In this episode you’ll learn:
• Benjamin’s background and the way he found Pilates for the first time
• Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training
• Where Benjamin got the idea for March Matness (and why he says it was originally a “fluke”)
• How March Matness has evolved over the years, the opportunities it has led to for Benjamin - and more!
LINKS:
https://www.instagram.com/studiogrowco
https://www.instagram.com/360pilatesonline/
https://facebook.com/360pilates
https://twitter.com/360pilates
https://www.josephpilates.org/book-and-ebook-versions-of-pilates-books/
In this episode you’ll learn:
• The top three numbers that are disconnected in your business
• What mantra I follow to be in control of my business
• Where to start in owning the role of the CFO in your business • Why identifying your expenses is key
• My thoughts on replacing or renegotiating services
• Some homework I have for you…
LINKS:
https://www.instagram.com/studiogrowco
https://www.upwork.com/
In this episode you’ll learn:
• How having the right mindset makes all the difference in your success
• That knowing the value of your product and being confident in it will get you the sale
• What is the third level of listening to potential clients, and how it help identify what they are truly looking for
• How to ask potential clients to not only commit to themselves, but to your studio (and not your competitor’s)
• You have to buy in to your offer before your client will
• Why helping your client develop a short-term goal, long term goal, and then a goal that is 100% obtainable is key
LINKS:
In this episode you’ll learn:
• What a year of beta tests looked like, and how I rolled it out to various locations
• The remarkable returns our first five studios were able to produce
• The second stage of beta testing and the goals we have set for it
• A special challenge I have for you!
LINKS:
In this episode you’ll learn:
• What initially drew Katie to The Client Cure
• Competition was hard for Katie at first, but how she now sees competition in a whole new light
• The way she completely changed her self-worth by learning how to properly position her pricing
• What Katie dealt with when she needed to rebrand her company
• How building relationships the right way improved her customer intake process
• Her best tips and advice for studio owners
LINKS:
https://www.instagram.com/studiogrowco/
In this episode you’ll learn:
• How (and why) my introductory offer continues to change even now in 2020
• What I feel is the ideal introductory offer to use, and the 4 rules to go by when creating one
• What to focus on to make your offer “sticky” (and what exactly this means!)
• How a standardized offer will provide clarity to your members • Why it needs to be scheduled
• The 5 introductory packages that are working extraordinarily well for our team right now
LINKS:
https://www.instagram.com/studiogrowco/
https://studiogrow.co/episode397/
In this episode you’ll learn:
• How Sharon handles her consultations with clients and how this serves her clients and allows her studio to be successful at the same time
• What she does to enable her to turn her visitors into long-term clients (with a 99% conversion rate!)
• The way Sharon created a demand for her consultations, and why she believes in having a clear vision of your avatar is crucial
• How if you’re confident in the value you, your studio and your modality provide, the rest will come
LINKS:
https://www.instagram.com/studiogrowco/
https://www.pentictonlovespilates.com/
In this episode you’ll learn:
• How I changed my perspective and the way I look at referrals
• Two different referral offers I usually have in place in my business
• Why financials are NOT the driving factor of a business
• The benefits of taking the time to build rapport, being direct and presenting the statistics (as well as having an effective onboard clients support system)
• And more!
LINKS:
In this episode you’ll learn:
• What the yoga and boutique fitness industry in Finland looks like now and how it’s changed since Paula started
• What brought Paula to San Francisco years ago for yoga training and how this experience helped give her the tools to be good teacher
• The challenges she faced in opening her studio and finding qualified teachers to work with her
• Paula’s ultimate vision for her business and how her membership has grown in just one short year since starting The Client Cure
• What she says is the most gratifying thing she is seeing in the work that she is doing
LINKS:
In this episode you’ll learn:
• How I realized I really needed to grow the team as I head into my third decade of business
• The development of Studio Grow and what we saw was missing in the consulting space of our industry
• The biggest lessons we’ve learnt as we headed into 2020, including how we’re taking people on a marketing journey to get optimal results
• That digital marketing remains important – but there are things you need to be always doing
• Why you’ll need to think differently about your intro offer in 2020
• A lost opportunity that could be doing a big disservice to your clients
• Where I think franchising in the boutique fitness industry is headed
LINKS:
In this episode you’ll learn:
• Why in the past I’ve felt like financials have been my “nemesis”
• The single most important report to have and what I’m looking for on it
• The Pro Forma and what this report allows us to see and do
• How regularly reviewing your payroll will benefit your business
• A monthly practice we do that will save you tons of time and headaches come tax time
LINKS:
https://quickbooks.intuit.com/
In this episode you’ll learn:
• How Nathania structures her email pitches to be featured in so many publications
• Why strategy plus luck, consistency and follow through will equal free advertising
• What it was like taking over a studio that held a lot of history and was owned by someone else for many years
• What were three sticking points that Nathania didn’t anticipate and how she was able to work through them
• How she now manages her time having two very busy and successful businesses
LINKS:
https://www.instagram.com/soulplay.yoga/
In this episode you’ll learn:
• What led to Suzanne joining The Client Cure
• Why her mindset upon entering the program was so important
• The first steps she immediately took when she joined and how she chose which priorities to focus on
• What this focus has allowed Suzanne and her team to do
• The way she was able to hire a part-time studio manager and the amazing success she’s achieved this year
• One thing that she wishes all studio owners new starting out
LINKS:
https://www.facebook.com/LoveYogaStudio/
In this episode you’ll learn:
• The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019
• Our team’s process for creating upcoming content to release and why batching and preparation has been key for us
• Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook
• Some very exciting results we’re seeing clients get using the Google Display Network
• How you can locate and use influencers in your local area to market your business
LINKS:
In this episode you’ll learn:
• Niki Riga’s story and how she was able to leave her “yes ways” behind
• How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner
• Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion
• The way to work with difficult clients {and be kind even in difficult situations}
LINKS:
In this episode you’ll learn:
• How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive}
• What lead her to The Client Cure and the hesitations she had before making the leap
• The way JoAnne was able to craft time away from her business to invest in the TCC
• Strategies and processes that JoAnne has put in to place since starting TCC
• And more!
