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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: Page 11
Sep 17, 2019

In this episode you’ll learn:

• What initially drew Katie to The Client Cure

• Competition was hard for Katie at first, but how she now sees competition in a whole new light

• The way she completely changed her self-worth by learning how to properly position her pricing

• What Katie dealt with when she needed to rebrand her company

• How building relationships the right way improved her customer intake process

• Her best tips and advice for studio owners

LINKS:

http://www.theclientcure.net

https://www.soultigeryoga.com.au/

https://www.facebook.com/BikramYogaNorthernBeaches/ 

Sep 12, 2019

In this episode you’ll learn:

• What Rachel has she learned so far in her journey as a new franchisee owner

• The way she was able to massively increase her conversion rate during the first few weeks of TCC

• Why implementing a plan to increase her social media activity was exactly what Rachel needed

• How Rachel started putting more focus on retaining clients

• What you can do to save $20,000 in your business this year

• Rachel’s exciting plans for the future of her business!

LINKS:

http://www.theclientcure.net

https://thebarrecode.com/studio/sunnyvale/

https://www.facebook.com/BarreCodeSouthBay/

https://www.instagram.com/barrecode_southbay/ 

Sep 10, 2019

In this episode you’ll learn:

• The biggest pitfall or gap found in most small boutique studios websites

• How to start profiling your ideal customer and then using that information in all your marketing efforts

• The impact that “overdoing” your website has on your potential clients

• Changes that you can make to your website today that will dramatically improve its effectiveness

• Why mobile “find-ability” is critical

• Fernando’s thoughts on the current trends in the industry

LINKS:

http://www.theclientcure.net

https://www.cuisinteractive.com/

fernando@cuisinteractive.com

Text 954-478-9255 to set up a call with Fernando!

https://www.facebook.com/cuisinteractive 

Sep 5, 2019

In this episode you’ll learn:

• What the Yoga Blessings Fund is all aobut and how Adeline Yoga gives back

• How and why Heather created Adeline Yoga to flourish in the social justice field

• The way that changing her pricing structure really helped fuel the social justice work Adeline Yoga has been able to

• How creating the right culture in your studio can really elevate your business

• That transparency is key to having both a successful business and team culture

LINKS:

https://www.wellnessliving.com/  *mention Lise & Maura sent you!

http://www.theclientcure.net

https://www.adelineyoga.com/

https://www.instagram.com/adelineyogastudio/

https://www.facebook.com/AdelineYogaStudio

Emergent Strategy by Adrienne Maree Brown

Sep 3, 2019

In this episode you’ll learn:

• What to keep in mind if you’re setting up a referral system {and why you need to be using referrals in your business}

• What to say to “plant the seed” for referrals from new members

• How to create a really effective membership referral program

• The “one month referral” contest and other strategies on what to use to incentivize your customers

• What to do with the leads that come in, the best way to follow up, and more!

LINKS:

http://www.theclientcure.net 

Aug 29, 2019

In this episode you’ll learn:

• Chris’s intriguing background and journey, and how he ended up where he is today

• The philosophies he’s used that’s worked for him {in both business and life in general}

• What led to a major transformation in his life in November 2016 and the lessons he learned from this experience

• How Chris learned that riches are more than just money or “things”

• The way he and his wife have built their business and the role that reviews, testimonials and solid all-around customer service has played

• Why he decided to do The Client Cure and the results he’s seen since implementing what he’s learned from it this year

• What’s next for Chris and the exciting vision he has for the business

LINKS:

https://www.wellnessliving.com/ *mention Lise & Maura sent you!

http://www.theclientcure.net

https://r1se.co.uk/

https://www.instagram.com/r1seyoga/

https://www.facebook.com/R1SEYOGA/

https://twitter.com/R1SEYOGA 

Aug 27, 2019

In this episode you’ll learn:

• Some of the stories that studio owners are telling themselves about their time management

• Why time management is all about organization – and you can’t plan or schedule the unexpected!

