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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: December, 2023
Dec 14, 2023

Yall, what does it take to become a household name in the fitness industry?

 

We asked the President of Basecamp Fitness just that.

 

I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness. 

 

Spoiler alert: Their journey is awe-inspiring.

 

Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth. 

 

In EPISODE 589, we dive deep into the nitty-gritty of their brand transformation.

 

Here's a sneak peek of what we discuss:

 

  • Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026.

  • Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management.

  • The Role of Self-Esteem in Brands: The role of resources and expertise from Self-Esteem Brands in Base Camp's success journey.

  • Real Estate Choices: We talk about the crucial role of smart location selection and market demand in their growth strategy.

  • Franchisee Success: We delve into Base Camp's belief that their franchisees' success is the key to their own growth.

 

Remember, the key to success is not just dreaming big, but executing big.

 

Let’s listen and learn, together.

 

Keep pushing boundaries and chasing those dreams!

 

With Grit and Gratitude,

Lise



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Dec 7, 2023

Imagine a place where fitness is more than just exercise—it's more like a transformative experience. 

In Episode 588, we’re unveiling the magic behind one of London's hottest studios. 

Join me as I dive deep with Rob Beal, Director of Fitness at Third Space. 

Where we explore how this unique concept is revolutionizing the fitness landscape.

Here's What We Uncover:

  • A Sanctuary, Not Just a Gym: Discover how Third Space creates a nurturing environment that goes beyond physical fitness.
  • Diversity in Motion: From the calm of yoga to the vigor of high-intensity workouts, Third Space caters to every fitness aspiration.
  • Beyond Equipment: Every corner of Third Space is designed to uplift, motivate, and inspire.
  • Personal Training Transformed: It's not just training, it's a journey towards self-discovery and empowerment.
  • Tech with a Heartbeat: Embracing technology that understands and enhances your fitness journey.
  • London's Fitness Haven: Learn about Third Space's strategic expansion, making holistic fitness accessible to more people.

If you’re interested in what the future of fitness looks like…

Grab your headphones and press play on EPISODE 588.

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