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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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Now displaying: 2016
Dec 29, 2016

We’ve been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is, most of us are confronted with one question by new prospective clients: How much do you cost? There are three ways you can answer this that will make all the difference to turning that prospect into a long-term client!

Dec 28, 2016

In this episode, you’ll learn: 

  • Why Maghon’s mother spelled her name the way it is
  • Maghon’s true mission since beginning her business
  • How her happy disposition and personality comes through in her branding
  • Why offering physical products is such a natural fit for her (and how she does it)
  • The best ideas can sometimes come from your customers 
  • If you’re going to build a company without taking on debt, you’ll have to make some sacrifices
  • How Maghon built a following organically by sharing her own life and stories
  • Why 2016 was the hardest year for her and how it changed her priorities

LINKS:

http://www.lisekuecker.com/uncategorized/episode060

Dec 27, 2016

We are right in the middle of our “Best Of” series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I’m ready to expand my team, but I have no idea how to pay them? In this episode, we’re going to be breaking down the different pay plans, exactly who we’ve used each pay plan for on own team and the pros and cons of all of them. Trust me when I tell you, this is a must listen to episode if you’re looking to build a team!

Dec 22, 2016

We’re in the middle of our “Best Of” series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don’t want to miss!

Dec 21, 2016

In this episode, you’ll learn:

  • How beneficial a coach was to Rick’s business
  • What was Rick’s biggest turning point this year?
  • Identify these things when hiring your coach
  • Stop thinking and start doing!
  • The fastest way to accelerate your success is…
  • What is the benefit of turning FB ads on and off?
  • How to take action on your business through your ads

LINKS: 

http://www.lisekuecker.com/uncategorized/episode057

Dec 20, 2016

I am so excited you’re joining me for a “Best Of” episode, where you’re going to be getting access to the biggest shows of the past few months. Today’s episode was one that we probably heard the biggest amount of feedback from. It was Episode 003, and it talks about the importance of writing out a life plan. That life plan is how I’ve been able to work less than 20 hours a week while building a multi-million dollar company. Trust me when I tell you, that same type of work/life balance is available to you too!

Dec 15, 2016

Today, we’re breaking down an exercise that is changing the way I’m building my path for 2017!

LINKS: 

http://www.lisekuecker.com/uncategorized/episode055/

Dec 14, 2016

In this episode, you’ll learn: 

  • What is “hope marketing”?

  • Why I used a trifold approach for my promotion

  • How I was able to create a traditional and digital plan to bring potential customers through the door

  • The way I took an older marketing approach and made it work for me

  • How I was able to make a six-figure profit in a 12-hour sale!

  • How a “crash” has profoundly changed the way I do business and handle marketing

LINKS: 

http://www.lisekuecker.com/uncategorized/episode054/

Dec 13, 2016

In this episode, you’ll learn:

  • What is strategic communication?

  • The different types of customers you have

  • Why different communications tactics affect different parts of your business

  • What do I mean by layering communication?

  • The value of newsletters, emails, Instagram, Facebook and blogs

  • How marketing themes can make a big impact on your business

  • Why doing promotions on a whim is not good strategy

  • Get tips on how to identify which platform your audience is using

  • What is cross-marketing on different platforms and how does it work?

  • What are my elements of content?

  • Have fun and inspire!

LINKS: 

http://www.lisekuecker.com/uncategorized/episode053/

Dec 8, 2016

In this episode, you’ll learn:

• What is the definition of a landing page?

• The reasons why you shouldn’t use your home page as your landing page

• How to use headlines, subheads, bullets and “call to actions” on your landing page

• Why your market and your message need to match
the benefits of split-testing your landing pages

• Why adding video to your landing page can make a HUGE difference!

LINKS: 

 

Dec 7, 2016

In this episode, you’ll learn:

  • How Zach became an entrepreneur at the age of 13!
  • Why you don’t want cheap leads
  • Learn what his first major crash and learn was
  • What is content indigestion?
  • Here’s why you should experiment with your business
  • Let your customers test your products and provide you with the lab results
  • What are emotional tentacles and why they need to be separated from data
  • How do you re-frame the way failure looks?

LINKS: 

 

Dec 6, 2016

In this episode, you’ll learn:

  • Why money is ALWAYS the biggest objection
  • Why I define pricing within my initial marketing material
  • Why price points do not belong on your website
  • How sharing your price points with warm audiences is beneficial to you
  • Here’s what I mean by “mapping your clients”
  • What are traditional buyers and the NEO buyers?
  • There’s a difference between selling to and/or educating your client
  • Why price objections usually mean clients do not see the full value of what you are selling

LINKS: 

http://www.lisekuecker.com/uncategorized/episode050/

Dec 1, 2016

In this episode, you’ll learn: 

  • Missed opportunities are the closest thing to a “sure hypothesis” (hear why)…
  • Email marketing isn’t dead, and is an extremely powerful tool
  • Why you need to segment your list by the prospect’s action, problem and journey
  • What is the ascension model and what does it look like in a product suite?
  • Elite level programs and services are something to always keep in mind to offer
  • How building a faculty of team members to teach and educate your clients is key
  • List building happens every day (not just during a launch 
  • Using quizzes can drive huge amounts of leads into your business
  • 20% of your business can come from literally anywhere – leave room for “magic”!

