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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
Archives
Now displaying: May, 2018
May 31, 2018

In this episode you’ll learn:

  • How 105F started out as a sought out destination

  • What Maura has learned about being in a partnership

  • The biggest difference in running two versus three studios

  • With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page

  • How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm, 365 days a year!

  • The significant ways in which her business has changed over the past six months

  • How and why Maura is building a different level of relationship
May 29, 2018

In this episode you’ll learn:

  • Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads 

  • Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact

  • What works for your market and how to test and measure it so you’re ads are optimized

  • Learning about attributing revenue and more!

 

May 24, 2018

In this episode you’ll learn: 

  • Annie’s biggest struggles in the first two years of opening her business…
  • How her marketing has evolved since she first started
  • How she’s doubled her revenue in a month that is known for being “slow”!
  • The transition from a class-based model to a 12-month membership
  • Why revisiting her introduction package changed the way Annie does business
  • There’s freedom to be gained when your business is in a place where you can take a step back when needed!
May 22, 2018

In this episode you’ll learn:

  • Generally speaking, what do Facebook ads do?

  • Why we need to test our Facebook ads, build a strategy and align your ads with a funnel

  • Tips on building a Facebook ad strategy and steps that have worked for us and our clients

  • Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…

 

May 17, 2018

In this episode you’ll learn: 

  • How personal tragedy helped Christina go after her passion in life

  • Why building a business is like building a fire!

  • Why starting a business in a small town was actually a big advantage for Christina

  • What kind of strategy she used when introducing a new product to her conservative town

  • How moving her clients to a membership plan allowed her to grow her business and while truly helping them transform their bodies
May 15, 2018

In this episode you’ll learn: 

  • What is a social media editorial calendar
  • Jordan’s ratio for selling posts frequency compared to other purpose-driven posts
  • Why you don’t always have to be creating brand new content
  • What context switching is and how it serves your productivity in a better way
  • Why people will invest in you if you invest in them first
  • The difference between creating images and curating images, and how each are used

 

May 10, 2018

In this episode you’ll learn:

  • The incredible growth Katy’s business has achieved in the last year {and how she’s bee able to do it}
  • What mindset shift and realizations she needed to make in order to allow for this growth
  • What happened when she started to do what felt right

  • Why changes can be made in small steps and you don’t need a total overhaul all at once
  • How the introductory packages you offer mean so much to your business growth and client retention
  • Our tips and strategies for living your best life!

 

May 8, 2018

In this episode you’ll learn:

  • What is “SoulCycling”

  • Why you should build a brand - not a business!

  • How to cultivate intense community

  • Tips and strategies for leveraging a waitlist

  • Recommendations for the hiring process {Hire for spirit, then train!}

  • And more!
May 3, 2018

In this episode you’ll learn:

  • How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time

  • Why a mindset hang up had her thinking she couldn’t make her dream of being successful in the fitness world

  • The biggest breakthrough that told Hanna she can make a long lasting business 
  • The most important lessons Hanna was able to take from “failure”

  • How Hanna was able to navigate price increases with her clients

  • How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate
  • Where Hanna wants to take Burn Theory now
May 1, 2018

In this episode you’ll learn:

  • You can’t always do it all {learn how to do what NEEDS to be done}

  • Move forward - one day at a time

  • Why communicating with prospects, old clients and staff is vital

  • How recognizing that we are in the relationship business will literally affect your income

  • How I built a community by calling 400 people!
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