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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
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Now displaying: February, 2019
Feb 28, 2019

In this episode you’ll learn:

• What is Nia Yoga

• How to know when you are ready to host a retreat and where your participants will come from

• Tips on choosing a location and venue, along with possible red flags

• Advantages and disadvantages of doing retreats with other facilitators versus as a solo

• Finding a balance in your retreat itinerary

• Preparation time and theme importance

• How to create a sense of community between participants

LINKS:

https://www.embodycentralia.com/

http://ibodydenver.com/

https://www.themvmtlab.com/ 

Feb 26, 2019

In this episode you’ll learn:

• How Christina created a successful boutique within her studio

• The reasons and benefits for offering retail products within your studio

• Why you should make sure what you bring into your business aligns with you and your brand {and its core values}

• Strategies for facilitating the sense of community with brand specific merchandise

• What to considering in relation to the demographics and psychographics of your members

• The importance of managing your inventory, vendor relationships, and client interests

LINKS:

https://www.embodycentralia.com 

Feb 21, 2019

In this episode you’ll learn:

• How to make time to do the things that need to be done to move forward

• Ways to build the foundation for a good relationship

• The transition of memberships

• How to use delegation, teams and systems to avoid the burnout

• When you should be testing, pivoting and trying something different

LINKS:

https://barreatcdr.com/ 

Feb 19, 2019

In this episode you’ll learn:

• A little bit about Erin and how she started her own business

• What can happen when you know your profit margins and total gross revenue

• Why understanding what services are the most profitable is necessary

• Your studio peak hours of profitability matters!

• Why you won’t want to expand until you’ve maxed your studio’s capacity

• How to create a profitable studio schedule

LINKS:

support@lisekuecker.com 

Feb 14, 2019

In this episode you’ll learn:

• How Nathania structures her email pitches to be featured in so many publications

• Why strategy plus luck, consistency and follow through will equal free advertising

• What it was like taking over a studio that held a lot of history and was owned by someone else for many years

• What were three sticking points that Nathania didn’t anticipate and how she was able to work through them

• How she now manages her time having two very busy and successful businesses

LINKS:

https://www.soulplay.yoga/

https://www.instagram.com/soulplay.yoga/

https://www.facebook.com/soulplayyoga

https://www.soultribeadventures.com/ 

Feb 12, 2019

In this episode you’ll learn:

• Why the million dollar mark may not be the best metric to celebrate

• What studios with over 50% profit margin look like

• What are ancillary services and a powerful example of what we did for the studio owners we work with

• Why the number of clients shouldn’t be the main measure of success for your studio

• What clients really want…

• How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!

Feb 7, 2019

In this episode you’ll learn:

• The strategy behind successful Instagram marketing and Instagram “hot spots”

• How developing your voice will develop your brand

• The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold

• How and why you should utilize white space in your feed

• The difference between business versus personal Instagram accounts

• Why Christy has over 40 tests running at a time!

LINKS:

https://www.plannthat.com/

https://au.linkedin.com/in/christy-laurence 

Feb 5, 2019

In this episode you’ll learn:

• What’s really possible for your studio when it comes to revenue

• That hitting the 7-figure mark will look different for each studio

• How I calculate retention and conversion rates and why these number matter so much

• Case studies of clients we work with, including actual numbers

• An example of why the business model matters

• Strategies for employee compensation plans, pricing, profit margins and more

• A sneak peek of what’s coming up in the second part of this series

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