LINKS: 

http://www.lisekuecker.com/uncategorized/episode049/

Nov 30, 2016

In this episode, you’ll learn:

  • How Erin was able to overcome the largest obstacle in her business
  • What Erin did to move away from only trading her time for money
  • How Erin quadrupled her profit margins
  • A completely different cultural change that allowed her to always be chasing clients for money
  • How she found the right person to manage her business (after several wrong hires)
  • Erin traded lower package prices for a long-term financial commitment from her clients…
  • That her clients get better results physically because of the operational changes that were made to her business!
Nov 28, 2016

In this episode, you’ll learn:

  • How Todd Herman's program had an epic effect on my 2016!
  • Why Todd likes pushing people through major comfort zones
  • Some of the most disciplined people he has met are “creatives”
  • Where does discipline start?
  • The worst thing you can do when starting out in business
  • The more confidence we have in life, the bigger we start to play
  • Why momentum is key, and mindset plays into everything
  • He actually doesn’t want to know what the possibilities are for him
  • What are the five resources in business, and why do they matter?
  • A narrow focus will help you attract your ideal client
  • Why 90 days is a perfect timeframe to use when goal setting
  • Saying NO is as important (or more) as saying YES!
  • Todd’s key concepts that he shares in his video series
Nov 24, 2016

In this episode, you’ll learn that I’m grateful for:

  • Friends and family
  • Opportunities in life and in business
  • Mentors that have helped me along the way
  • The ability to build a legacy to leave my family
  • Being able to live the life I want and to serve others
  • For falling, because if I didn’t fall I would have never taken the steps that got me to where I am today

LINKS: 

http://www.lisekuecker.com/uncategorized/episode046/

 

Nov 23, 2016

In this episode, you’ll learn:

  • What are virtual assistants capable of doing?
  • Why virtual assistants is an industry and not a position
  • How to overcome your lack of trust in others in order to grow your business
  • Why processes and systems are just as important as hiring for character and temperament
  • How Trivinia’s “crash and learn” helps her be more deliberate in the business choices she makes (and helps her serve her clients better)
  • You can create struggle for yourself by not staying true to your ideal client

LINKS:

http://www.lisekuecker.com/uncategorized/episode045/

 

Nov 22, 2016

In this episode, you’ll learn:

  • The four different personality types to market to, and their unique buying characteristics
  • How knowing who you’re selling too will make your marketing so much easier
  • Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out
  • How do you “seed the experience” to get spontaneous buyers excited?
  • Methodical buyers will go to any length to ensure due diligence when buying
  • What professions tend to attract methodical people?
  • The two things needed to make sure of if you’re doing a one-day sale
  • Humanistic types are swayed by the story
  • Case studies, whether by email, Facebook ad or live stream, are effective ways to tell storie 
  • The most important thing you can do with a competitive buyer who is a “deadline dancer”

LINKS: 

http://www.lisekuecker.com/uncategorized/episode044/

 

 

Nov 17, 2016

In this episode, you’ll learn: 

  • How one client can turn into four with referrals!
  • Why referrals are the warmest lead you can get
  • Why so some people think referrals are taboo
  • How referrals are the life blood of your business
  • There’s a right way to ask for referrals
  • What are the two different types of referral processes?
  • Why having the referral process being a day-to day-metric will help you increase your overall numbers
  • Consistency = success

LINKS: 

http://www.lisekuecker.com/uncategorized/episode043/

Nov 16, 2016

In this episode, you’ll learn:

  • Why Myken left a six-figure position in corporate America
  • The challenges that exist for an off-site owner
  • How your legacy carries forward values to your children
  • Why is feedback important for employees?
  • The crucial need for your employees to come first

LINKS: 

http://www.lisekuecker.com/uncategorized/episode042/

 

Nov 15, 2016

In this episode, you’ll learn: 

  • How my journey lead me to my purpose
  • What do you want to leave as you legacy?
  • The importance of listening to the market
  • Why you have to know and own your worth
  • What does “riches are found in niches” mean?
  • My biggest regrets over the last couple years and how I’ve learned from them
  • What is on the horizon in 2017?

LINKS: 

http://www.lisekuecker.com/uncategorized/episode041/

Nov 10, 2016

In this episode, you’ll learn:

  • How the IRS defines “employee” and “independent contractor”
  • What are the “common law” rules of an employee?
  • About enforceable non-competes
  • What is a non-solicitation clause and how that affects both independent contractor and your clients?
  • There are different laws and regulations for hiring employees in different states across the United States
  • What is a Factor 20 Test?

LINKS:

http://www.lisekuecker.com/uncategorized/episode040/

 

Nov 9, 2016

In this episode, you’ll learn:

  • How and why Racheal was able to transition from traditional corporate America to entrepreneurship
  • The importance of calculating employee returns

  • When to hire or outsource
  • Why “hire slow and fire fast”?
  • Why Racheal and Lise do not use retainer contracts
  • How prior regrets serve you in the future
  • Why simple is best!

LINKS: 

http://www.lisekuecker.com/uncategorized/episode039/

Nov 8, 2016

In this episode, you’ll learn: 

  • What is Guardian Group?
  • How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the United States
  • Why is this topic so taboo to talk about?
  • This is how predators lure children
  • Why there is a focus in bringing all different teams together to stop this demand
  • How is the hospitality and travel industry involved?
  • How to quantify success in a non-profit organization
  • How to get engaged or donate through Guardian Group to help these children 

LINKS:

http://www.lisekuecker.com/uncategorized/episode038/

Nov 3, 2016

In this episode, you’ll learn:

  • The difference between Facebook ads and other advertising media
  • What are the four components to a successful Facebook marketing funnel?
  • What is a giveaway lead magnet?
  • How to target specific neighborhoods with your Facebook ads
  • What is retargeting and how does it work?
  • All about Facebook pixel installation
  • The best ways to use promo reminder ads
  • Why you should start using video within your Facebook ads

LINKS: 

http://www.lisekuecker.com/uncategorized/episode037/

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