• The steps to take to being organizing your schedule {plus the questions you need to ask yourself in order to do it}

• Best practices for eliminating distractions and an example of what Cherise’s daily schedule looks like

• How you can use delegation and outsourcing to make your life so much easier

• What Cherise means when she says “it’s about working smarter, not harder”

LINKS:

http://www.theclientcure.net

https://www.upwork.com/ 

Aug 22, 2019

In this episode you’ll learn:

• A recap of the 4 essential elements of success

• Why you can’t afford not to plan

• What you can do right now to set yourself up for success

• The key things that need to be aligned for your marketing plan to be effective

• What your 90-day plan should look like and a step-by-step process for following it

• A simple way to know if you’re working towards your goal of a 20% increase in revenue

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

Aug 20, 2019

In this episode you’ll learn:

• What identifying a BIG goal for your year will do for your business

• Who your ideal client really is and how to talk directly to that person

• What providing a judgment-free brainstorming sessions looks like and how it will transform your business

• What is a marketing plan and what it needs to be effective

• A goal without a plan is just a wish!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

Aug 15, 2019

In this episode you’ll learn:

• Why our first Studio Grow live client event was such an amazing experience for everyone involved

• A recap of the event and some of the key topics that were covered by the coaches and presenters

• The one single change that many of the attendees credited for the biggest impact in their businesses

• Myken’s big takeaway and why she’s so excited for next year’s event

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

Aug 13, 2019

In this episode you’ll learn:

• How to start building relationships personally in the community

• The ways Christine utilized flyers and word of mouth in her pre-sales strategies

• What the client journey through wellness consultations looks like

• What to do to automate the “personal touches” that can make all the difference in your business

• Why a membership mindset shift is so crucial to both yours and their success

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.cbarre.com

https://www.facebook.com/Cbarretoronto

https://www.instagram.com/cbarretoronto/

https://www.canva.com/ 

Aug 8, 2019

In this episode you’ll learn:

• The story of how Amber and Bradi started their business and have gotten to where they are today

• How they were able to find their niche – and just go with it! • What they do to create community and culture and the challenges they face as an independent studio

• Why they say that moving to a membership model changed everything for them

• The way they sell without being “salesy” and the role of their “flight co-ordinator”

• What they feel they have that is really making them stand out in their marketplace

• The biggest takeaway from running their business that they wish they had known sooner!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://www.elevateyogaaz.com/

https://www.facebook.com/ElevateYogaAZ/

https://www.instagram.com/elevateyogaaz/ 

Aug 6, 2019

In this episode you’ll learn:

• What are the types of brain waves that exist and what Muse is actually tracking

• What happens when you use the Muse and move into a mediation?

• How Muse can be a mirror into your mind

• Using Muse at home {and at the studio}

• Why you are not your thoughts

• What surrounding yourself with your champions will do for your life and business

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://choosemuse.com/

https://www.instagram.com/choosemuse/ 

https://www.facebook.com/choosemuse

https://twitter.com/ChooseMuse

https://www.linkedin.com/in/arielgarten/

Book Mentioned: A Symphony in the Brain by Jim Robbins

Aug 1, 2019

In this episode you’ll learn:

• Jacob introduces the last two systems for learning the psychology of behavior modification

• The habit cycle and changing the way we perceive things

• Why working on your behaviors before stepping foot in the studio is critical to do

• Ways to add new behaviors and eliminate the old ones

• How momentum and motivation work in tandem in the process of behavior modification

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://jacobandreae.com/

https://business.facebook.com/jacobandreaefitness/ 

Jul 30, 2019

In this episode you’ll learn:

• How Jacob initially became interested in the science of behaviour

• NLP training and how Jacob uses it in his business to be able to speak and communicate

• That motivation is made of pain and pleasure

• How to start identifying the difference between a routine and a habit • What is really happening on a cellular level

• A routine is made up of four systems, and what Jacob system introduces first to his clients

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://jacobandreae.com/

https://business.facebook.com/jacobandreaefitness/ 

Jul 25, 2019

In this episode you’ll learn:

