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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: November, 2023
Nov 30, 2023

"Fitness isn't just changing; it's evolving." 

 

That's the mantra of Debra Strougo, the powerhouse behind Row House.

 

This week we’re rewinding back to Episode 546.


Where we dove into the future of fitness with Debra.

 

And trust me, it was an eye-opener. 

 

Her journey from marketing whiz to fitness icon? Absolutely inspiring.

 

Quick Highlights:

  • Debra’s Odyssey: From marketing to fitness empire – what a ride!

  • Clients Come First: It's all about understanding what they need.

  • Row House Origins: How a simple idea became a fitness sensation.

  • Branding Genius: Debra’s top tips for a brand that resonates deep.

  • Franchising? Yes, Please: Why this is her go-to strategy.

 

This episode is a goldmine for anyone wanting to thrive in boutique fitness. 

 

And it's just as relevant today as it was then.

 

And hey, don’t miss out! 

 

Join us at Dare To Thrive, Feb 28th & March 1st in LA. 

 

It’s your ticket to an incredible 2024 for your studio. Grab your spot here.

 

With Grit and Gratitude,

Lise

 

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe and join the party!

 

LINKS:

Nov 16, 2023

Y’all,


In the latest episode of the Business of Boutique Fitness, host Heather explores
the importance of understanding your competition in the fitness industry.
Competition brings more awareness to fitness and wellness, benefiting everyone.
Heather emphasizes the need to identify your unique offerings to stand out.
Thoroughly researching your competitors and conducting a SWOT analysis will
help you understand how you differ and inform your marketing decisions.

When interacting with prospective clients, use your knowledge to provide tailored
information and find the right fit, even if it means recommending a competitor.
Take the high road when discussing competition, showcasing your strengths and
unique value. By leveraging your strengths and standing out, you'll attract the
right clients and thrive in the competitive fitness industry. Visit the Studio Grow
website for the full episode and more resources. Subscribe, leave a review, and
share with colleagues to make a positive impact in the world of boutique fitness.


On the edge of your seat?

Great, let’s do it. Catch ya in EPISODE 586 and let’s make your studio the
hottest ticket in town!

With grit and gratitude,
Lisé


LINKS:
https://studiogrow.co/
https://www.instagram.com/studiogrowco
https://www.linkedin.com/company/studio-growco/

Nov 9, 2023

You know that feeling when you walk into a place and it just feels right? 

That's no accident. 

It's the magic of a business built with heart and soul.

And that's exactly what we're chatting about in EPISODE 585.

Nicole's been where many of us are – at that crossroads where you choose safe over soulful.

But she chose differently.

Here's a taste of our heart-to-heart:

  • Trust Your Gut: Nicole's journey is proof that your instincts can be your business's best friend.
  • Create a Haven: How your studio can be more than just a place to sweat – it can be a second home.
  • Forge Genuine Bonds: The art of turning clients into a community that cheers for each other.
  • Authenticity as Your North Star: How staying true to yourself is your brand’s strongest move.
  • The Power of Yes…and No: Making space for what serves you (and your clients) can define your success.
  • Embrace Growth: Nicole shares how embracing change led to her studio being a place where everyone wants to be.

Pop in your earbuds and hit play on EPISODE 585, and let’s get into the feels of running a business that’s truly yours.

Catch ya there!

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/wonderyoga/

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Nov 2, 2023

When a new member walks into your studio…

You're not just showing them where the locker rooms are or what the WiFi password is. 

You're laying down the red carpet to a long-term relationship.

That might just turn them into…your next raving fan.

In EPISODE 584, I sat down with Lindsey & Katie, the gurus of the “New Member Journey”, who have turned this process into an art form. 

Here's Your Quick Look:

  • Vision Crafting: Why clarity in goals equals commitment.
  • The “Because” Strategy: A simple word with conversion-boosting power.
  • It Takes a Village: How tailored workshops and coaching sessions create a loyal tribe.
  • Wisdom in Pages: Top book picks for mastering conversions and client engagement.

So grab your headphones and tune into EPISODE 584 and we’ll dive into this New Member Journey together.

Catch ya there!

With Grit and Gratitude,

Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

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