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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: October, 2023
Oct 26, 2023

Is your studio's love life a series of bad dates? 

You know the drill. 

Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you.

If you're tired of the “It's not you, it's me” chats…grab your headphones.

In EPISODE 583, I sat down with my rockstar Studio Grow coaches, Katie and Lindsey, to discuss the nitty-gritty of client retention. 

Trust me, it's like couples therapy for your fitness studio. 

Here's the Tea:

  • The Love Language of Retention: Katie breaks down how showing love to your clients is more than just a good playlist and a high-five.
  • Numbers are Your Wingman: Lindsey spills on why you gotta know your stats to turn those flings into long-term relationships.
  • No More Drama: Lindsey shares how a solid retention strategy is the ultimate stress-buster for studio owners.
  • Keep the Flame Alive: Katie talks about how to keep that initial spark going, so your clients feel special every single day.

So, if your studio is stuck in a cycle of fitness flings…

EPISODE 583 is your go-to guide for turning those short-term trysts into happily-ever-afters.

Catch ya there!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Oct 19, 2023

Is your fitness studio on the brink of something huge? 

The road from startup to empire is bumpy, but…

This dream isn't as far-fetched as you might think.

In EPISODE 582 I had the pleasure of chatting with Felicia Alexander. 

She's the powerhouse behind Box Union and the strategic brain that took Title Boxing Club to new heights. 

Seriously, she's the Yoda of fitness franchising.

Here’s the lineup:

  • Your Next 10 Years, Sorted: Forget just surviving the week. Felicia and I dive deep into long-term planning, vendor relationships, and why you might even want to think about patents.
  • Boss Moves Only: As your business grows, you're not just the operator—you're the visionary. We talk about how to make that shift without losing your sanity.
  • Import/Export Genius: Felicia shares some golden nuggets on sourcing the right stuff for your studio. Believe me, this is game-changing.
  • Pandemic Pivot: We both know COVID was a curveball. Felicia breaks down how she kept her community buzzing, even when the doors were closed.
  • Franchising 101: Felicia's acquisition of Title Boxing Club is a masterclass in scaling. She spills the tea on what you need to know.
  • Community Is Everything: If your clients aren’t raving fans, you're leaving money on the table. We get into how to build that die-hard community.

So, hit play on EPISODE 582, and let us give you the playbook to scale your studio into something epic.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://www.linkedin.com/in/feliciainla/

Oct 12, 2023

Is your studio a high-stakes drama? 

Is it a stage where every session is a show, each trainer is a star, and you? 

You’re the brilliant director behind it all.

If it’s not…

In EPISODE 581, we’re peeling back the curtain to reveal the nitty-gritty of running a studio that's not just a gym…but a hot-ticket theater.

Here’s the lineup:

  • Talent Retention is No Joke: This isn't some community theater production; we're talking Broadway-level stakes here.
  • Be the Director, Not Just the Boss: Your job is to bring out the Tony-worthy performances in everyone, from front desk to trainers.
  • It's Showtime, Always: A studio isn't just four walls and some equipment; it's a live performance that happens the moment someone walks in.
  • Are We Built to Last?: The big question we all need to answer before the final curtain call.
  • Industry Lessons, Stage-Ready: Even Broadway directors watch other shows. What can we learn from the gym and health club scene?

On the edge of your seat? 

Great, let’s do it.Catch ya in EPISODE 581 and let’s make your studio the hottest ticket in town!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Oct 5, 2023

Here’s what we’re talking about in this episode:

  • Introduction to the Front Desk Team and Their Impact on Brand Perception: This section discusses the importance of the front desk team in shaping the studio's brand image and creating a positive experience for clients.

  • Overcoming Objections and Maximizing the Front Desk Role: This section addresses common objections to having a dedicated front desk team and highlights the potential value they can bring to the studio.

  • Defining the Front Desk Team as Brand Ambassadors: This section emphasizes the role of the front desk team as brand ambassadors who understand clients' needs, make recommendations, and create personalized experiences.

  • Leveraging the Front Desk Team for Revenue Generation: This section explores how the front desk team can contribute to revenue generation through upselling, cross-selling, and building strong relationships with clients.

  • Hiring the Right Front Desk Team Members and Setting Them Up for Success: This section provides guidance on finding the right candidates for the front desk role and implementing effective onboarding and training programs.

  • The Front Desk as a Powerful Tool for Client Impressions and Retention: This section highlights the front desk team's role in creating a welcoming atmosphere, fostering client relationships, and contributing to client satisfaction and retention.

Links:

https://www.instagram.com/studiogrowco

https://studiogrow.co/

 

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