• The best approach for responding to a negative review

• How to be the business owner people want to engage with {over and over}

• Tips on removing a review on Yelp, Google and Facebook

• Why your response has power

• Ways to give your clients the opportunity to take care of your business

LINKS:

http://www.theclientcure.net 

http://studiogrow.co/ads2019

 

Jul 23, 2019

In this episode you’ll learn:

• What led me to starting a small consulting business

• Why we decided that my business needed a shift

• How our business intentions resulted in the naming of our business

• Why it took a year to launch new branding and website

• How I’m really look forwarding to meeting my staff in the upcoming weeks!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

Jul 18, 2019

In this episode you’ll learn:

• The story behind how Maggie named her studio and what led her on her entrepreneurial journey

• How yoga got her through a very tough time in her personal life

• Why she says that yoga is about the mental as much as the physical aspect

• A breakdown of Maggie’s clientele and the unique offerings she provides to her clients

• The toughest part about transitioning from a manager to a business owner

• What success is to Maggie – and it’s not making millions of dollars!

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://homegrownyogaky.com/

https://www.facebook.com/homegrownyogaky

https://www.instagram.com/homegrownyogaky/ 

Jul 16, 2019

In this episode you’ll learn:

• The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten

• How I learned to really start to trust people

• What KPIs and metrics are {and why you need to know them}

• The ways I maintain a positive mindset momentum, even in the face of significant health challenges

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

Jul 11, 2019

In this episode you’ll learn:

• Why you need to stop “DIY’ing” and take yourself to a place of growth

• Sales and revenue is Number 1

• How to be direct about your expectations and struggles with your employees

• Ways to be a good leader, and the reasons you should never stop seeking out mentors

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

Book Mentioned: Business Brilliant by Lewis Schiff

Jul 9, 2019

In this episode you’ll learn:

• What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field

• How a burnout led to her next business endeavour

• The role that mindset and the mental game has played in the development of her career

• How significant health issues have impacted Angie both physically and mentally {but not stopped her from building a thriving business}

• Ways to find the support to help you succeed

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://konsciousbodyfitness.com/

https://www.facebook.com/Konscious-Body-Fitness-305528369505386/

https://www.instagram.com/konsciousbodyfitness/ 

Jul 4, 2019

In this episode you’ll learn:

• How seasons of turmoil led to incredible opportunities for Misty

• The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring}

• Her biggest challenges with opening her second studio

• How a work relationship changed Misty’s mindset and moved her business forward

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://www.dragonflypilates.com/

https://www.facebook.com/DragonflyPilates/

https://twitter.com/dragonflynews

https://www.instagram.com/dragonflypilates/ 

Jul 2, 2019

In this episode you’ll learn:

• How an interest in fitness turned into Annie dedicating all of herself and her business to changing lives of her clients

• The way her niche and area of focus came to be

• Why you need to recognize the power in your failures

• The reasons Annie chose to go against the group model

• How she markets herself and why her referral program is

• Annie’s tips and strategies for harnessing the power of your team

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://upswingpilates.com/

https://www.facebook.com/upswingannie

https://twitter.com/upswingpilates 

Jun 27, 2019

In this episode you’ll learn:

• What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer}

• How she turned her business dreams into a reality

• The ways Valerie is able to make it work with multiple business partners

• How she developed their systems and processes, going from “reactive” to “active” mode

• What charging people correctly and not discounting can allow your business to do

• Why she moved to membership model for the business and what the process looked like

• How Valerie has completely transformed her business by changing the conversation with her customers

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

https://lumayoga.com/

https://www.facebook.com/LumaYoga/

https://www.instagram.com/lumayoga/ 

Jun 25, 2019

In this episode you’ll learn:

• How I know that perfectionism doesn’t exist and what we should be focusing on instead

• What these “mistakes” have taught us and allowed our businesses to do

• What can happen when you enter into an agreement with the wrong landlord and some warning signs to look for

• Why successfully negotiating a lease is one of the most crucial steps in getting your business off the ground

• What to consider when developing a solid exit plan and the important role of developing processes and systems

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019 

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