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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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All Episodes
Archives
Now displaying: April, 2017
Apr 27, 2017

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re looking at referrals done right, because you do not have to do this in a sleazy way. Every client has an opportunity to literally become three more clients if you just inject in these simple systems to draw word-of-mouth marketing right into your business.

Apr 25, 2017

In this episode you’ll learn:

  • How to apply the knowledge learned from building one business use it in other industries

  • When signing a lease, should you get an attorney?

  • The biggest challenge Liana faced when hiring

  • How Liana overcame the challenges of working with independent contractors

  • The process she uses for hiring

  • Why revenue can increase, but profit margins stay the same!

 

Apr 20, 2017

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, I’m sharing how you can add $1,000 each month to your business. Now, this may not sound like a lot to you, or it could sound like a fortune, but this amount literally can be a life-changer. Today, I want to show you how you can create more freedom in your life and business!

Apr 18, 2017

In this episode you’ll learn: 

  • How an injury introduced Johdi to Pilates and a life-threatening event allowed her to take the leap she needed
  • What services set hers apart from other Pilates centers
  • How Johdi ended up with four times the clients in one just month
  • How she is able to incorporate flexibility for her children into her work schedule
  • Johdi’s plan to serve people with severe movement disabilities
  • Why she feels her “Crash and Learn” is still yet to come
  • Why you NEED to invest in a good coach!
Apr 13, 2017

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, we’re looking at 7 mindset shits you’ve got to make to build an epic empire. One thing that I’ve learned extensively over this last decade is that the biggest thing holding you back is what’s sitting in your head!

Apr 11, 2017

In this episode you’ll learn:

  • How Melanie was able to use her weakness as a positive catalyst into entrepreneurship
  • How being a professional dancer helped her with the stresses of becoming a Pilate’s instructor
  • The ways she was able to make decisions when her business was going through ups and downs, month-after-month…
  • Memberships changed Melanie’s business!
  • The one biggest thing she’s learned since her business has taken a new direction
Apr 6, 2017

Over the next four weeks, we’re deep diving back in to some of the most important and impactful episodes we’ve had over our last 100 shows! This week, it’s time to look at three ways to answer my least favorite question: how much do you cost? We’ve all been there and we’ve all heard it, now it’s your chance to know how to take price out of your prospect’s mind and instead inject the value of your services.

Apr 4, 2017

In this episode you’ll learn: 

  • How personal tragedy helped Christina go after her passion in life
  • Why building a business is like building a fire!
  • Why starting a business in a small town was actually a big advantage for Christina
  • What kind of strategy she used when introducing a new product to her conservative town
  • How moving her clients to a membership plan allowed her to grow her business and while truly helping them transform their bodies
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