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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Now displaying: 2024
Apr 25, 2024

607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business"

Apr 18, 2024

606 - Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?

Apr 11, 2024

Episode 605 - The ABC's of brand building with host Lise Kuecker

Apr 4, 2024

Are your team members evolving?

It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do.

If this sounds like your cup of tea, you're in for a treat! 

Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development.

In this return of EPISODE 566, Amanda opened up about her tried-and-true methods for effective feedback, goal setting, and empowering her team. 

Here's a sneak peek at what she shared:

  • Feedback Loop: The art of giving feedback and goal setting that actually leads to change (Yes, it's possible).
  • 6-Step Process: Amanda's personal approach to development conversations that work. It's a six-step process that's all about breaking the ice, getting employee feedback first, giving feedback, and more.
  • Communication: The magic of open-ended questions and how they can help your employees open up and share.
  • Employee Empowerment: Empower your team to take ownership of their roles and processes for better performance.

Remember, a well-oiled team is the heart and soul of a booming boutique fitness studio. 

Let’s listen and learn, together.

So grab your notepad and tune into EPISODE 566.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Mar 28, 2024

Y'all,

Turns out, pumping iron and pumping your brain go hand in hand.

It’s science…

In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out.

Here’s what we’re diving into:

  • Mind Over Matter: How fitness feeds your brain as much as your muscles.
  • True Talk: Why being real with your clients builds more than just muscle.
  • Niche Knowledge: The power of knowing a lot about a little in the fitness world.
  • Community First: Fitness spaces that feel more like a family reunion than a gym.
  • Future Fit: Imagining a world where fitness wisdom leads the way.

This episode is more than just fitness talk.

It’s about shaping the future of how we move and think.

Grab your water bottle and tune into Episode 603. 

Catch you there.

With grit and gratitude,

Lisé

 

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Mar 21, 2024

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

Mar 14, 2024

Y'all,

What’s your superpower? 

For Jasmine, it’s mindfulness.

In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.”

Here's the scoop:

  • Mindfulness Meets Muscle: How her mindfulness approach reshaped her fitness studios and created a global community.
  • Breathing Through Business: Why focusing on breath isn’t just for yoga—it's for business meetings, too.
  • Set Intentions, See Results: Why setting intentions isn’t fluffy; it’s strategic, for both health and business wins.
  • Bouncing Back Better: From personal lows to professional highs, resilience is Jasmine’s jam.
  • More Than a Workout: Creating a place where fitness and well-being merge.

Jasmine's story proves mindfulness doesn’t just build a better body…

It builds a better business and community.

So plug in and press play on Episode 601 – let Jasmine inspire your next big move.”

Catch you there.

With grit and gratitude,

Lisé

 

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Mar 7, 2024

Y'all,

This one's not just another episode; it's a milestone!

Episode 600 drops us into the lives of five fearless studio owners, all who've danced with chaos and led it into a waltz of success. 

Ever thought success was a clean, straight path? Let's rethink that.

As we crack open the doors to these unique journeys, we're celebrating the resilience, ingenuity, and heart it takes to turn the tides of the fitness industry.

Here’s what we’re getting into:

  • Michael Abbott’s Aussie Comeback: How rethinking strategy from the ground up can lead to unexpected triumphs.
  • Leslie Parker's Canadian Resilience: The power of community in turning prolonged closures into a growth catalyst.
  • Bill’s Tech-Savvy Transition: From IT to fitness, Bill leverages his tech prowess for operational magic in the US.
  • Lindy’s Cali Evolution: How a chance meeting and bold decisions propelled her studio to thrive against the odds.
  • Catherine Hebb’s UK Growth Tale: Catherine’s leap from Pilates enthusiast to multi-studio success story is nothing short of inspiring.

These stories are straight from the heart of the fitness industry.

Proving passion and innovation can conquer even the toughest challenges.

So grab your headphones and tune into Episode 600.

Catch you there.

With grit and gratitude,

Lisé

 

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Feb 29, 2024

Y'all,

Joshua Poole didn't just survive managing a fitness studio during the pandemic.

He turned chaos into a 15% revenue increase month over month.

From front desk to fitness mogul, his journey is the blueprint we've been missing.