LINKS:
In this episode you’ll learn:
• The strategy behind successful Instagram marketing and Instagram “hot spots”
• How developing your voice will develop your brand
• The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold
• How and why you should utilize white space in your feed
• The difference between business versus personal Instagram accounts
• Why Christy has over 40 tests running at a time!
LINKS:
In this episode you’ll learn:
• What led Jenny to becoming a studio owner and purchasing an already active studio
• How she was able to make slow significant changes to the studio, without it being a shock to current clients
• Her tips for moving into a leadership role and navigating relationships
• How Jenny rebranded, and what “Poser” means to her
• Don’t give it away for free…
• Jenny talks about having multiple locations and the struggle on knowing where to spend your time
LINKS:
In this episode you’ll learn:
• What led to Erin and her business partner Julie forming their business in 2012
• How they choose their speciality and the challenges they face in that field
• Why they decided to expand and open a second location and what it’s looked like building a team to support them in this
• Their process for finding the right location in a super-hot real estate market
• How they’ve successful introduced a membership model and why it’s been key for their clients’ health and success
• Erin’s future plans and big picture vision for the business
LINKS:
In this episode you’ll learn:
• A little bit about Erin and how she started her own business
• What can happen when you know your profit margins and total gross revenue
• Why understanding what services are the most profitable is necessary
• Your studio peak hours of profitability matters!
• Why you won’t want to expand until you’ve maxed your studio’s capacity
• How to create a profitable studio schedule
LINKS:
In this episode you’ll learn:
• How Pilates Anytime has made my life easier
• The story of how Kristi got into Pilates many years ago
• Why she started online with YouTube and how she realized she was the right person to be making these videos
• The story of her first launch of 20 videos and why they resonated so much with other teachers
• The way Kristi found teachers before social media was popular
• A behind-the-scenes look at Pilates Anytime
• How developing technology is affecting the industry, the way Kristi has contributed to the legacy of Pilates, and so much more
LINKS:
https://www.pilatesanytime.com
https://studiogrow.co/episode200/ (Jen Golden Zumann)
https://studiogrow.co/episode192/ (Cara Reeser)
In this episode you’ll learn:
• What’s really possible for your studio when it comes to revenue
• That hitting the 7-figure mark will look different for each studio
• How I calculate retention and conversion rates and why these number matter so much
• Case studies of clients we work with, including actual numbers
• An example of why the business model matters
• Strategies for employee compensation plans, pricing, profit margins and more
• A sneak peek of what’s coming up in the second part of this series
In this episode you’ll learn:
• How to make time to do the things that need to be done to move forward
• Ways to build the foundation for a good relationship
• The transition of memberships
• How to use delegation, teams and systems to avoid the burnout
• When you should be testing, pivoting and trying something different
LINKS:
In this episode you’ll learn:
• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide
• How they have positioned themselves to succeed in all markets, regardless of location or size
• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge
• What focusing on your clients’ results can do for your business
• How to start getting creative with client types
• The tremendous opportunities that exist now by leveraging technology
LINKS:
In this episode you'll learn:
• How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection
• What being fearless and true to you and your brand by revisiting your mission over and over will do for your business
• What Natalie’s business looked like before The Client Cure and how they were able to become more intentional with their processes, follow throughs and conversion rates
• The three most influential changes that they made in their business
• How Vasu plans to grow and implement processes and tips from TCC to other parts of their business
LINKS: