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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: September, 2023
Sep 28, 2023

Y’all,

Is your sales team not quite in sync? 

Like you've got the instruments, but the music just isn't flowing?

That's what Episode 579 is all about—making sure your sales team is more than just a group of people reading from different song sheets.

Here's the breakdown:

  • The Process Puzzle: Trust me, this isn't boring—it's the secret sauce for a killer sales team.
  • Soft Skills Aren't Soft: They're the hidden muscle of your sales game.
  • Emotions in Motion: How understanding feelings can actually up your sales.
  • The Perfect Blend: Mixing hard skills with heart for sales that truly resonate.

Finding the right mix of discipline and flair is like arranging a song. 

You need the structure, but you also need those surprising notes that make it uniquely yours.

If this sounds like the tune-up your sales team needs, don't miss Episode 579

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://www.linkedin.com/in/beth-potter-6a6b98193/

Sep 21, 2023

578: 180 Degrees of Boutique HR - The New Org Chart

 

Here’s what we’re talking about in this episode:

 

  • The importance of building a successful team: Lise discusses the importance of having a long-term, productive, and satisfied team and the challenges of achieving this in the current industry.

  • Typical employees in boutique fitness: Lise breaks down the typical employees in boutique fitness, including front desk workers, practitioners, and managers, and discusses the challenges associated with retaining them.

  • Different stages of studio development: Lise outlines three stages of studio development, from Studio 1.0 with an owner-operator to Studio 3.0 with multiple locations and an owner-investor, and the roles needed at each stage.

  • The importance of a marketing director: Lise emphasizes the critical role of a marketing director in sustaining steady growth of leads.

  • The role of a regional director: Lise explains the importance of a regional director in ensuring that sales managers in individual studios perform well.



Links:

https://www.instagram.com/studiogrowco

https://studiogrow.co/

 

Sep 14, 2023

577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

 

Here’s what we’re talking about in this episode:

 

  • Beth Potter introduces the upcoming series on boutique HR and shares a personal story about her husband's growth in the industry.

  • Brent shares his experience of growing from 5 to 13 studios and the challenges involved with integrating new teams and processes.

  • Brent explains the leadership strategies he implemented, such as accountability ladders and lead trainers, to develop his team.

  • Brent emphasizes the importance of replicating processes and the member journey to maintain consistency across all locations.

  • Brent discusses how his team overcame the influx of membership cancellations during the pandemic by focusing on building relationships and culture.

  • Beth asks Brent how he manages his dedication to his team and provides advice on communication protocols and work-life balance.



Links:

https://www.linkedin.com/in/brent-potter-5a990461/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/in/beth-potter-6a6b98193/

https://studiogrow.co/

 

Sep 7, 2023

Here’s what we’re talking about in this episode:

 

  • Kim explains how her training in classical ballet informs her approach to classical Pilates and why she prefers this method.

  • Kim discusses her desire to become a business owner, her lack of prior business experience, and the challenges she faced in opening and growing her Pilates studio.

  • Kim emphasizes the importance of staying true to the tradition of classical Pilates and passing on an authentic product to clients and future generations.



Links:

https://au.linkedin.com/in/kim-paxton-95592a17

https://www.thepilatesstudioblackwood.com.au/

https://studiogrow.co/

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