Here’s the scoop:

  • Big Moves from Small Beginnings: How starting at the front desk set Joshua up for big-time success.
  • The Pandemic Pivot: Turning crisis into opportunity and coming out stronger on the other side.
  • Membership Magic: Why locking in your clients with commitment-based memberships can be a game-changer.
  • Community is Everything: Building a fitness family that keeps clients glued to your studio.
  • Selling Without Selling Out: Mastering the art of authentic sales to boost memberships and keep your studio buzzing.

If you've been looking for a sign to shake things up – this is it.

Tune into Episode 599 for a masterclass in making it big in boutique fitness.

Catch you there.

With grit and gratitude,

Lisé

 

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Feb 22, 2024

Y'all,

Ready for some serious inspo?

In Episode 598, we’re diving deep with Khadija Harmi, a true force of nature in the Middle East fitness scene.

Khadija isn't just any entrepreneur…She's a mom, a Pilates guru, and the brain behind a game-changing fitness studio. 

From a corporate desk to the heart of Kuwait's fitness scene…Khadijah’s journey is a story passion-driven entrepreneurship.

Here’s what we unpack:

  • Global Flair, Local Impact: Khadija’s world travels have infused her studio with a unique vibe that's all about bridging cultures.
  • Leap of Faith: How she traded office life for the studio lights and never looked back.
  • Mentorship Magic: Spotting a gap in qualified instructors, Khadija turned challenge into opportunity by nurturing home-grown talent.
  • Community First: Her studio is more than a place to sweat; it’s where heart meets hustle.

If Khadijah’s story doesn’t light a fire in your belly, check your pulse!

So let’s dive into Episode 598 and soak up all that inspiration.

Catch you there.

With grit and gratitude,

Lisé

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER.

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Feb 15, 2024

Y'all,

In every challenge lies an opportunity.

And nobody knows that better than Janine Franke.

In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France. 

Here’s what we’re getting into:

  • Finding Gold in a Sea of Challenges: How the scarcity of qualified yoga instructors led her to start her own teacher training. 
  • Multistyle Magic: Offering everything from yin to aerial yoga, showcasing the power of diversity in keeping things fresh and appealing.
  • Adapting and Thriving: Janine’s approach to keeping her team engaged and growing post-COVID
  • Community at the Core: The focus on quality, community, and unmatched customer service that sets her studios apart.

Janine's approach?

 Viewing every hurdle not just as an obstacle, but as an opportunity to grow and innovate.

So plug in to Episode 597 for insights and inspiration from Janine's playbook.

Catch you there.

With grit and gratitude,

Lisé

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER.

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Feb 8, 2024

Y’all,

Just when we thought we'd seen it all…2024 rolls in with its bag of surprises.

From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle.

In our latest chat – Episode 596 – we're lucky to have Coach Elle and Alina with us.

They’re diving deep into what's cooking in the UK's fitness kitchen. 

And ready to spill the tea on everything you need to know.

Here’s the lowdown in bite-size bits:

  • Team Challenges: Our crew’s changing. Time to whip up our own all-star trainers?
  • Workout Refresh: Out with the old intensity, in with Pilates, yoga, and all-around wellness.
  • Hybrid Hustle: Remote work’s reshaping our offerings. Flexible classes, anyone?
  • Eco & Inclusion Moves: Small eco steps + a welcoming vibe = big wins.
  • Mental & Physical Fitness: Pairing up with pros to cover all wellness bases.
  • Economic Navigate: Pinching pennies? Offering value and exploring new markets (hey, active elders!) could be key.
  • Tech & AI: Spicing up our offerings with AI but keeping it real.

2024’s all about setting the pace, mixing it up, and staying ahead.

Let’s get to it.

So grab your headphones and let’s dive into Episode 596!

Catch ya there.

With grit and gratitude,

Lisé

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER.

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Feb 1, 2024

Y’all,

 

Big News from the North!

 

And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily?

 

In Episode 595, they're not holding back. 

 

They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada.

 

(Our Canadian friends are in for a treat!)

 

Quick Sneak Peek:

  • Trust Your Instincts: Hannah's journey from tech to top-notch studio owner.

