitches to be featured in so many publications

• Why strategy plus luck, consistency and follow through will equal free advertising

• What it was like taking over a studio that held a lot of history and was owned by someone else for many years

• What were three sticking points that Nathania didn’t anticipate and how she was able to work through them

• How she now manages her time having two very busy and successful businesses

LINKS:

https://www.soulplay.yoga/

https://www.instagram.com/soulplay.yoga/

https://www.facebook.com/soulplayyoga

https://www.soultribeadventures.com/ 

Feb 12, 2019

In this episode you’ll learn:

• Why the million dollar mark may not be the best metric to celebrate

• What studios with over 50% profit margin look like

• What are ancillary services and a powerful example of what we did for the studio owners we work with

• Why the number of clients shouldn’t be the main measure of success for your studio

• What clients really want…

• How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!

Feb 7, 2019

In this episode you’ll learn:

• The strategy behind successful Instagram marketing and Instagram “hot spots”

• How developing your voice will develop your brand

• The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold

• How and why you should utilize white space in your feed

• The difference between business versus personal Instagram accounts

• Why Christy has over 40 tests running at a time!

LINKS:

https://www.plannthat.com/

https://au.linkedin.com/in/christy-laurence 

Feb 5, 2019

In this episode you’ll learn:

• What’s really possible for your studio when it comes to revenue

• That hitting the 7-figure mark will look different for each studio

• How I calculate retention and conversion rates and why these number matter so much

• Case studies of clients we work with, including actual numbers

• An example of why the business model matters

• Strategies for employee compensation plans, pricing, profit margins and more

• A sneak peek of what’s coming up in the second part of this series

Jan 31, 2019

In this episode you’ll learn:

• What nudged Heather to take the leap to open her own Yoga studio

• How she was able to take the feedback from others in the community and use that to fuel herself

• The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs

• Take a stand for the value of what you offer!

• What her views are on the expectations we put on ourselves and how she builds her tribe

• The secret behind teacher trainings

LINKS:

http://www.yogatribemn.com 

Jan 29, 2019

In this episode you’ll learn:

• A recap on identifying a retreat versus an event

• What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one}

• What is an affiliate and the importance of having a strong affiliate network

• How to provide a content calendar to you affiliates

• Strategies for tracking your sales

• What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it}

• And more!

LINKS:

Get the Growth Book now! http://www.lisekuecker.com/growthbook

https://www.infusionsoft.com/

https://www.samcart.com/ 

Jan 24, 2019

In this episode you’ll learn:

• Why there is a significant amount injuries happening in young dancers under the age of 14

• How trainers should approach young dancers wanting to also be trained in Pilates or yoga

• Why Lisa’s strategy entails teaching children to read their bodies and empower them to help heal themselves

• The progressions that have developed in the field over time and how important it is to keep up with your knowledge

• Why out of all the systems, the muscular system is usually the last to be worked on because 99% of the time muscle actually has nothing to do with it

LINKS:

https://perfectformphysio.com.au/

https://perfectformphysio.com.au/lisa-howells-story/

https://www.facebook.com/PerfectFormPhysio/

https://twitter.com/perfectformphys

https://www.pinterest.ca/perfectformphys/

https://www.instagram.com/perfectformphysio/

 

 

 

Jan 22, 2019

In this episode you’ll learn:

• How to set yourself up for profits when planning a retreat or an event

• Tips to help you in the process of choosing the right venue

• How to handle lodging {and what are the various options available} • What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them}

• The two biggest numbers you need to calculate for a successful retreat

• What is the difference between an event and a retreat

• How to calculate prices and add profits Get the Growth Book now! http://www.lisekuecker.com/growthbook    

Jan 17, 2019

Things you will learn in this episode:

• How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways

• Why they introduced kundalini yoga to the public

• The strategy they used in starting their teacher training without having a brick and mortar

• What challenges they went through that ultimately made them feel like they had to start over

• There are no rules when building your business

• Culture and community start from the top down

• What is intentional intake and how it changed Urban Yoga Chicago

LINKS:

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/

http://www.urbanyogachicago.org/

https://www.facebook.com/urbanyogachicago/

https://www.instagram.com/urbanyogachicago/ 

Jan 15, 2019

In this episode you’ll learn:

• The biggest warning I have for you in this stage

• Stick to what your clients truly need and want in this stage • Why you need a day-to-day Operations Manager

• What activity you can do here that will grow your clientele quickly

• The downfall that can come with mass diversification

• Set your business up for sale - even though it’s not for sale!

Get the Growth Book now! http://www.lisekuecker.com/growthbook

Sign up for the video series mentioned at http://www.theclientcure.net/ 

Jan 10, 2019

In this episode you’ll learn:

• Raquel’s amazing journey coming to the US to explore fitness and Barre entrepreneurship

• How the mindset and discipline needed to be a great dancer overlaps with being an effective instructor

• What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like

• Why she knew she had to take part in The Client Cure and The Revenue Remedy, and what results she achieved from them

• 3 things that really make a promotion and an example of an epic sale Raquel recently did at her studio

LINKS:

https://www.thedaileymethod.com/studios/white-rock/studio-instructors/

https://www.facebook.com/TheDaileyMethodCorporate

https://twitter.com/thedaileymethod

http://instagram.com/daileymethod

 

support@lisekuecker.com

Jan 8, 2019

Things you will earn in this episode:

