Info

The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
RSS Feed
The Business of Boutique Fitness
2024
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


All Episodes
Archives
Now displaying: July, 2023
Jul 27, 2023

Here’s what we’re talking about in this episode:

  • Coach Emily and Coach Allison discuss the importance of planning your marketing calendar and warm up your audience with promotions, packages, and different marketing channels.

  • The Importance of Understanding User Feedback: The user research call discusses various user research topics and methods, and how to evaluate user feedback effectively.

  • This document describes the role of a research scientist, including their responsibilities and the qualifications necessary for the position.

  • A brief overview of ancient Greek civilization, including their emergence as a distinct civilization, the development of city-states, and the Golden Age of Greece.

  • A project plan for launching a new board game, including determining the target audience, designing and testing the game, branding and packaging, and developing marketing and distribution strategies.



Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

 

Jul 20, 2023

Here’s what we’re talking about in this episode:

 

  • Discussion on the importance of having the right staff in place and Catherine's process for finding reliable employees.

  • Tips for streamlining systems and processes for multiple locations, including creating standard operating procedures.

  • Importance of setting boundaries and creating work-life balance as a studio owner, including tips for managing staff and taking time off.

  • Personal growth and detachment from the business as a key to success, including the benefits of not being emotionally attached to the business and making better decisions.



Links:

https://runwaypilates.com/

https://uk.linkedin.com/in/catherine-hebb-19737a10

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

 

Jul 14, 2023

Here’s what we’re talking about in this episode:

 

  • Understanding the need for software and automations in a business, particularly for lead management and communication with clients.

  • The different types of software necessary for a brand new business, including CRM, email, and texting capabilities.

  • The importance of utilizing automations to nurture and communicate with leads, prospects, and clients, without sacrificing authenticity.

  • The benefits of automations for personal trainers and studios, particularly in terms of time management and efficiency.

  • The top three essential things to automate for a business, including lead nurturing, purchase follow-ups, and appointment reminders.



Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

 

1