  • Beyond the Gym: Transforming spaces into holistic wellness havens.

  • Community Vibes: Creating more than just client lists – but families!

  • Niche is Rich: Leveraging unique offerings for standout success.

  • Wellness Integration: Merging fitness with nutrition and mental health.

 

We’re diving deep into the real “boots on the ground” insights from those who are living it every day.

 

Time to turn this info into action.

 

Pop in your earbuds, and let's jump into Episode 595. 

 

Catch ya there!

With Grit and Gratitude,
Lise

 


 



PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

 

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.

 

Here is the LINK TO REGISTER.



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jan 25, 2024

2024 is here, and guess what? 

 

It's time to shake things up. 

 

Traditional tactics? They're taking a backseat. 

 

It’s time to embrace the future.

 

In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world. 

 

Let’s dive in: 

  • Video Vibes: It's all about getting personal. Think stories that connect, not just content that sells.

  • Social Media Magic: We're talking Instagram glow-ups and making those DMs work overtime.

  • Community Collabs: Making local connections that count.

  • UX that Rocks: Your website and app? Let's make 'em smooth, so your clients glide through them.

  • Merch that Moves: Ever thought of turning that blank studio wall into a merch wonderland? Let's get into it.

 

Why should you care about all this?

 

Because these aren’t just trends…they're the keys to making your studio standout in 2024. 

 

We're not just talking – we're walking you through applying these tactics..

 

So tune into EPISODE 594 for a dose of inspiration, laughter, and some solid business insights.

 

Catch you there!

 

With Grit and Gratitude,

 

Lise

 

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

 

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.

 

Here is the LINK TO REGISTER.



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jan 18, 2024

Y’all - Buckle up for this one!

 

Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota? 

 

That’s Cathryn.

 

In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey. 

 

From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all.

 

Here’s the scoop:

  • Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies of Fargo, bringing a wave of Pilates love with her.

  • From Zero to Hero: Discover how she turned a passion into a thriving Pilates hub in a place where Pilates was practically a foreign word.

  • Resilience Redefined: Cathryn gets real about overcoming personal tragedy and drawing strength from her tight-knit community.

  • Business, but Better: She’s not just running a studio; she’s evolving it to resonate with the needs of her town and her own life goals.

  • Fargo’s Fitness Facelift: Cathryn reimagines her studio as a place where Pilates meets holistic wellness, creating a total mind-body haven.

  • Cathryn’s Life Lessons: Listen in for some golden nuggets on navigating the ups and downs of studio ownership, embracing change, and trusting your path.

 

Cathryn’s building more than a studio.

 

She’s building a space where fitness meets community, support, and healing.

 

And it’s amazing.

 

Tune into EPISODE 593 for a dose of inspiration, laughter, and some solid business insights.

 

Catch you there!

 

With Grit and Gratitude,

 

Lise

 

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

 

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.

 

Here is the LINK TO REGISTER.



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jan 11, 2024

Y'all - Meet Magda.

 

Who's Magda? 

 

Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower. 

 

Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends.

 

In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee that sets Pharonik Pilates apart. 

 

Here’s what’s in store:

  • Pilates and Beyond: Discover how Magda turned her personal transformation into the birth of Pharonik Pilates.

  • From the Basement to the Big Leagues: Trace her incredible rise from a humble home studio to a thriving fitness hub.

  • The Triple Threat: Uncover the magic of combining Pilates, Guruda, and Bungee for a fitness experience like no other.

  • Overcoming Challenges: Find out how Magda navigated the pandemic and kept her fitness dream thriving.

  • The Secret Sauce: Get the inside scoop on what makes Pharonik Pilates a standout in Denver’s fitness landscape.

  • Magda’s Golden Rule: Learn her invaluable advice for enduring business success and staying true to your fitness passion.

 

Magda rewriting the playbook on how to make a mark in the fitness world. 

 

And let me tell you, her story is one we all need to hear and learn from.

 

Inspired yet?

 

Plug in your headphones and hit play on EPISODE 592.

 

Catch ya there!

 

With Grit and Gratitude,

 

Lise



PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

 

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.

 

Here is the LINK TO REGISTER.



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

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