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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
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Now displaying: November, 2016
Nov 30, 2016

In this episode, you’ll learn:

  • How Erin was able to overcome the largest obstacle in her business
  • What Erin did to move away from only trading her time for money
  • How Erin quadrupled her profit margins
  • A completely different cultural change that allowed her to always be chasing clients for money
  • How she found the right person to manage her business (after several wrong hires)
  • Erin traded lower package prices for a long-term financial commitment from her clients…
  • That her clients get better results physically because of the operational changes that were made to her business!
Nov 28, 2016

In this episode, you’ll learn:

  • How Todd Herman's program had an epic effect on my 2016!
  • Why Todd likes pushing people through major comfort zones
  • Some of the most disciplined people he has met are “creatives”
  • Where does discipline start?
  • The worst thing you can do when starting out in business
  • The more confidence we have in life, the bigger we start to play
  • Why momentum is key, and mindset plays into everything
  • He actually doesn’t want to know what the possibilities are for him
  • What are the five resources in business, and why do they matter?
  • A narrow focus will help you attract your ideal client
  • Why 90 days is a perfect timeframe to use when goal setting
  • Saying NO is as important (or more) as saying YES!
  • Todd’s key concepts that he shares in his video series
Nov 24, 2016

In this episode, you’ll learn that I’m grateful for:

  • Friends and family
  • Opportunities in life and in business
  • Mentors that have helped me along the way
  • The ability to build a legacy to leave my family
  • Being able to live the life I want and to serve others
  • For falling, because if I didn’t fall I would have never taken the steps that got me to where I am today

LINKS: 

http://www.lisekuecker.com/uncategorized/episode046/

 

Nov 23, 2016

In this episode, you’ll learn:

  • What are virtual assistants capable of doing?
  • Why virtual assistants is an industry and not a position
  • How to overcome your lack of trust in others in order to grow your business
  • Why processes and systems are just as important as hiring for character and temperament
  • How Trivinia’s “crash and learn” helps her be more deliberate in the business choices she makes (and helps her serve her clients better)
  • You can create struggle for yourself by not staying true to your ideal client

LINKS:

http://www.lisekuecker.com/uncategorized/episode045/

 

Nov 22, 2016

In this episode, you’ll learn:

  • The four different personality types to market to, and their unique buying characteristics
  • How knowing who you’re selling too will make your marketing so much easier
  • Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out
  • How do you “seed the experience” to get spontaneous buyers excited?
  • Methodical buyers will go to any length to ensure due diligence when buying
  • What professions tend to attract methodical people?
  • The two things needed to make sure of if you’re doing a one-day sale
  • Humanistic types are swayed by the story
  • Case studies, whether by email, Facebook ad or live stream, are effective ways to tell storie 
  • The most important thing you can do with a competitive buyer who is a “deadline dancer”

LINKS: 

http://www.lisekuecker.com/uncategorized/episode044/

 

 

Nov 17, 2016

In this episode, you’ll learn: 

  • How one client can turn into four with referrals!
  • Why referrals are the warmest lead you can get
  • Why so some people think referrals are taboo
  • How referrals are the life blood of your business
  • There’s a right way to ask for referrals
  • What are the two different types of referral processes?
  • Why having the referral process being a day-to day-metric will help you increase your overall numbers
  • Consistency = success

LINKS: 

http://www.lisekuecker.com/uncategorized/episode043/

Nov 16, 2016

In this episode, you’ll learn:

  • Why Myken left a six-figure position in corporate America
  • The challenges that exist for an off-site owner
  • How your legacy carries forward values to your children
  • Why is feedback important for employees?
  • The crucial need for your employees to come first

LINKS: 

http://www.lisekuecker.com/uncategorized/episode042/

 

Nov 15, 2016

In this episode, you’ll learn: 

  • How my journey lead me to my purpose
  • What do you want to leave as you legacy?
  • The importance of listening to the market
  • Why you have to know and own your worth
  • What does “riches are found in niches” mean?
  • My biggest regrets over the last couple years and how I’ve learned from them
  • What is on the horizon in 2017?

LINKS: 

http://www.lisekuecker.com/uncategorized/episode041/

Nov 10, 2016

In this episode, you’ll learn:

  • How the IRS defines “employee” and “independent contractor”
  • What are the “common law” rules of an employee?
  • About enforceable non-competes
  • What is a non-solicitation clause and how that affects both independent contractor and your clients?
  • There are different laws and regulations for hiring employees in different states across the United States
  • What is a Factor 20 Test?

LINKS:

http://www.lisekuecker.com/uncategorized/episode040/

 

Nov 9, 2016

In this episode, you’ll learn:

  • How and why Racheal was able to transition from traditional corporate America to entrepreneurship
  • The importance of calculating employee returns

  • When to hire or outsource
  • Why “hire slow and fire fast”?
  • Why Racheal and Lise do not use retainer contracts
  • How prior regrets serve you in the future
  • Why simple is best!

LINKS: 

http://www.lisekuecker.com/uncategorized/episode039/

Nov 8, 2016

In this episode, you’ll learn: 

  • What is Guardian Group?
  • How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the United States
  • Why is this topic so taboo to talk about?
  • This is how predators lure children
  • Why there is a focus in bringing all different teams together to stop this demand
  • How is the hospitality and travel industry involved?
  • How to quantify success in a non-profit organization
  • How to get engaged or donate through Guardian Group to help these children 

LINKS:

http://www.lisekuecker.com/uncategorized/episode038/

Nov 3, 2016

In this episode, you’ll learn:

  • The difference between Facebook ads and other advertising media
  • What are the four components to a successful Facebook marketing funnel?
  • What is a giveaway lead magnet?
  • How to target specific neighborhoods with your Facebook ads
  • What is retargeting and how does it work?
  • All about Facebook pixel installation
  • The best ways to use promo reminder ads
  • Why you should start using video within your Facebook ads

LINKS: 

http://www.lisekuecker.com/uncategorized/episode037/

www.upwork.com

www.fiverr.com

 

Nov 2, 2016

In this episode, you’ll learn:

  • What Taylor means by her business being "joyful and joy-filled"
  • How she provides motivation to her clients
  • How a part-time job at her parents small business laid the groundwork for her to start her own business
  • Why the attitude you have while handling situations makes a difference in the outcomes
  • Keep moving even if you don’t know where you are going!
  • The importance of wearing different hats to make your business work
  • Taylor’s first experience going to market from the online space
  • Her final advice…

LINKS: 

http://www.lisekuecker.com/uncategorized/episode036/

 

Nov 1, 2016

In this episode, you’ll learn:

  • How to list your strengths and add value to them
  • How to determine your average client monthly value
  • Learn about psychological impulses and value
  • What are psychological triggers?
  • Why your smallest package should be the most expensive
  • Why do businesses exchange financial rewards or discounts for commitment?
  • What is the most important element to stellar pricing?
  • How to poll your clients with a survey and the four best questions to ask
  • Why promotions need to be short term

LINKS: 

http://www.lisekuecker.com/uncategorized/episode035/

A Case Study in Raising Your Prices (And Tripling Your Average Client Monthly Value in 4 Weeks)

 

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