Info

The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
RSS Feed
The Business of Boutique Fitness
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


All Episodes
Archives
Now displaying: March, 2018
Mar 29, 2018

In this episode you’ll learn: 

  • How Freda went from working for the federal government to owing and running her very own Pilates studio

  • The steady path to growth she has taken 
  • How Freda stays focused and manages to balance both a full-time job and a full-time studio

  • When your purpose is rooted in other people, that is your driving force…

  • The struggles Freda had with increasing her prices and how she was able to overcome this

  • How she advertises her studio and what has worked best for her

Get the Growth Book now! http://www.lisekuecker.com/growthbook

 

Mar 27, 2018

In this episode you’ll learn: In this episode you’ll learn: 


• Why you need to define the difference between urgent and important when managing your tasks in this phase


• Why it is important to categorize your tasks using a matrix and identify areas that can be delegated 


• The top two major parts of your business that people tend to leave off the matrix completely


• You need to build in consistent reoccurring revenue – with 90% of the products you sell doing this


• What are sales benchmarks and what you should be reaching for 


• Content is king. What type of content should you be putting out there and how much?


Get the Growth Book now! http://www.lisekuecker.com/growthbook

Mar 22, 2018

In this episode you’ll learn:  

  • Why there is a significant amount injuries happening in young dancers under the age of 14 
  • How trainers should approach young dancers wanting to also be trained in Pilates or yoga
  • Why Lisa’s strategy entails teaching children to read their bodies and empower them to help heal themselves

  • The progressions that have developed in the field over time and how important it is to keep up with your knowledge

  • Why out of all the systems, the muscular system is usually the last to be worked on because 99% of the time muscle actually has nothing to do with it
Mar 20, 2018

In this episode you’ll learn: 

  • What is the “wonder phase”

  • How to get your baseline operation costs right - from the beginning

  • What is a pro forma and how to use it effectively

  • The power of an average client monthly value and how you can use that to calculate a profitable business

  • What to look out for when negotiating real estate

  • Why you should have your sales and marketing systems ready before you even open your doors
Mar 15, 2018

In this episode you’ll learn:

  • How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program 
  • Why there is so much more to teaching than just learning the curriculum

  • How she built a culture of learning and sharing

  • Passion and curiosity makes great leaders

  • The pros and cons of doing a teacher training program 
  • Why growing your teachers and helping them find their “amazing” means so much – for them and you
Mar 13, 2018

In this episode you’ll learn: 

  • Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads

  • Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact 

  • What works for your market and how to test and measure it so you’re ads are optimized

  • Learning about attributing revenue and more!
Mar 8, 2018

In this episode you’ll learn:

  • How Jill quickly discovered that she can impact so many more people by offering group fitness 
  • One of the biggest concerns that Jill had when growing The Dailey Method
  • The highlights of what makes her method different from the competition
  • How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings 
  • The journey of a small west coast brand to an international brand - both brick and mortar and online!
Mar 6, 2018

In this episode you’ll learn:

  • Generally speaking, what do Facebook ads do?

  • Why we need to test our Facebook ads, build a strategy and align your ads with a funnel

  • Tips on building a Facebook ad strategy and steps that have worked for us and our clients

  • Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…

 

Mar 1, 2018

In this episode you’ll learn:

  • How young athletes can benefit from yoga and being able to practice both the mental and physical aspects
  • Why it is that being able to calm and control the mind helps athletes’ performances 

  • Introducing in schools sports is a great entry point…

  • What “intuitive teacher” means and how Giselle passes this concept along to the instructors she teaches

  • Give yourself the ability to let go and release

  • Why are you living so small?
1