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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
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Now displaying: December, 2019
Dec 31, 2019

In this episode you’ll learn:

• A little bit about Erin and how she started her own business

• What can happen when you know your profit margins and total gross revenue

• Why understanding what services are the most profitable is necessary

• Your studio peak hours of profitability matters!

• Why you won’t want to expand until you’ve maxed your studio’s capacity

• How to create a profitable studio schedule

LINKS:

support@lisekuecker.com 

Dec 26, 2019

In this episode you’ll learn:

• How Pilates Anytime has made my life easier

• The story of how Kristi got into Pilates many years ago

• Why she started online with YouTube and how she realized she was the right person to be making these videos

• The story of her first launch of 20 videos and why they resonated so much with other teachers

• The way Kristi found teachers before social media was popular

• A behind-the-scenes look at Pilates Anytime

• How developing technology is affecting the industry, the way Kristi has contributed to the legacy of Pilates, and so much more

LINKS:

https://www.pilatesanytime.com

https://www.yogaanytime.com/ 

https://studiogrow.co/episode200/  (Jen Golden Zumann)

https://studiogrow.co/episode192/  (Cara Reeser)

Dec 24, 2019

In this episode you’ll learn:

• What’s really possible for your studio when it comes to revenue

• That hitting the 7-figure mark will look different for each studio

• How I calculate retention and conversion rates and why these number matter so much

• Case studies of clients we work with, including actual numbers

• An example of why the business model matters

• Strategies for employee compensation plans, pricing, profit margins and more

• A sneak peek of what’s coming up in the second part of this series

Dec 19, 2019

In this episode you’ll learn:

• How to make time to do the things that need to be done to move forward

• Ways to build the foundation for a good relationship

• The transition of memberships

• How to use delegation, teams and systems to avoid the burnout

• When you should be testing, pivoting and trying something different

LINKS:

https://barreatcdr.com/ 

Dec 17, 2019

In this episode you’ll learn:

• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

• How they have positioned themselves to succeed in all markets, regardless of location or size

• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge

• What focusing on your clients’ results can do for your business

• How to start getting creative with client types

• The tremendous opportunities that exist now by leveraging technology

LINKS:

https://f45training.com/ 

Dec 12, 2019

In this episode you'll learn:

• How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection

• What being fearless and true to you and your brand by revisiting your mission over and over will do for your business

• What Natalie’s business looked like before The Client Cure and how they were able to become more intentional with their processes, follow throughs and conversion rates

• The three most influential changes that they made in their business

• How Vasu plans to grow and implement processes and tips from TCC to other parts of their business

LINKS:

https://vasutribe.com/

https://www.facebook.com/vasutribe 

https://www.instagram.com/vasutribe/ 

Dec 10, 2019

In this episode you’ll learn:

• Siobhan’s struggles to become profitable after opening her studio

• If you trust the process, the change is going to happen…

• What she implemented from The Client Cure that has brought her the most success for her studio

• How Siobhan managed having the conversations with her students around price changes

• The way her team was able to create relationships with new students {all while improving their sales opportunities}

• The importance of recognizing your staff

• Her Goals for the near future

LINKS:

https://www.corevolutionfitness.com 

https://www.facebook.com/BurnShakeRoll/

https://www.instagram.com/burnshakeroll/ 

Dec 5, 2019

In this episode you’ll learn:

• How Sarah is able to create an experience around your brand

• The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints Sarah was able to provide

• Why a “brand icon” is important and how it differs from your logo

• What is the difference between a branded photo shoot and a regular shoot and what type of budget to expect to spend

• The questions to ask and things to align with when hiring a photographer

• How doing the prep work sets you {and your designers}up for success

• What a professional copywriter can do for you and your brand and where do you can find one

LINKS:

https://copyhackers.com/

https://www.upwork.com/ 

Dec 3, 2019

In this episode you’ll learn:

• How Emily created CrushCamp after not finding anything that aligned with her own values

• With personalized group training for results based people, CrushCamp is the first studio to utilize the SKILLMILL, a non-motorized version of the treadmill

• Why she felt she need to invest in The Client Cure and what her experience has looked like in the program

• The processes and strategies she has implemented into her business from the Client Cure

• How working with a consultant has changed things in Emily’s business and where she sees CrushCamp going in the future

LINKS:

https://www.crushcamp.com/ 

https://www.facebook.com/crushcampcalgary/

https://www.instagram.com/crushcamp/ 

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