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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: December, 2017
Dec 28, 2017

We’re ending 2017 with another of the “Best Of” series, and today we’re talking all about marketing funnels: what exactly they are, why you need them in your business and how you can implement them to achieve maximum results!

Dec 26, 2017

We’ve been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is, most of us are confronted with one question by new prospective clients: How much do you cost? There are three ways you can answer this that will make all the difference to turning that prospect into a long-term client!

Dec 21, 2017

We are right in the middle of our “Best Of” series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I’m ready to expand my team, but I have no idea how to pay them? In this episode, we’re going to be breaking down the different pay plans, exactly who we’ve used each pay plan for on own team and the pros and cons of all of them. Trust me when I tell you, this is a must listen to episode if you’re looking to build a team!

Dec 19, 2017

We’re in the middle of our “Best Of” series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don’t want to miss!

Dec 14, 2017

I am so excited you’re joining me again for our “Best Of” series. You’re going to be getting access to some of the biggest episodes we’ve aired, and today’s was one we probably received the most feedback from. I’m talking about how writing out a life plan enabled me to work less than 20 hours a week while building a multi-milllion dollar company. Trust me when I tell you, this same type of work/life balance is available for you too!

Dec 12, 2017

In this episode you’ll learn:

  • How to develop a hiring process {and how to read through more than just a resume!}

  • Ways to deal with “cold traffic” hiring 
  • Why I decided to hire someone with no certifications or experience… 

  • How I was able to protect myself while paying to certify my inexperienced new hires

  • Why I empower my managers and why I reward for referrals!

 

Dec 7, 2017

In this episode you’ll learn:

  • Adriene’s amazing journey – and how it all started on YouTube!
  • Her advice on how to find what feels good to you…
  • Why travelling to do workshops is such a big part of her business
  • How they decided on the audience they wanted to target with videos
  • The moment she says she knew the business was really “taking off”
  • Ways the YouTube business has evolved into so much {and her future vision}
  • Why Adriene is committed to still learning and prioritizing her community {even as the numbers grow}!
Dec 5, 2017

In this episode you’ll learn:

  • Why you absolutely need to know who you are when it comes to website optimization!

  • The reason you shouldn’t spend a fortune on your site when first starting your business
  • What are the basics you need on your website when first starting out

  • Why evoking emotion in your demographic is so important when it comes to your website

  • Let the data tell the story of what works {and what doesn’t}

  • What type of content should be on your website… 
  • Email software suggestions and more!

 

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