• What your role needs to be in this stage and why you have to build just beyond yourself

• What I did to shift my focus in this stage to becoming a CEO

• How to investigate why things go well and why things don’t {and then build a system around it to propel you forward}

• What I looked for first when hiring someone

• How to build the most powerful type of marketing

• The differences between a sales manager, marketing and operations manager, and how you can afford to hire them

• The importance of niching down

Get the Growth Book now! http://www.lisekuecker.com/growthbook  

Jan 3, 2019

In this episode you’ll learn:

• How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time

• Why a mindset hang up had her thinking she couldn’t make her dream of being successful in the fitness world

• The biggest breakthrough that told Hanna she can make a long lasting business

• The most important lessons Hanna was able to take from “failure”

• How Hanna was able to navigate price increases with her clients • How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate

• Where Hanna wants to take Burn Theory now

LINKS:

http://www.burntheory.com.au/

https://www.facebook.com/burntheory/

https://www.instagram.com/burntheory/ 

Jan 1, 2019

In this episode you’ll learn:

• Why you need to define the difference between urgent and important when managing your tasks in this phase

• Why it is important to categorize your tasks using a matrix and identify areas that can be delegated

• The top two major parts of your business that people tend to leave off the matrix completely

• You need to build in consistent reoccurring revenue – with 90% of the products you sell doing this

• What are sales benchmarks and what you should be reaching for

• Content is king. What type of content should you be putting out there and how much?

You can get the Growth Book now at http://www.lisekuecker.com/growthbook   

Dec 27, 2018

In this episode you’ll learn:

• How Alyssa’s side hustle developed into the successful practice it is today

• What is “Yoga Therapy”

• The difference between a Yoga therapist in a private setting versus one operating from a hospital

• How she made the shift into a bigger model • Why Alyssa wanted to create the “one-stop shop” idea •

Her tips and strategies when it comes to hiring the right way

LINKS:

https://www.embarqueyoga.com

http://www.mightylotus.org/ 

Dec 25, 2018

In this episode you’ll learn:

  • What is the “wonder phase”
  • How to get your baseline operation costs right - from the beginning
  • What is a pro forma and how to use it effectively
  • The power of an average client monthly value and how you can use that to calculate a profitable business
  • What to look out for when negotiating real estate
  • Why you should have your sales and marketing systems ready before you even open your doors
Dec 20, 2018

In this episode you’ll learn:

• How 105F started out as a sought out destination

• What Maura has learned about being in a partnership

• The biggest difference in running two versus three studios

• With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page

• How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm, 365 days a year!

• The significant ways in which her business has changed over the past six months

• How and why’s Maura is building a different level of relationship

LINKS:

http://105f.com 

https://www.facebook.com/105Fyoga/

https://www.instagram.com/105fhotyoga/ 

Dec 18, 2018

In this episode you’ll learn:

  • You can’t always do it all {learn how to do what NEEDS to be done}
  • Move forward - one day at a time
  • Why communicating with prospects, old clients and staff is vital
  • How recognizing that we are in the relationship business will literally affect your income
  • How I built a community by calling 400 people!
Dec 13, 2018

In this episode you’ll learn:

  • The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
  • What mindset shift and realizations she needed to make in order to allow for this growth
  • What happened when she started to do what felt right

  • Why changes can be made in small steps and you don’t need a total overhaul all at once
  • How the introductory packages you offer mean so much to your business growth and client retention
  • Our tips and strategies for living your best life!

 

LINKS:

http://bikramtemecula.com/

https://www.facebook.com/pages/Bikram-Yoga-Temecula/186136984817373

https://twitter.com/bikramtemecula

http://www.lisekuecker.com/uncategorized/episode144/

Dec 11, 2018

In this episode you’ll learn:

  • What is “SoulCycling”
  • Why you should build a brand - not a business!
  • How to cultivate intense community 
  • Tips and strategies for leveraging a waitlist
  • Recommendations for the hiring process {Hire for spirit, then train!} 
  • And more!
     

LINKS:

https://www.soul-cycle.com/

Dec 6, 2018

In this episode you’ll learn: 

  • Why Ashley was so intrigued with the integration of yoga and psychology and how that led her to where she is today
  • What you can do to educate yourself and expand your presence as a yoga teacher
  • What is the number one tip Ashley can give you to start transforming your life today
  • How we can learn to excel in the mind, body and spirit and then give back in service 
  • What is the “hero’s journey” and how you can apply it to your life and business
  • Some of the biggest lies we tell ourselves about our journeys 
  • How to do the inner work to make the mindset shifts to improve our lives

  

LINKS:

http://ashleyturner.org/

https://www.instagram.com/ashleyturner1/

https://www.facebook.com/AshleyTurnerYoga

https://twitter.com/ashleyturner1

 

Dec 4, 2018

In this episode you’ll learn:

  • The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019
  • Our team’s process for creating upcoming content to release and why batching and preparation has been key for us
  • Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook
  • Some very exciting results we’re seeing clients get using the Google Display Network
  • How you can locate and use influencers in your local area to market your business

LINKS:

https://studiogrow.co/work-with-us/

https://www.upwork.com/

https://lightroom.adobe.com/

https://www.plannthat.com/

https://www.canva.com/

 

 

 

 

 

 

 

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