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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: August, 2023
Aug 31, 2023

Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind? 

Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it!

But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?)

In EPISODE 575, we’re entering the world of Andrea Bell, the wonder woman who brought Anytime Fitness to Asia. 

And no, that's not a typo - we're talking about 340 locations!

Here’s what we’re chatting about:

  • Anytime Fitness Takes on Asia: Andrea's journey of turning a dream into 340 bustling Anytime Fitness clubs. It's a story you won't want to miss.

  • The Real Deal on Team Building: The highs, lows, and absolute "did that just happen?" moments.

  • Boutique Fitness Vibes: Discover the unique rhythm of fitness in Asia. (It's not what you'd expect.)

  • The Ownership Tango: Owning 30% of those fitness hubs? Yep, it’s a tale with twists.

  • US vs. Asia - Fitness Showdown: Different continents, contrasting cultures. 

Intrigued? I thought you might be. 

Dive deep with me into EPISODE 575 and let's uncover these stories together with a dash of excitement and a sprinkle of curiosity.

 

With Grit and Gratitude,

Lise

 

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

Links:

https://sg.linkedin.com/in/andrea-bell-97275bb4 

https://www.inspirebrandsasia.com/about-us/ 

https://studiogrow.co/ 

 

Aug 24, 2023

574: From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 3 Studio Acquisition and New Role As Director of People for FitLab

 

Here’s what we’re talking about in this episode:

 

  • Lisa Kueckerintroduces her guest, Desiree Gulliard-Young, as a powerhouse and a leader in the fitness industry.

  • Desiree discusses her athletic background and how it prepared her for her professional career, as well as her experience in corporate America, specifically in talent acquisition and leadership development.

  • Lisa and Desiree discuss how Desiree became an investor in Sanctuary Fitness and how her background in talent acquisition and leadership development prepared her for her role as Director of People Operations.

  • Desiree discusses some of the lessons she's learned in leadership, including the importance of meeting employees where they are and adjusting leadership strategies accordingly.

  • Desiree discusses the challenges and opportunities she faced when transitioning from corporate America to a startup environment, including the importance of assessing current state and learning the business before making any major changes.



Links:

http://www.linkedin.com/in/desireeguilliardyoung

https://www.instagram.com/desi_spice49/

https://studiogrow.co/

Aug 17, 2023

Here’s what we’re talking about in this episode:

 

  • Early mention of Black Friday: Lise discusses the importance of planning for Black Friday in the third quarter, and shares statistics about the shopping holiday.

  • The importance of messaging: Lise emphasizes the importance of crafting the right message for Black Friday, and shares insights from marketer Donald Miller on how to tell a brand's story.

  • Profit maximization: Lise discusses the importance of focusing on the most profitable products and services in a Black Friday strategy to maximize revenue.

  • Product stacking: Lise recommends using a "stacking sale" approach to Black Friday, with four different offers over multiple days to target different buyer types.

  • Black Friday success stories: Lise shares success stories from previous Black Fridays, including large sales and increased average client monthly value.

  • Call to action: Lise encourages listeners to download the studio's Black Friday Ultimate Guide and take action to create an exceptional Black Friday strategy.



Links:

https://studiogrow.co/

 

Aug 10, 2023

Here’s what we’re talking about in this episode:

 

  • Overview of Amanda Freeman's fitness brand, SLT - Amanda Freeman, founder of boutique fitness brand SLT, discusses the high-intensity Pilates workout that has swept New York City and New England.

  • Growth trajectory and acquisition strategy of SLT - Freeman talks about the early days of SLT as a passion project, its growth trajectory, and the decision to partner with private equity to fund expansion and acquisitions.

  • Challenges of acquisitions in the fitness industry - Freeman explains the difficulties of acquiring other fitness studios and the need to carefully consider factors such as employee contracts and landlord negotiations.

  • Franchising versus corporate ownership in the fitness industry - Freeman discusses her initial hesitancy towards franchising and the challenges of balancing corporate overhead with the need for expansion.

  • Impact of COVID-19 on the fitness industry - Freeman touches on the challenges faced by the fitness industry during the pandemic and how it affected SLT's growth.

  • Compensation and performance in the fitness industry - Freeman discusses the issue of compensating employees based on performance and the challenges faced with managing remote locations.

 

Links:

https://studiogrow.co/

https://stretchdspace.com/

https://www.linkedin.com/in/amanda-freeman-95b61614/

 

Aug 3, 2023

571: Part 2 - Promotion Stacking with Coaches Emily and Allison

 

Here’s what we’re talking about in this episode:

 

  • Coach Emily and Coach Allison welcome you to the second part of a marketing series and discusses effective promotion stacking strategies.

  • The discussion highlights the importance of understanding your audience and appealing to different types of buyers with different promotions.

  • Strategizing promotion stacking: The transcript offers advice on how to strategically plan and implement promotion stacking, including considering the calendar, the length of promotions, and the client journey.

  • Avoiding overuse of promotions: The discussion warns against overusing promotions and discusses how to avoid making clients feel like everything is always on sale.

  • Length of memberships: Allison and Emily suggest considering the length of memberships or contracts when planning promotions, and how this can impact client retention.

 

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

 

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